WorksheetsChapter 9
Total questions: 50
Worksheet time: 25mins
Name
Class
Date
1.
What is content marketing?
a)
The promotion of copywriting skills.
b)
Another word for link building.
c)
Another word for social media marketing.
d)
The creation and amplification of content.
e)
The promotion of design skills.
2.
What is the recommended 'content marketing cycle'?
a)
Plan, Observe, Reflect
b)
Plan, Act, Outreach, Report
c)
Plan, Observe, Act, Reflect
d)
Plan, Act, Reflect
e)
Plan, Act, Observe, Reflect
3.
A core aim of content marketing is to…
a)
build awareness, engagement and generate traffic.
b)
only generate sales.
c)
only Increase keyword ranking.
d)
create an outreach strategy.
e)
only build social media followers.
4.
What is a common 'content marketing planning' phase?
a)
Buying backlinks
b)
Outreach
c)
Reporting
d)
Goal Setting
e)
Debriefing
5.
What does "USP" stand for?
a)
Unique Selling Point
b)
Unique Selling Promotion
c)
Universal Sales Point
d)
Unique Sales Point
e)
Universal Sales Proposition
6.
How do you plan for a content marketing campaign's seasonal peaks?
a)
By guessing
b)
Base it upon last month's data
c)
Google Trends
d)
You don’t need to
e)
Do what your competitors are doing
7.
One way you can find content inspiration is by…
a)
directly copying competitors.
b)
asking your boss.
c)
guessing.
d)
content aggregator sites.
e)
Google Trend.
8.
What is considered as an 'offline activity' in the context of content marketing?
a)
Print ads only
b)
PR Stunts
c)
Handwritten reports
d)
Content Marketing Meetings
e)
Activity undertaken when your computer shuts down
9.
You can find out what your competitors are doing by…
a)
asking them directly.
b)
you don’t need to.
c)
analysing their backlinks.
d)
contacting competitor clients.
e)
guessing.
10.
What information can you find out about your target audience from 'Facebook Insights'?
a)
Your audience's age
b)
Your audience's individual interests
c)
Your audience's individual social activity
d)
Where you audience works
e)
What your audience does in their spare time
11.
When identifying target publications for your content you…
a)
should be relevant, natural and targeted.
b)
Should never target journalists.
c)
only target blogs.
d)
target as many websites as possible no matter what they are talking about.
e)
should only target social channels.
12.
Precampaign prospecting is the process of…
a)
checking your analytics for content ideas.
b)
asking your colleagues what your content ideas should be.
c)
buying an email contacts list.
d)
contacting key influencers for content inspiration and placements.
e)
copying your competitors.
13.
Common tools for sourcing key influencers such as journalists include…
a)
Journohelp.com
b)
Found SEO
c)
HAJO
d)
Deepcrawl
e)
Buzzstream
14.
Content aggregator sites help you to…
a)
count how many backlinks you have.
b)
source content relevant to a specific keyword.
c)
count how many links your competitors have.
d)
count how many posts you have published.
e)
source social media followers.
15.
Content aggregator tools include…
a)
BuzzNinja
b)
SocialNinja
c)
Buzzsumo
d)
Contentmention.com
e)
BuzzMention
16.
Data for content campaigns can be generated by…
a)
copying current news articles.
b)
copying competitors.
c)
making it up.
d)
CRM data.
e)
CMS data.
17.
Free sources of data can be found on which of these websites?
a)
Free Data Reports
b)
Mintel National Statistics
c)
Mintel Reports
d)
Data Reports 4 U
e)
Motel Reports
18.
Copyright infringement is…
a)
When you copy someone else’s copy without permission.
b)
When you copy someone else's website without permission.
c)
when you copy someone else's video content with permission.
d)
When you copy someone else's content format without permission.
e)
All of the above
19.
User Generated Content is…
a)
content that is created for you by unpaid contributors
b)
target audience Information found in your Google Analytics.
c)
when a visitor contacts you via your website.
d)
when a social media user contacts you via a social media channel.
e)
When a website visitor emails you.
20.
User Generated content typically includes…
a)
emails.
b)
content created by your copywriter.
c)
competitor's content.
d)
reviews.
e)
content created by a user that does not talk about your brand.
21.
Which of the following action is part of Berger's STEPPS model?
a)
Social Mentions
b)
Tactics
c)
Social Value
d)
Trigger
e)
Perception
22.
Storyboarding is also known as…
a)
Content Marketing
b)
Story Marketing
c)
Content Mapping
d)
Story Mapping
e)
Content Boarding
23.
Storyboarding is the process of…
a)
visualising your content story/journey.
b)
writing an eBook.
c)
writing a whitepaper.
d)
writing a blog post.
e)
visualising your content design.
24.
Getting 'buy in' involves…
a)
stakeholder sign off.
b)
buying paid links.
c)
buying copywriting services.
d)
getting sales manager sign off.
e)
buying an email contact list.
