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WorksheetsChapter 17: Promotional Concepts & Strategies
Total questions: 47
Worksheet time: 24mins
A promotion is any form of communication used by a business to inform, persuade, or remind people about its products and improve its public image.
True
False
Which form of promotion is the costliest?
direct marketing
advertising
personal selling
sales promotion
A news release refers to any activity designed to create goodwill toward a business.
True
False
A point of purchase display like the one in the picture is an example of what type of promotion?
advertising
sales promotion
direct marketing
public relations
Advertising is a paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
True
False
This picture shows an example of
product display
coupon
loyalty marketing
incentive program
Incentives are low-cost items given to customers at a discount or for free.
True
False
A type of promotion that companies use to address individuals directly and not through a third party medium (such as TV, radio, etc...)
Advertising
Direct Marketing
Personal Selling
Sales Promotion
This picture shows an example of
sponsorship
promotional tie-in
incentives
premiums
What are low-cost items given to consumers at a discount or for free when they buy a product?
coupons
incentives
premiums
product placement
The main function of publicity is to:
enable an organization to influence a target audience.
develop a positive perception or awareness of the organization in the marketplace.
stimulate sales, reinforce advertising, and support selling efforts.
increase sales
This picture shows an example of
promotional tie ins
premiums
product placement
sponsorship
Sales strategies designed to get support for a product from manufacturers, wholesalers, and retailers, RATHER than consumers are called:
Coupons
Sales force promotions
Trade promotions
Consumer promotions
This picture shows an example of
loyalty marketing
product sample
incentive program
point of purchase display
Premiums are:
low cost items given to consumers at a discount or for free.
certificates that entitle customers to cash discounts on goods or services.
higher priced products earned and given away through contests, sweepstakes, and rebates.
a payment fee for the right to promote products or services at or on a set location.
This promotional strategy is designed to achieve support from manufacturers, wholesalers and retailers.
trade promotions
consumers services
sales promotions
These reward customers for repeat purchases.
Kiosks
Coupons
Premiums
Loyalty marketing programs
This policy directs promotion towards consumers. It is designed to create consumer interest and demand.
Push Policy
Pull Policy
Public Relations Policy
This is typically FREE and involves bringing attention to an organization, good or bad.
public relations
publicity
promotional mix
personal selling
This type of promotion enables activities of an organization to influence its target audience-creating a favorable image.
advertising
publicity
public relations
direct marketing
This type of promotion is directed to a targeted group of prospects and customers rather than to a MASS AUDIENCE.
personal selling
advertising
public relations
direct marketing
Which form of promotion is non-personal and one way?
personal selling
direct marketing
advertising
"Kwik Rewards" at Kwik Trip and/or "Fuel Saver" at HyVee are examples of a(n) __________________?
Premium
Incentive
Perk
Discount
Advertising
Personal Selling
Direct Marketing
Sales Promotion
Advertising
Personal Selling
Direct Marketing
Sales Promotion
Personal Selling
Direct Marketing
Sales Promotion
Public Relations
Advertising
Direct Marketing
Sales Promotion
Public Relations
An advantage of publicity is that it costs less than other forms of promotion.
True
False
Businesses spend more money promoting to consumers than to other businesses.
True
False
Some supermarkets offer regular customers store checks tied to the amount of groceries they purchase per quarter. This offer is an example of loyalty marketing programs.
True
False
The format of a company’s news releases can change with every announcement released.
True
False
Some companies build good will by advocating for community issues.
True
False
The Green Place is a gift store selling items that are compatible with ecological issues. Chris coordinates all of the marketing activities of The Green Place so that the store projects the right image to its customers. What is Chris directly involved in?
personal selling
sales promotion
publicity
advertising
Outward Bound is selling a backpack together with a pair of hiking boots at one-third off their regular combined price. What type of promotion is this?
incentives
product sample
deal
sponsorship
The business often has the least control over which type of promotion?
publicity
advertising
personal selling
sales promotion
What is a special price discount that is given as an incentive to wholesalers and retailers?
slotting allowance
product incentive
promotional allowance
rebate
What type of consumer promotion is an art contest run by a cereal company that is offering a trip to Disneyland for the winner?
premiums
licensing
product samples
incentives
