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CHAPTER 6 (PLC)

Total questions: 110

Worksheet time: 2hrs 50mins

Name
Class
Date
1.
The product life cycle shows the different stages that a product passes through and sales that can be expected at each stage
a)
True
b)
False
2.
What is happening at point F on the Product Life Cycle?
a)
Introduction
b)
Decline
c)
Maturity
d)
Growth
3.
Which of these are extension strategies of a product?
a)
Cut price
b)
Modify the product
c)
All of these
d)
Special Offers
4.
An established product which is bringing in revenue is a comment about which stage of the Product Life Cycle?
a)
Decline
b)
Maturity
c)
Introduction
d)
Growth
5.
Which of these comments is most suitable for Growth?
a)
Heavy investment but no sales
b)
Sales are likely to be low as the product is new to the market
c)
Revenue is increasing as the product gains popularity
d)
Likely to be characterised as a dog in the Boston Matrix
6.

What is happening at point F of the Product Life Cycle?

a)

Growth

b)

Maturity

c)

Extension Strategy

d)

Introduction

7.
What happens to the cash flow of a business at the growth stage of the product life cycle?
a)
The cash flow should become more positive
b)
Cash flow is likely to be negative because money has to be spent on research and development
c)
Sales will fall and cash flow will drop
d)
There may be a need to spend money re-promoting the product. As a result, cash flow may begin to fall.
8.
Costs are incurred e.g. building new production lines, promotion and distribution costs. Likely the product will still not be profitable. The length of this stage will vary.
a)
Maturity
b)
Growth
c)
Introduction
d)
Decline
9.

Which one is NOT a stage in the PLC?

a)

maturity

b)

decline

c)

growth

d)

continues

10.

Which stage has rapid sales?

a)

introduction

b)

maturity

c)

decline

d)

growth

11.

Which stage has lots of competitors?

a)

growth

b)

maturity

c)

introduction

d)

decline

12.

What is a product extension?

a)

longer production time

b)

products with extension features

c)

strategies to keep the product from declining

d)

products that keep going through the different stages

13.

Which stage requires lots of advertising?

a)

introduction

b)

growth

c)

maturity

d)

decline

14.

Which stage has the least production costs?

a)

introduction

b)

maturity

c)

decline

d)

growth

15.

What should a business do in the intro stage?

a)

make lots of their product

b)

build up sales

c)

increase staff numbers

d)

increase customer awareness

16.

What could a business do in the decline stage?

a)

remove the product from the market

b)

use a product extension strategy

c)

increase production

d)

sack the directors and start again

17.

Which stage has economies of scale?

a)

introduction

b)

growth

c)

maturity

d)

decline

18.

What stage would Netflix be in? Discussion.

a)

introduction

b)

growth

c)

maturity

d)

decline

19.

What stage would Kleenex handee towels be in? Discuss.

a)

Introduction

b)

Maturity

c)

Decline

d)

Growth

20.

What stage has numbers of prototypes?

a)

development

b)

growth

c)

maturity

d)

decline

21.

What stage would a business have large market share?

a)

Intro

b)

growth

c)

maturity

d)

decline

22.

What stage could encourage niche markets?

a)

intro

b)

growth

c)

maturity

d)

decline

23.

What stage would gluten free sausages be in?

a)

intro

b)

growth

c)

maturity

d)

decline

24.

What has Coke Cola done to its product to survive?

a)

change the recipe

b)

change the bottle

c)

change the size

d)

change the logo

25.

What stage will have decreases in production?

a)

intro

b)

growth

c)

maturity

d)

decline

26.

What stage has least competitors?

a)

intro

b)

maturity

c)

decline

d)

growth

27.

Which stage would Nivea men's moisturiser be in? Discuss.

a)

intro

b)

maturity

c)

decline

d)

growth

28.

What is the MAIN purpose of using a PLC?

a)

to help with staffing issues

b)

to improve customer service

c)

to help make better marketing decisions over time

d)

to lift salaries for directors

29.

What does increase mean?

a)

Sales go up

b)

Sales go down

30.

What does decrease mean?

a)

Sales go up

b)

Sales go down

31.

