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Marketing

Total questions: 128

Worksheet time: 1hrs 26mins

Name
Class
Date
1.
What is marketing?
a)
The four basic marketing strategies, called the four Ps:  product, place, price, and promotion
b)
the process of planning, pricing, promoting, selling, and distributing products to satisfy customers' needs and wants
2.
What is a good? 
a)
Tangible items that have monetary value and satisfy your needs and wants
b)
Intangible items that have monetary value and satisfy your needs and wants
3.
What is a service?  
a)
Tangible items that have monetary value and satisfy your needs and wants
b)
Intangible items that have monetary value and satisfy your needs and wants
4.
What is a marketing concept?
a)
Understanding the economic principles and concepts that are basic to marketing
b)
Idea that a business should strive to satisfy customer's needs and wants while generating a profit for the firm
5.
What is a market?  
a)
All people who share similar needs and wants and who have the ability to purchase a given product
b)
the process of planning, pricing, promoting, selling, and distributing products to satisfy customers' needs and wants
6.
Define utility:
a)
the attributes of a product or service that make it capable of satisfying consumers' wants and needs
b)
understanding concepts, strategies, and systems needed to interact effectively with others
7.
A consumer market consists of consumers who purchase goods and services for personal use.
a)
False
b)
True
8.
Industrial market is that includes all businesses that buy products for use in their operations
a)
True
b)
False
9.
A companies market share is its percentage of the total sales volume generated by all companies that compete in a given market.  
a)
False
b)
True
10.
What is a target market? 
a)
a clear picture of their target market
b)
a group that is identified for a specific marketing program
11.
Promotional advertising is 
a)
when the goal is to increase sales
b)
tries to create a favorable image for a company and foster goodwill in the marketplace
12.
Institutional advertising 
a)
encompass radio and television
b)
tires to create a favorable image for a company and foster good will in the marketplace.
13.
Media are the agencies, means, or instruments used to convey advertising messages to the public
a)
False
b)
True
14.
Print media includes:  
a)
advertising in newspapers, magazines, direct mail, signs, and billboards
b)
can be found on public transportation
15.
Transit advertising is the agencies, means, or instruments used to convey advertising messages to the public.
a)
False
b)
True
16.
Product, price, promotion, and place is called the....
a)
Marketing Mix
b)
Mix Marketing
c)
The Four Ps
17.
What are some things included on your resume?  
a)
Your name, address, and contact information
b)
what you plan on doing when you graduated
18.
Product development
a)
understanding the product
b)
not knowing about your product
c)
Deciding what product is best for the consumer
19.
Microsoft PowerPoint can be used as a 
a)
drawing tool
b)
a way to write papers
20.
Market research is when you research the market to see what the consumer wants and needs.  
a)
True
b)
False
21.
The decision to sell tennis shoes to teenagers whose hobbies include sports answers which economic question?  
a)
When to produce
b)
How to produce
c)
For whom to produce
d)
What to produce
22.

What you know about high participation level?

a)

provide needed information and instruction

b)

service cannot be created without customer, active participation

c)

involved standardized work

d)

the customer have to make some personal effort

23.

Which are the objective of service process redesign?

a)

provide goods and services

b)

increased value of product

c)

reduce cost

d)

reduce number of service failures

24.

Which effort are typically involved in service process redesign?

a)

eliminating non-value-adding steps

b)

levels of customers participation

c)

service standard and target

d)

shifting to customer service

25.

How much categories that introduced in flowcharting?

a)

3

b)

4

c)

1

d)

5

26.

Which is not the advantages of blueprinting?

a)

Identify potential fail points.

b)

Distinguish between "frontstage" and "backstage".

c)

Take preventive measures.

d)

Identify key activities in creating.

