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WorksheetsChapter 7: Mass Media and the Political Agenda
Total questions: 65
Worksheet time: 33mins
Name
Class
Date
1.
The first televised presidential debate was between
a)
Johnson and Goldwater
b)
Ford and Carter
c)
Nixon and Kennedy
d)
Carter and Reagan
2.
Politicans use media events and TV commercials largely for
a)
Image Making
b)
Making Connections with Billionaires
c)
Explaining Policies
d)
Conducting Polls
3.
What are information and ideas that politicians leak to the media to see the political reaction?
a)
Wikileaks
b)
Political Beats
c)
Defamation
d)
Trial Balloons
4.
Horse race coverage of election campaigns means less coverage of
a)
Issues
b)
Polls
c)
Strategies
d)
Money
5.
When media focus on who is leading or losing the presidential race it is called
a)
Nerd sports
b)
Horse Race Journalism
c)
Image Journalism
d)
Infotainment
6.
These people employ media strategies to influence the public agenda
a)
Apathetic Citizens
b)
Debate Moderators
c)
Press Secretaries
d)
Policy Entrepreneurs
7.
Media often focuses on ______ to keep and attract audiences.
a)
Conspiracies
b)
Good News
c)
Bad News
d)
'How to' segments
8.
When media focus on one story over another in covering the issues this is known as
a)
New making
b)
Agenda Setting effect
c)
Political Socialization
d)
Whistle Blowing
9.
Media is a ___________ between people and policymakers.
a)
Distraction
b)
Necessary Evil
c)
Moderator
d)
Linkage Institution
10.
Which amendment has been used to defend media from government censure?
a)
1st
b)
5th
c)
6th
d)
4th
11.
College students and young people are likely to get their campaign news from
a)
The 'rents
b)
Radio
c)
Internet
d)
TV
12.
How does the government justify regulating the airwaves?
a)
Airways are subject to international regulation
b)
Airway is considered public property
c)
Government does not regulate airwaves
d)
Freedom of press only applies to newspapers
13.
What does embedded mean when referencing journalism, such as military reporters?
a)
They fight alongside troops
b)
They broadcast from secure areas
c)
They are also military officers
d)
They travel alongside troops
14.
The scope and actions of government are the focus of media's role as
a)
A monopoly
b)
Infotainment
c)
A watchdog
d)
A critic
15.
Though changing, america's primary source for information about government is
a)
Newspaper
b)
TV
c)
Internet
d)
High School Government Classes
16.
Which president held about 1,000 press conferences?
a)
T. Roosevelt
b)
F. Roosevelt
c)
Clinton
d)
Nixon
17.
Media also acts as a watchdog by
a)
Acting as gatekeepers to information
b)
Creating a public template
c)
Providing multiple views on policy
d)
Digging up facts about corrupt politicians
18.
As a result of the expansion of internet and TV as news sources
a)
Journalism lacks quality
b)
FCC regulations increased
c)
Narrowcasting increased
d)
More expose news stories
19.
As a business, the media seeks primarily to
a)
Sensationaize the news
b)
Confuse the public
c)
Gather audiences to sell to advertisers
d)
Control political agenda
20.
Media programming aimed at a particular interest or audience is called
a)
Social Media
b)
Specialization
c)
Unregulated media
d)
Narrowcasting
21.
TV commercials claiming a candidate flip-flops on taxes are examples of
a)
Modern political media
b)
Personality over substance
c)
Negative advertising
d)
Public Shaming
22.
Prior to TV, which media outlet ruled the political realm
a)
Word of Mouth
b)
Pen and Paper
c)
Radio
d)
Newspapers
23.
What is the 2nd most covered branch by the media?
a)
Executive
b)
Judicial
c)
Bureaucracy
d)
Leglislative
24.
Equal time rule requires media to
a)
Cover all candidates equally
b)
Cover domestic and foreign equally
c)
Cover right and left issues in all debates
d)
Sell advertising time to all candidates if they sell to any
25.
In the US nearly all media outlets are owned by
a)
Large Corporations
b)
The Government
c)
The Public
d)
Russia
26.
A particular area reporters work is usually focused on
a)
Monopoly
b)
Beat
c)
Watchdog
d)
Wikileaks
27.
A president who may appear on late night news or The Daily Show is embracing
a)
Sensationalism
b)
Image building
c)
Infotainment
d)
Comedy
28.
Selective exposure refers to a person's tendency to
a)
Eat at the same restaurant
b)
Use dating sites like match.com
c)
Engage in limited political debate
d)
Choose media similar to ones views
29.
The predominance of campaign spending is focused on
a)
Speeches
b)
TV ads
c)
Mail and Flyers
d)
Travel
30.
Who is the largest media mogul?
a)
Rupert Brinkley
b)
Rupert Murdoch
c)
Rupert Griffin
d)
Rupert Everett
31.
One major difference between internet and television is that it presents
a)
A more conservative bias
b)
A more liberal bias
c)
More unfiltered content
d)
Very little advertising
32.
Politics in which the behavior of citizens/policymakers and the agenda itself are shaped by technology
a)
Modern politics
b)
High-tech politics
c)
Anti-democratic politics
d)
Millenial politics
33.