What is the product life cycle?

a)

Sales of a product from introduction to decline

b)

The price of a product over time

32.

How many stages are in the product life cycle?

a)

3

b)

5

c)

6

d)

7

33.

What is the second stage of the product life cycle?

a)

Growth - product sales increase

b)

Introduction - new product to the market

c)

Maturity - product sales start to slow down

d)

Decline - product sales decrease

34.

An example of the Introduction phase is when the First iPhone was released by Apple

a)

True

b)

False

35.

What is the third phase of the product life cycle?

a)

Introduction - new product released

b)

Maturity - product sales start to slow down

c)

Growth - product sales increase

d)

Decline - product sales decrease

36.

What is the 3rd stage of the product life cycle?

a)

Maturity - product sales start to slow down

b)

Decline - product sales decrease

c)

Growth - product sales increase

d)

Introduction - new product release

37.

What is the final stage of the product life cycle?

a)

Growth - product sales increase

b)

Introduction - new product release

c)

Decline - product sales decrease

d)

Maturity - product sales start to slow down

38.

How can a business increase sales?

a)

Innovative marketing

b)

Add new features e.g. iPhone 12 - 4 cameras

c)

Innovation - create a new product

d)

All of the above

39.

Which is not a stage of the product life cycle?

a)

Product development

b)

Introduction

c)

Decline

d)

Maturity

e)

Competitive growth

40.

Select the products that do not follow the product life cycle.

a)

Fads

b)

Styles

c)

Automobiles

d)

Fashions

41.

In this stage:

•Begins when the company develops a new-product idea

•Sales are zero

•Investment costs are high

•Profits are negative

a)

Product development

b)

Introduction

c)

Growth

d)

Maturity

e)

Decline

42.

In this stage:

•Low sales

•High cost per customer acquired

•Negative profits

•Innovators are targeted

•Little competition

a)

Product development

b)

Introduction

c)

Growth

d)

Maturity

e)

Decline

43.

In this stage:

•Low sales

•High cost per customer acquired

•Negative profits

•Innovators are targeted

•Little competition

a)

Product development

b)

Introduction

c)

Growth

d)

Maturity

e)

Decline

44.

In this stage:

•Rapidly rising sales

•Average cost per customer

•Rising profits

•Early adopters are targeted

•Growing competition

a)

Product development

b)

Introduction

c)

Growth

d)

Maturity

e)

Decline

45.

In this stage:

•Sales peak

•Low cost per customer

•High profits

•Middle majority are targeted

•Competition begins to decline

a)

Product development

b)

Introduction

c)

Growth

d)

Maturity

e)

Decline

46.

In this stage:

•Declining sales

•Low cost per customer

•Declining profits

•Laggards are targeted

•Declining competition

a)

Product development

b)

Introduction

c)

Growth

d)

Maturity

e)

Decline

47.

During this stage, a business will research and devlop the product. Product testing and trials takes place.

a)

Development

b)

Introduction

c)

Growth

d)

Maturity

e)

Decline

48.

During this stage, the product is launched. Usually a loss is made during this phase as Sales are low (but increasing)

a)

Development

b)

Introduction

c)

Growth

d)

Maturity

e)

Decline

49.

During this stage, products sales increase profits start to be made. A business may need to increase outlets to reach new markets.

a)

Development

b)

Introduction

c)

Growth

d)

Maturity

e)

Decline

50.

During this stage, sales rate starts to slow, perhaps a competitor has launched something similar or customers just want something new.

a)

Development

b)

Introduction

c)

Growth

d)

Maturity

e)

Decline

51.

During this stage, sales start to fall. Extension strategies needed to pick up sales again.

a)

Development

b)

Introduction

c)

Growth

d)

Maturity

e)

Decline

52.

Actions a business can take to extend the life of a product and increase sales.

a)

Extension strategies

b)

Introduction

c)

Growth

d)

Maturity

e)

Decline

53.

Which stage has rapid sales?

a)

introduction

b)

maturity

c)

decline

d)

growth

54.

Which stage has lots of competitors?

a)

growth

b)

maturity

c)

introduction

d)

decline

55.