27.
This involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services
a)
Survey Creation
b)
Marketing Research
c)
Advertising Selection
d)
Marketing Discovery
28.
Which of the following is not a reason businesses use marketing research?
a)
identifying market oportunities
b)
solving marketing problems
c)
monitoring market performance
d)
deciding how many staff to hire to manufacture the goods
29.
This is a set of procedures and methods that regularly generates, stores, analyzes, and distributes information for making marketing decisions
a)
Consumer Management System
b)
Marketing Information System
c)
Tickler File System
d)
Relationship Management System
30.
This is simply a collection of related information about a specific topic.
a)
database
b)
data group
c)
data key
d)
databomb
31.
In technological terms, __________, after being uploaded to a customer or potential customer's computer, keep track of how often and how much time a per spends on a web site or views an ad.
a)
data-mining software
b)
cookies
c)
hardware reward programs
d)
customer loyalty programs
32.
This type of data coming from research answers questions such as "how many?" and " how much?".
a)
Research Data
b)
Quantitative Data
c)
Number Data
d)
Qualitative Data
33.
This type of data from research answers questions such as "how" and "why".
a)
Research data
b)
Quantitative data
c)
Number data
d)
Qualitative data
34.
This type of marketing research is used to determine if or how effective the media efforts are for a company, brand, or product.
a)
Market
b)
Product
c)
Advertising/Media
d)
Attitude/Opinion
35.
This type of marketing research tries to determine consumers opinions by using methods such as surveys or focus groups.
a)
Market
b)
Product
c)
Advertising/Media
d)
Attitude/Opinion
36.
This type of marketing research is used when a company is trying to gather information about a particular market or competition within a particular market.
a)
Market
b)
Product
c)
Advertising/Media
d)
Attitude/Opinion
37.
A business may conduct this type of marketing research may be considered when making changes to a current product design.
a)
Market
b)
Product
c)
Advertising/Media
d)
Attitude/Opinion
38.
Quantitative research is typically conducted on ________ samples of people
a)
large
b)
small
39.
Which of a following is NOT a reason businesses conduct marketing research?
a)
Identify marketing opportunities
b)
hire a new marketing director
c)
solve marketing problems
d)
monitor marketing performance
40.
Why do businesses use market research?
a)
To identify customer needs
b)
To sell goods and services
c)
To advertise
41.
What does desk research involve?
a)
Gathering existing data
b)
Conducting surveys
c)
Gathering new data
42.
What is information collected about opinions and views called?
a)
Qualitative data
b)
Quantitative data
c)
Segmentation
43.
What is the name of an individual who is asked questions in a survey?
a)
A sample
b)
A supplier
c)
A respondent
44.
What is a market?
a)
A place where buyers and sellers meet to trade products
b)
A place where businesses promote their product/service
c)
A place to trade onl
45.
Why do businesses conduct market research?
a)
To help identify gaps in the market and business opportunities.
b)
To provide people with jobs
c)
So they can share their findings with competitors
d)
It is a government requirement
46.
Why is market research useful to a business?
a)
Helps to identify and satisfy customer needs
b)
So a business knows how much to spend on adverts
c)
In order to make the business look good
47.

Berikut ini adalah kegiatan yang dilakukan pada Point of Sales, kegiatan mana yang tidak termasuk...

a)

Memberikan hadiah kaos

b)

Mengadakan kegiatan tukar tambah

c)

Membagikan brosur produk

d)

Mengadakan program cashback

48.

Kegiatan pemasaran yang dilaksanakan perusahaan kepada konsumen atau target sasaran merupakan kegiatan...

a)

Pemasaran Eksternal

b)

Pemasaran Internal

c)

Pemasaran Interaktif

d)

Semua benar

49.

Berikut ini adalah tiga komponen dari Strategi STP, mana yang tidak termasuk...

a)

Segmentasi Pasar

b)

Target Pasar

c)

Produk Pasar

d)

Posisi Pasar

50.

