Font size
WorksheetsDigital Strategy -- Final Quiz Review
Total questions: 20
Worksheet time: 7mins
(Practice question)
Your favourite digital marketing strategy is...
Social Media
Online Ads
Gamification
All of the above
The Canadian Anti-Spam Legislation mandates that implied consent expires after two years.
True
False
App store browsing is how most people discover new apps.
True
False
Which of the following terms is described as "the percentage of emails that were not deliverable"?
Delivery Rate
Rate of Distribution
Bounce Rate
In email, Click-Through Rate refers to:
% of recipients who open the email
% of people who clicked on at least one link in the email
% of people who clicked through to open the email
The number of links in an email
One of the best ways for a company to grow its email list is to send more emails.
True
False
During the checkout process on an ecommerce website, a customer checks a box that says "Yes, send me promotional emails and updates". What kind of consent are they giving?
Express consent
Implied consent
DRIP stands for:
Differentiate, Reinforce, Inform, Persuade
Differentiate, Remind, Inform, Persuade
Distribute, Reinforce, Inform, Persuade
Differentiate, Reinforce, Innovate, Persuade
Flow state can be described as "The physical state of a person who is performing an activity and is fully immersed in a feeling of energized focus, full involvement, and enjoyment."
True
False
Which of the following is NOT a requirement for flow state?
Direct, immediate feedback
A sense of control
Concentration on the task at hand
Missions to accomplish
When relating gamification to your marketing goals, an important aspect is identifying the business need that you believe gamification can address.
True
False
In order to be successful with gamification, your target audience must be interested in gaming.
True
False
Most people discover new apps by browsing the "top rated" apps in the app stores.
True
False
ASO stands for:
App Success Optimization
App Sales Optimization
App Store Optimization
App Sales Opportunities
Including keywords in app titles and descriptions can affect its app store ranking.
True
False
An ASO best practice is to include a keyword in the app's icon.
True
False
App ratings and reviews are the single most important factor that can influence app store ranking.
True
False
Analytics tools can...
Collect digital marketing data/metrics and transform it into insights
Provide both concrete and speculative insights
Be platform specific or multi-channel
All of the above
Using cookies, Google Analytics knows how a user behaves on your website and then collects this information to show you different reports.
True
False
Facebook Page Insights helps you learn more about your ad's audience and what content resonates with them.
True
False