Which stage has the least production costs?

a)

introduction

b)

maturity

c)

decline

d)

growth

56.

What is happening at point D on the Product Life Cycle?

a)

Introduction

b)

Decline

c)

Maturity

d)

Growth

57.

What is happening at point F of the Product Life Cycle?

a)

Growth

b)

Maturity

c)

Extension Strategy

d)

Introduction

58.

What is happening at point C on the Product Life Cycle?

a)

Introduction

b)

Decline

c)

Maturity

d)

Growth

59.
What is the term used for extending a product life cycle?
a)
Extension Strategies
b)
Product Sales
c)
Service Expansion
d)
Business Growth
60.

A possible extension strategy is to add value. This means

a)

Increasing the price of the product

b)

Decreasing the price of the product

c)

Add new features to the existing product

61.

A possible extension strategy is to invest in advertising. The drawback of this is that...

a)

Adverts can be very expensive and do not gurantee increased sales.

b)

It may attract new customers

c)

The business may not have full control

d)

Adverts are repetitive

62.

A possible extension strategy is to invest in new packaging. The advantage of this is that...

a)

the improved packaging can give the impression of better quality.

b)

Packaging is not very expensive

c)

Packaging may look attractive

63.

Which one of the following is NOT an extension strategy

a)

advertising

b)

change the price of a product

c)

add value

d)

Explore new markets

e)

Lower production and eventually discountiue the product.

64.

What is the Product Life Cycle?

a)

The estimation of how long it will take the product to falter in the market.

b)

The entire existence of a product from its origins to its death.

c)

The length of time it takes for a product to enter the market

d)

The cycle of how many times a product is copied in the market.

65.

What is the correct pattern of stages of product life cycle?

a)

Introduction-Maturity-Growth-Decline

b)

Introduction-Growth-Decline-Maturity

c)

Introduction-Growth-Maturity-Decline

d)

Introduction-Decline-Maturity-Growth

66.

Which Industry will have shorter product life cycle?

a)

Banking

b)

Retail Products

c)

Technology

d)

All of the above

67.

It is the stage that focuses on creating product awareness and trial.

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

68.

It is a period of market acceptance and increasing profits.

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

69.

It is a stage wherein sales volume peak.

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

70.

It is the stage wherein demands for a product reduce.

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

71.

You need to invest a lot in marketing during the ________ phase of the product life cycle.

a)

Introductory

b)

Growth

c)

Maturity

d)

Decline

72.

Products will always reach maturity in the Product Life Cycle.

a)

True

b)

False

73.

An example of a product that reached maturity and is declining very quickly is ___________.

a)

Coca Cola

b)

The iPhone

c)

Movies

d)

Crocs

74.

Sales start to drop during the ___________ phase.

a)

Introductory

b)

Maturity

c)

Growth

d)

Decline

75.

Once a product is on the decline, it cannot be saved.

a)

True

b)

False

76.

A product that is selling rapidly but is still growing is in the _________ phase.

a)

Introductory

b)

Growth

c)

Maturity

77.

Right now, Coca Cola is in the ___________ phase.

a)

Introductory

b)

Growth

c)

Maturity

d)

Decline

78.

This is where the product is coming into the market

a)

Growth

b)

Decline

c)

Maturity

d)

Introduction

79.

This is where the business makes the most sales

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

80.

This is where the product sales drop

a)

Introduction

b)

Maturity

c)

Decline

d)

Growth

81.

This is where the sales continue to remain the same

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

82.

The product life cycles shows the journey of a product

a)

True

b)

False

83.

To save a product from failing and decline businesses can use a

a)

Exit strategy

b)

Exact Strategy

c)

Extension Strategy

d)

Expat Steategy

84.

Advertising Costs are really high at this stage

a)

Introduction

b)

Growth

c)

Decline

d)

Maturity

85.

During this stage, sales start to fall. Extension strategies needed to pick up sales again.

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

86.

Product life cycle shows the different stages that a product passes through and sales that can be expected at each stage

a)

TRUE

b)

FALSE

87.