Dengan melihat catatan penjualan dan memilih langsung kelompok segmentasi pasar mana yang akan dimasuki, merupakan cara pemilihan...

a)

Segmentasi pasar

b)

Posisi Pasar

c)

Target Pasar

d)

Produk Pasar

51.
Which is NOT a characteristic of a monopoly?
a)
Seller sets the market price
b)
Entry into the market is easy
c)
Firm sells a unique product
d)
One seller
52.
Perfect competition involves:
a)
Sellers working together to set prices
b)
A large number of buyers & sellers
c)
Difficulty entering & exiting the market
d)
Little information is available to buyers
53.
List the four market structures in order from least competitive to most competitive.
a)
Oligopoly, Monopoly, Perfect Competition, Monopolistic Competition
b)
Perfect Competition, Oligopoly, Monopoly, Monopolistic Competition
c)
Monopoly, Oligopoly, Monopolistic Competition, Perfect Competition
d)
Monopoly, Monopolistic Competition, Perfect Competition, Oligopoly
54.

Organisasi yang menjual pada konsumen akhir di sebut

a)

agen

b)

pedagang grosir

c)

pengecer

d)

Calo

55.

Menyebarkan informasi produk kepada target pasar, mendapatkan kenaikan laba,dan mendapatkan pelanggan baru adalah tujuan dari

a)

promotion

b)

price

c)

place

d)

penjualan

56.

serangkaian organisasi yang saling tergantung yang terlibat dalam proses menjadikan barang dan jasa siap di gunakan atau di konsumsi disebut

a)

pelayanan produk

b)

strategi pemasaran

c)

saluran pemasaran

d)

kualitas pelayanan

57.

Loyalty (Brand)

a)

The title given to a product by the company that makes it

b)

Using an existing name on another type of product.

c)

The ideas and beliefs people have about a brand.

d)

The tendency to always buy a particular brand.

e)

How familiar people are with a brand (or its logo and slogan).

58.

Image (Brand)

a)

The title given to a product by the company that makes it.

b)

Using an existing name on another type of product.

c)

The ideas and beliefs people have about a brand.

d)

The tendency to always to buy a particular brand.

e)

How familiar people are with a brand (or its logo and slogan).

59.

STP merupakan tahap-tahap dalam pemasaran terarah yang merupakan singkatan dari…

a)

Segmenting, targeting, promotion

b)

Selling, targeting promotion

c)

Segmenting, trading, positioning

d)

Selling, trading, promotion

e)

Segmenting, targeting, positioning

60.

Segementasi pasar bertujuan dalam memenuhi kebutuhan konsumen seperti kualitas, harga, pelayanan dan ketepatan waktu dengan harapan pelayanan sesuai dengan segementasinya sehingga konsumen merasa puas. Tujuan segmentasi tersebut masuk dalam tujuan ….

a)

strategi pemasaran lebih terarah

b)

evaluasi target dan rencana bisnis

c)

memudahkan dalam membedakan pasar

d)

pelayanan konsumen menjadi lebih baik

e)

mengenal competitor dengan segmen yang sama

61.

Dalam segmentasi pasar perlu memperhatikan syarat segmentasi dimana dapat dibedakan dengan jelas. Syarat tersebut disebut ….

a)

actionable

b)

accessible

c)

substantial

d)

measurable

e)

differentiable

62.

Yang termasuk variable psikografis yaitu ….

a)

agama, ras

b)

perumahan, desa

c)

hobi, jenis kelamin

d)

kelas social, gaya hidup

e)

pendapatan, pendidikan

63.

Oppo selalu bersaing untuk menjadi market leader dari brand Samsung yang telah lebih dulu dikenal masyarakat dan selalu mengembangkan produknya. Promosi yang dilakukan kedua brand diatas juga sangat gencar, harganyapun selisih sangat tipis.

Dalam menetapkan posisi perusahaan, Oppo memposisikan sebagai ….

a)

follower

b)

simplicity

c)

challenger

d)

be creative

e)

market leader

64.