Television, radio, newspapers, magazines, the internet and other means of communication
a)
Mass Media
b)
Media Events
c)
Annoying
34.
Meetings of public officials with reporters
a)
Mass media
b)
Investigative Journalism
c)
Boring
d)
Press Conferences
35.
The sue of in-depth reporting to unearth scandals, scams, etc. pitting reporters against politicians
a)
Narrowcasting
b)
Selective exposure
c)
Investigative Journalism
d)
Red Journalism
36.
Chains
a)
Groups of newspapers published by media conglomerates
b)
Encourage turnovers at the "U"
c)
Are media monopolies
d)
When candidates plan multiple events in a row
37.
Short video or audio clips of approximately 10 seconds
a)
Political Speeches
b)
Debates
c)
Sound bites
d)
Talking heads
38.
People who are on tv to comment on news stories, often shown from the waste up
a)
Infotainers
b)
Talking Robots
c)
Talking Heads
d)
Media consultants
39.
A person who watches Fox News is more likely to hold _________ values.
a)
Liberal
b)
Conservative
c)
Radical
d)
Anarchist
40.
Which of these news sources would be considered the most reputable? (having good reputation)
a)
MSNBC
b)
FOX
c)
InfoWars
d)
NPR
41.
A person who views MSNBC for news would generally hold ____________ values
a)
Liberal
b)
Radical
c)
Conservative
d)
Religious
42.
Media's impact on people generally
a)
Changes peoples opinions
b)
Deters them from voting
c)
Solidify's personal ideologies
d)
Excites them for voting
43.
What was Americas first national mass media?
a)
Smoke Signal
b)
Newspaper
c)
Radio
d)
Telegraph
44.
Staged by a campaign primarily for the purpose of being covered on television and in the press.
a)
TV Commercial
b)
Media Event
c)
Political Incident
d)
Rock the Vote effort
45.
When the 1st amendment was written guaranteeing press freedom
a)
Government owned the press
b)
There was virtually no daily press
c)
The penny press was king
d)
The telegraph revolutionized communication
46.
The cozy relationship between politicans and the press in the 20th century lasted until
a)
FDR
b)
WWII
c)
Commercialized TV
d)
Vietnam & Watergate
47.
Type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers
a)
Yellow Journalism
b)
Poor Journalism
c)
Infotainment
d)
Investigative Journalism
48.
With 2,700 reporters, photogs, and editors this group has the largest news gathering ability
a)
CBS
b)
The Associated Press
c)
The Blaze
d)
NY Times
49.
Regarding the Kennedy - Nixon debate in 1960
a)
Those who watched and listened thought Kennedy won
b)
Those who watched thought Kennedy won, listened thought Nixon
c)
Those who watched thought Nixon won, listened thought Kennedy
d)
Those who listened thought draw, those who watched thought Nixon
50.
Who was the first president to run a TV Campaign ad? We watched it in class
a)
FDR
b)
Truman
c)
JFK
d)
Eisenhower
51.
What was the first heavily televised war?
a)
Korea
b)
Vietnam
c)
WWII
d)
Gulf War
52.
TV Coverage of the Vietnam war had what effect?
a)
Exposing gov't lies about progress
b)
Generating popular support for the war
c)
Hiding the true horrors of war
d)
Duping the public into believing the war would soon be won
53.
Today's massive media conglomerates control what % of daily newspapers?
a)
50
b)
33
c)
63
d)
80
54.
Who owns Fox, the Wall Street Journal, and many other?
a)
Bruce Arena
b)
Ted Tuner
c)
Rupert Murdoch
d)
Newt Gingrich
55.
A new approach to covering the 2003 war in Iraq was to
a)
Embed reporters with troops
b)
Distribute military plans to journalists
c)
Use more satellite coverage
d)
All of the provided are correct
56.
How long is the average sound bite in the U.S.?
a)
12 Seconds
b)
8 Seconds
c)
20 Seconds
d)
10 Seconds
57.
A 2002 survey of 1,149 journalists found that, compared to the public, journalists were more...
a)
Conservative
b)
Liberal
c)
Radical
d)
Republican
58.
The policy agenda is
a)
A schedule of bills before congress
b)
Priorities to which gov't officials devote time and energy
c)
The issues the public considers important
d)
A linkage institution between people and gov't
59.
Regarding the amount of TV coverage...
a)
Congress and Executive get equal coverage
b)
Senate gets most coverage, Executive 2nd
c)
The president receives twice as much coverage as congress
d)
It's all about the judicial branch
60.
Mr. Vreeland was born in
a)
Nuremberg
b)
Frankfurt
c)
Heidelberg
d)
Munich
61.
How do news organizations make money?
a)
Donations
b)
Government Funding
c)
Advertising
d)
Owners Pockets
62.
What advancement has had the greatest impact on mass media?
a)
TV
b)
Newspaper
c)
Writing
d)
Internet
63.
What is the expression of facts without distrotion by emotion, prejudice, and interpretation?
a)
Ambivalence
b)
Detatchment
c)
Objectivity
d)
Subjectivity
64.
What is the FCC?
a)
An interest group
b)
A political party
c)
Congressional Committee
d)
Independent Regulatory Commission
65.
Approximately how much of a candidate's budget goes to advertising?
a)
35%
b)
50%
c)
85%
d)
60%
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