Actions a business can take to extend the life of a product and increase sales.

a)

Phase out product

b)

Extension Strategies

c)

Cost-cutting

d)

Phase out unprofitable outlets

88.

A possible extension strategy is to invest in advertising. The drawback of this is that...

a)

It may attract new customers

b)

Adverts can be very expensive and do not guarantee increased sales.

c)

The business may not have full control

d)

Adverts are repetitive

89.

Sales rate starts to slow, perhaps a competitor has launched something similar or customers just want something new.

a)

Decline

b)

Development

c)

Maturity

d)

Introduction

90.

Which stage has the least production costs?

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

91.

Which one of the following is NOT an extension strategy?

a)

Explore new markets

b)

Change the price of a product

c)

Lower production and eventually discontinue the product.

d)

add value

92.

What should a business do in the intro stage?

a)

build up sales

b)

make lots of their product

c)

increase staff numbers

d)

increase customer awareness

93.

What is happening at point C on the Product Life Cycle?

a)

Introduction

b)

Maturity

c)

Growth

d)

Decline

94.

During this stage, the product is launched. Usually a loss is made during this phase as Sales are low (but increasing).

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

95.

Which stage has rapid sales?

a)

Decline

b)

Maturity

c)

Growth

d)

Introduction

96.

A possible extension strategy is to add value. This means ___?

a)

Increasing the price of the product

b)

Decreasing the price of the product

c)

Add new features to the existing product

d)

None of the above.

97.

Products sales increase profits start to be made. A business may need to increase outlets to reach new markets.

a)

Decline

b)

Growth

c)

Maturity

d)

Introduction

98.

What could a business do in the decline stage?

a)

increase production

b)

use a product extension strategy

c)

remove the product from the market

d)

sack the directors and start again

99.

What is the term used for extending a product life cycle?

a)

Extension strategies

b)

Product Sales

c)

Service expansion

d)

Business Growth

100.
Why does a company need to know the life-cycle stages of its products?
a)
To prevent imitators from entering the market
b)
To find new uses for the product
c)
To predict the length of the life cycle
d)
To adapt its marketing strategies
101.
Why might profits sometimes decline for the company that first introduced the product during the growth stage of a product’s life cycle?
a)
Because sales decline in the growth stage
b)
Because marketing strategies are adjusted
c)
Because competitors have entered the market
d)
Because production is more efficient
102.
Which of the following is a true statement about the introduction stage of the product life cycle:
a)
Profits are usually nonexistent.
b)
Costs are low.
c)
c. Sales growth is exploding.
d)
There is intense competition
103.
Which of the following is a true statement about the growth stage of the product life cycle:
a)
Costs go up.
b)
Competitors arrive on the scene.
c)
It’s the longest-lasting stage of the product life cycle.
d)
Sales increase very slowly.
104.
Which of the following is a true statement about the maturity stage of the product life cycle:
a)
Sales growth slows down.
b)
Profits increase.
c)
c. Competition becomes less intense.
d)
It is the easiest stage for marketers.
105.
Most of the products we use are in which stage of the product life cycle?
a)
Introduction
b)
Growth
c)
Maturity
d)
Decline
106.
Which of the following stages of the product life cycle is the most difficult one for marketers:
a)
Introduction
b)
Growth
c)
Maturity
d)
Decline
107.
Which phase of the Product life cycle is a downward turn in sales leading to the demise of a product.
a)
Introduction
b)
Growth
c)
Maturity
d)
Decline
108.
Why might profits sometimes decline for the company that first introducted the product during the growth stage ofa product's life cycle?
a)
Because sales decline in the growth stage
b)
Because marketing strategies are adjusted
c)
Because competitors have entered the market
d)
Because production is more efficient
109.
Which of the following is a way that a business can extend the life cycle of an established product?
a)
promoting the product to current users
b)
finding new uses for the product
c)
restricting distribution
d)
attracting customers who are innovators
110.
Five years after a new product has been introduced, sales begin to level off because customers are purchasingthe competitor's brand. What strategy would be most appropriate to use in this situation?
a)
take the product off the market
b)
do nothing, fluctuations in sales are common
c)
modify or update the product to renew customer interest
d)
triple the advertising budget for the product

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