Dalam menetapkan target pasar, dapat mempertimbangkan pola dimana bidang usaha tidak membedakan segment pasar yang biasa disebut ….

a)

differensiasi

b)

undifferensiasi

c)

concentrate marketing

d)

market coverage strategy

e)

selective spesification

65.
Customer Analysis(surveys) are a great source to study a customers buying habits.
a)
TRUE
b)
FALSE
66.
A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.
a)
Demographic
b)
Social-Cultural(Psychographics)
c)
Geographic
d)
Behavioral
67.
SWOT stands for....
a)
Social Awareness Talents
b)
Social Weakness of Threats
c)
Strengths, Weakness, Opportunities, Threats
d)
None of the abobe
68.
Segmentation Variable is called..
a)
Customer Characteristics
b)
Market Components
c)
Mass Marketing
d)
None of the above
69.
Ms. Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.
a)
Target Market
b)
Behavioral
c)
Demographic
d)
Geographic
70.
Money left over after paying your bills and basic living necessities is called.
a)
Disposable Income
b)
Census
c)
Discretionary Income
d)
Savings account
71.
Africa-American, Asian, Hispanic, Caucasian are fall into the __________ category which helps determine how to market a product in a region.
a)
Gender
b)
Income
c)
Marital Status
d)
Ethnic Background
72.
India researched the target market for her hair care business and found that 50% of African-American population live in the south. If she plans to be successful she should market her business in these cities...
a)
Baltimore, Richmond, Los Angles
b)
Atlanta, Columbia, Charlotte
c)
Oklahoma, Denver, Chicago
d)
All of the above
73.

Which way is NOT a major variable for segmenting a market?

a)

Geographic

b)

Demographic

c)

Behavioral

d)

Moods

e)

Psychographic

74.

The Corner Coffee Shop, a local coffee shop which also sells breakfast and lunch sandwiches and sundries, wants to divide its entire market into different groups. One group is for those who like regular coffee, another for those who want food and coffee, and so on. They want to develop a different marketing mix for each of these groups. This process of dividing consumers into different groups with similar needs is called:

a)

Positioning

b)

Market

c)

Segmenting

d)

Combining

e)

Marketing

75.

Carefully arranging for a product or service to occupy a clear, distinctive, and desirable place relative to competing products or services in the minds of target consumers is called...

a)

mass marketing

b)

target marketing

c)

market segmentation

d)

green marketing

e)

positioning

76.

Guess the logo

a)

starbucks

b)

Dunkin Donuts

c)

Scooter's coffee

d)

McDonald's

77.

Guess the logo

a)

Samsung

b)

Apple

c)

Oppo

d)

Nokia

78.

Guess the logo

a)

Papa Johns

b)

Dominos

c)

Foxys

d)

Pittza

79.

Guess the logo

a)

Pogo

b)

Nickelodeon

c)

Fanta

d)

Mirinda

80.

Brand Equity is a result of

a)

Similarities in employee responses

b)

Differences in Consumer responses

c)

all of the above

d)

None of the above

81.

Consumer Based Brand Equity model is developed by

a)

Akar

b)

Keven lane keller

c)

Kotler

d)

None of the above

82.

Brand Equity refers to the brand value determined based on

a)

employee perception

b)

consumer perception

c)

shareholders perception

d)

investors perception

83.

Attributes related with Brand Performance includes [Multiple options applicable]

a)

Price

b)

Image

c)

Reliability

d)

Style

84.

Different categories of Brand judgement includes [Multiple options applicable]

a)

Brand quality

b)

Brand credibility

c)

Brand consideration

d)

Brand superiority

85.

Brand positioning akan mempengaruhi hal-hal berikut kecuali:

a)

Perencanaan Sumber Daya Manusia

b)

Perubahan Sumber Daya Manusia

c)

Keputusan strategi marketing/brand yang konsisten

d)

Memudahkan biro iklan

86.

Starbucks is interested in distributing a new coffee drink in the northeastern United States. This is an example of which factor affecting channel choice?

a)

Market

b)

Producer

c)

Product

d)

Supplier

87.

Dunkin’ Donuts distributes its coffee through its retail stores, grocery stores, and now wholesale clubs. This is an example of which level of distribution intensity?

a)

Exclusive

b)

Disparate

c)

Intensive

d)

Selective

88.