25.
What is a blog post?
a)
A website comment
b)
Social media profile updates
c)
Another word for a product page
d)
Industry and brand updates
e)
Another word for an email newsletter
26.
It is recommended that blog posts are published...
a)
monthly.
b)
weekly.
c)
bi-annually.
d)
everyday.
e)
yearly.
27.
What is a guest post?
a)
A website comment
b)
Another word for an email
c)
A post on a website external to yours
d)
A social media profile comment
e)
A blog post on your own site
28.
The aim of guest posting is to…
a)
generate referral traffic.
b)
only promote your products.
c)
only generate links.
d)
drive new sales.
e)
build a link network.
29.
It is recommended that guest posts are used...
a)
only when topics are entirely relevant to your brand.
b)
all the time.
c)
across as many sites as possible.
d)
they should never be used.
e)
only if I'm paid to do so.
30.
What is an infographic?
a)
Another word for a whitepaper
b)
Visualisation of information
c)
Another word for an email newsletter
d)
Another word for a photo
e)
Another word for an eBook
31.
What social sharing platforms can images be shared on?
a)
Snap Happy
b)
Ingram
c)
Insteps
d)
Sangram
e)
Instagram
32.
What is the recommended average length of a video?
a)
Over 10 Minutes
b)
3 minutes
c)
One hour
d)
Only a few seconds
e)
20 minutes
33.
What is interactive content?
a)
Static content that your audience can share.
b)
Another word for video content.
c)
Content that allows the user to actively engage with content elements.
d)
Another word for a PR stunt.
e)
Another word for affiliate marketing.
34.
Examples of free content marketing 'tools' you can create include…
a)
Downloadable Templates
b)
eBooks
c)
Whitepapers
d)
Calculators
e)
All of the above.
35.
Where can podcasts be shared?
a)
iTunes
b)
Sound Wave
c)
Music loud
d)
Only on your website
e)
I Sound
36.
Where are press releases commonly published?
a)
On partner websites
b)
Online Directories
c)
Online Newspapers
d)
Just on your website
e)
Online article sites
37.
To make email campaigns more effective emails they should be…
a)
sent twice a day.
b)
optimised.
c)
sent without the opportunity to opt out.
d)
sent out to everyone in your contact list.
e)
impersonal.
38.
Tools that can help to automate email campaigns include:
a)
Mailmonkey
b)
Mailchimp
c)
Gorillamail
d)
Monkeymail
e)
ChimpMail
39.
Which of the following channel should you not actively seek out to add your content to?
a)
Your social profiles
b)
Your website
c)
Directories
d)
Online newspapers
e)
Email Campaigns
40.
What is outreach?
a)
The process of contacting suppliers
b)
Speaking to your competitors
c)
Getting buy in from your stakeholders
d)
Speaking to other marketing teams
e)
The process of building relationships with key influencers
41.
An example of business-orientated sharing platforms includes...
a)
LinkedIn
b)
ShareBook
c)
SnapFace
d)
Shareoo
e)
LinkBook
42.
Common automated content management tools include…
a)
Facecamp
b)
Hello
c)
Trello
d)
Bello
e)
Facebook
43.
Typical goals for content marketing campaigns include…
a)
Brand Awareness
b)
Social Engagement
c)
Lead Generation
d)
Building quality links
e)
All of the above
44.
Which of the following measures are common core reporting metrics?
a)
Referral traffic
b)
Impressions
c)
How many people you spoke to during the outreach process
d)
How many emails you sent
e)
Reporting isn't important to a campaign
45.
Which of the following are common reporting tools?
a)
Google reporting
b)
Google Performance Platform
c)
Google Analytics
d)
Google Metric Checker
e)
Google Trends
46.
Which of the following are free reporting platforms?
a)
Google Analytics
b)
Buff.it
c)
Tootsuite
d)
Scooper
e)
Google Keyword Planner
47.
Why is a campaign debrief important?
a)
It gives you the time to complain about colleagues who annoyed you during the campaign.
b)
To help plan for the outreach process.
c)
You don’t need a campaign debrief.
d)
To inform future campaigns.
e)
To help plan for the content design process.
48.
What does "KPI" stand for?
a)
Key Positioning Indicator
b)
Key Process Indicator
c)
Key Performance Indicator
d)
Key Price Indicator
e)
Key Performance Influencers
49.
What is tone of voice?
a)
A set of guidelines representing your brand values
b)
The process of testing your video content to make sure voiceovers are clear
c)
The process of testing how well your social messaging is received
d)
A set of developer guidelines
e)
A set of website design guidelines
50.
What is a key element of the average blog post?
a)
Over 2000 words long
b)
Easily scannable
c)
As much content as you can fit on one page as possible
d)
Under 500 words
e)
Lots of external links within the content
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