WorksheetsPRESENCE IN KEY GLOBAL MARKETS COMPETITIVE STRATEGY OF GLOBA
Total questions: 10
Worksheet time: 5mins
A tough strategy for small businesses to implement, because it requires a long-term commitment to selling your products and services at a cheap price.
Differentiation Strategy
Cost Leadership
Differentiation Focus Strategy
Cost Focus Strategy
Identifying an attribute or characteristic that makes your product or service unique is the driving factor in a
(a)
It is similar to a cost leadership strategy, but the major difference is that in a cost focus strategy your business targets a very specific segment of the market and offers that market the lowest prices available.
Cost Focus Strategy
Strategy Focus Cost
Strategy Cost Focus
Focus Strategy Cost
This strategy targets a very specific segment of a market, but rather than offering the lowest prices to the buyers in that market, a business offers something unique that competitors aren’t offering.
Differentiation Center Strategy
Distinction Focus Strategy
Differentiation Focus Strategy
Marketing Strategy
It has been argued by Ohmae, 1990 that a firm cannot truly compete on a global scale if it is not present in this " (a) ".
The United states, (a) and Western Europe account for about half of the world’s total consumption. They share certain important economic and demographic conditions such as high income levels, and high GNP values.
______ businesses that can make their products cheaply and sell them at a discount while still generating a profit, can drive competitors out of the market by consistently offering the lowest prices.
Small
Medium
Large
Extra Large
If your business is able to differentiate its products or services in the minds of buyers, it can reap the rewards of higher sales volume based on the perceived value, which your business offers, but your _________ do not.
competitive
competition
competitors
contest
The fact that this segment of the market is much more likely to buy ______ ______ is a major factor in the company deciding that lowering its prices would be advantageous.
cobra monster
energy drinks
red bull
coca cola
The following strategies are the COMPETITIVE STRATEGY OF GLOBAL CORPORATIONS except
Cost Leadership
Differentiation Strategy
Marketing strategy
Cost Focus Strategy
Differentiation Focus Strategy