Dunkin’ Donuts allows individuals to build and operate a Dunkin’ Donuts store for a fee. This can be classified as which major type of retail operation?

a)

Convenience store

b)

Department store

c)

Franchise

d)

Nonstore retail

89.

According to Phillip Kotler, Marketing theory closely related with 6 acronym which are

C=CREATE,

C=COMMUNICATION,

D=DELIVER,

V=?,

T= TO TARGET MARKET,

P= PROFIT

What is term for "V"

a)

Value

b)

Volume

c)

Venture

d)

Variation

90.

Basically, what is "Marketing"?

a)

Anticipating demand, recognizing it, stimulating it, satisfying it, and understanding customers wants and needs.

b)

Main function in tourism industry and hospitality

c)

The action or business of promoting and selling products or services, including market research and advertising.

d)

To knowledge the customers and all that it implies for management decision.

91.

Please define strategic planning...

a)

The process of focusing on energy and resources

b)

Organizational management activity

c)

Establish agreement around intended outcomes

d)

The process of developing and maintaining a strategic that fit between the organization's goals and capabilities.

92.

"To be our customers' favorite place and way to eat and drink" is the mission statement for .......

a)
b)
c)
d)
93.

Select THREE concept/types of resources.

a)

Land

b)

Money

c)

Capital

d)

Enterprise

e)

Property

94.

Anything that can be offered to a market for attention, acquisition, use or consumption

a)

Product

b)

Brand

c)

Feature

d)

Packaging

95.
Define Promotion
a)
Any from of communication a business or organization uses to inform, persuade, or remind.
b)
The number of different product lines a manufactures or sells
c)
The process of creating, growing, and manufacturing
96.
An entrepreneur is someone 
a)
Someone who works for a new business
b)
Someone who starts a new business
c)
Someone who takes over an existing business
d)
Someone who does not want to work
97.
Which can be a barrier to effective communication
a)
Full colour advertising brochure
b)
Early morning meeting between two workers
c)
Poorly worded letter
d)
Memo sent down the chain of communication
98.
Tangible goods, such as a baseball, or a cellphone.
a)
services
b)
wants
c)
product
d)
needs
99.
Studies of consumers based on social and psychological characteristics, such as attitudes, interests, and opinions.
a)
market segmentation
b)
demographics
c)
psychographics
d)
geographics
100.
Things that people desire based on personality, experiences, or information about a product.
a)
wants
b)
needs
c)
tangible
d)
intangible
101.

Which one is external and positive in SWOT

a)

strengths

b)

weaknesses

c)

opportunities

d)

threats

102.

The BCG Matrix measures the market growth rate on the vertical axis and the relative market share on the horizontal axis

a)

TRUE

b)

FALSE

103.

The growth - share matrix is classified into the following categories:

a)

Stars children, cash cows, question mark, dogs.

b)

Stars children, cash cows, question mark, dogs.

c)

cash cows, problem dog, star, question mark.

d)

Stars, cash cows, problem children, dogs.

104.

The focus here is on production with a high market share, or ensure that they mantain their current position in the market.

a)

Building strategy

b)

Holding strategy

c)

Harvesting strategy

d)

Divesting strategy

105.

This centres on turning problem children into stars. Money from the cash cows could be invested in promoting or distributing the product.

a)

Building strategy

b)

Holding strategy

c)

Harvesting strategy

d)

Divesting strategy

106.

Branding may be defined as...

a)

...a name, symbol, sign, or design that differentiates a firm`s product from its competitors.

b)

...the process of distinguishing one business`s product from another and can add great value to a product.

c)

... the creation, promotion and selling of a product

d)

... the aplication of marketing mix in the development of a product

107.

Brand may be defined as...

a)

...a name, symbol, sign, or design that differentiates a firm`s product from its competitors.

b)

...the process of distinguishing one business`s product from another and can add great value to a product.

c)

... the creation, promotion and selling of a product

d)

... the aplication of marketing mix in the development of a product

108.

