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WorksheetsSocial Media Awesomeness
Total questions: 6
Worksheet time: 6mins
TRUE OR FALSE. According to a CMO survey, only about 20% of executives think that social media marketing makes an “above average” contribution to performance
TRUE
FALSE
Who said it: "Management begins with measurement. But if you measure wrongly, you will almost certainly manage tactics wrongly”.
marc zuckerberg
peter drucker
adam sangberg
jamie diamond
What are YouTube's 2 major motivations by social channel?
Bridging and Bonding
Communicating and Discovering
Discovering and Taking Action
The 3 most commonly examined marketing metrics are:
Visitors, Fans, Traffic Generated from Social Media
Visitors, Revenue, CTR
Leads, Comments, Net Promoter Score
What's the MAIN benefit from precise Facebook Audience Targeting?
Brand connections to audiences
Filtering to get a more precise audience
Nothing. I'm OK with basic gender and age segmentation
What was Google's two major cultural changes reported earlier this week in class?
Ended the culture of openness
Stopped taking weekly all-hands meetings
Opened new policies on reviewing peer information on servers
Stopped paying for all employee lunches
