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WorksheetsIQ #2 PM
Total questions: 10
Worksheet time: 4mins
Another major function of marketing aside from acquiring and developing customers.
meeting expectations
creating value
provide products
provide satisfaction
This strategy is being implement by companies who rely on quick delivery of products and services.
(a)
It refers to uncontested and growing markets
red ocean
pink ocean
blue ocean
deep ocean
To determine customer expectations, companies are conducting __________
strategic plan
business plan
business research
market research
Happy Employees Make Happy Sellers
True
False
Free taste, sampling and online activities are example of what type of relationship marketing?
Permission Marketing
Experiential Marketing
Digital Marketing
One-to-One Marketing
Watsons offer exclusive promo for customers who avail membership card. The company is using what type of relationship marketing?
One-to-One Marketing
Permission Marketing
Online Marketing
Experiential Marketing
CRM means
(a)
Customer-related activities including face-to-face interaction, phone calls, and emails are NOT part of marketing
True
False
It is determined by calculating the profit gained from each customer within a specific time period (usually within a year)
customer equity
customer value
customer perception
customer lifetime value