The aspects of branding are...

a)

Brand awareness, brand development, brand commercialization and brand promotion

b)

Brand development, brand introduction, brand commercialization, and brand value

c)

Brand awareness, brand development, brand loyalty and brand value

d)

Brand promotion brand development, brand production and brand commercialization

109.

Limitations of the Boston consulting group may involve that it may be a time consuming and complex exercise for businesses to define or classify their products according to market share and market growth

a)

TRUE

b)

FALSE

110.

Limitations of the Boston consulting group may involve that high market share does not necessarily equate to high profits. This is because sales revenues could be gained using competitive pricing that may have a downward effect on a firm`s profitability

a)

TRUE

b)

FALSE

111.

Kemukakan pendapat anda tentang penutupan McD Sarinah dari sisi marketing

4 lines
112.

Kemukakan pendapat anda tutupnya McD Sarinah di tengah pandemi sehingga mengakibatkan banyak orang berkumpul

4 lines
113.

Apa materi terakhir yang dipresentasikan di kelas anda dan siapa saja pematerinya?

4 lines
114.

Marketing Concept Evolution diawali dengan Production Concept lalu berlanjut dengan

a)

Product- Marketing-Sales - Holistic Marketing

b)

Sales- Product- Marketing- Holistic Marketing

c)

Holistic Marketing- Sales- Product- Marketing

d)

Product- Sales- Marketing- Holistic Marketing

115.

Sales berorientasi short-term sedangkan marketing berorientasi long-term .

a)

Salah

b)

Benar

c)

Bisa benar bisa salah

d)

Tergantung business environment nya

116.

Pada sales, teknologi dikembangkan untuk mengurangi ongkos produksi, sedangkan pada marketing, teknologi dikembangkan untuk .....

a)

Promosi

b)

Akuisisi

c)

Inovasi

d)

Market share

117.

Fenomena yang disebut marketing myopia, pemasar seperti ..

a)

strategist

b)

memakai kacamata kuda dan merasa lebih tahu apa yang baik untuk customer-nya

c)

melakukan riset terhadap perilaku customer

d)

orang sales yang lincah kemana-mana

118.

Munculnya istilah Marketing Research & Customer Survey terjadi pada jaman marketing berkonsep

a)

Product

b)

Production

c)

Marketing

d)

Holistic Marketing

119.

Faktor yang dianalisa dalam PEST Analysis adalah

a)

Political Economic Sociocultural Technological

b)

Political Environment Sociocultural Technological

c)

Political Economic System Technological

d)

Perspective Economic Sociocultural Technological

120.

Tidak termasuk sebagai trend marketing dari sisi customer adalah

a)

Closed to open

b)

Exclusive to inclusive

c)

Individual to social

d)

Vertical to horizontal

121.

Choose the part of the marketing mix the following question is related to: Where can customers find out about the product?

a)

Product

b)

Place

c)

Promotion

d)

Price

122.

Choose the part of the marketing mix the following question is related to: What needs and wants does it satisfy for the customer?

a)

Product

b)

Place

c)

Promotion

d)

Price

123.

Choose the part of the marketing mix the following question is related to: What our my customers willing to pay for my product/service?

a)

Product

b)

Promotion

c)

Place

d)

Price

124.

How a business informs customers of their products and persuades them to buy.

a)

Price

b)

Promotion

c)

Product

d)

Place

125.

When a business plans with retailers to focus on a specific product in store, the firm is using a

a)

A) push strategy

b)

B) pull strategy

126.

Lindt would be considered which type of product on the perception/position map?

a)

Bargain Product

b)

Economy Product

c)

Cowboy Product

d)

Premium Product

127.

ASUS would be considered which type of product on the perception/position map?

a)

Bargain Product

b)

Economy Product

c)

Cowboy Product

d)

Premium Product

128.

Manakah yang bukan merupakan karakteristik pemasaran/marketing?

a)

Mengembangkan produk yang tepat

b)

Membuat materi komunikasi yang efektif

c)

Merekrut tenaga promoter yang handal

d)

Mengidentifikasi kebutuhan konsumen

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