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PRCI

Total questions: 65

Worksheet time: 22mins

Name
Class
Date
1.
Another name for the 4 P's of Marketing
a)
Target Market
b)
Marketing Concept
c)
Marketing Mix
d)
Marketing
2.
____________ relates to distribution of products. 
a)
Product
b)
Price
c)
Place
d)
Promotion
3.
Creating a new commercial would be: 
a)
Product
b)
Price
c)
Place
d)
Promotion
4.

Place

a)

An element of the marketing mix related to how to get the product from the producer to the customer

b)

The location of the business

c)

The positioning of a particular business within a geographical area

d)

The development of online sales

5.

The manufacturer of an upmarket designer fragrance is most likely to focus on:

a)

The product rather than the price

b)

Price rather than the product

c)

The product rather than promotion

d)

Promotion rather than the product

6.
Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...
a)
promotional mix
b)
telemarketing
c)
personal selling
d)
sales promotion
7.
________ consists of evaluating each market segment's attractiveness and selecting one or more segments to enter.
a)
Positioning
b)
Mass customization
c)
Market targeting
d)
Market segmentation
8.
Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here? 
a)
Geographic segmentation
b)
Benefit segmentation
c)
Occasion segmentation
d)
Demographic segmentation
9.
"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.
a)
Geographic segmentation
b)
Product diversification
c)
Branding
d)
Psychographic segmentation
10.
Sales is _________ oriented, while Marketing is ___________ oriented.
a)
externally, internally
b)
internally, externally
11.
The Promotion Mix is used to:
a)
design a product
b)
tell people about what you are selling
c)
conduct a transaction
12.
A newspaper article is an example of Public Relations
a)
True
b)
False
13.
Radio, Television, and Billboards are examples of  _____________
a)
public relations
b)
sales promotion
c)
advertising
d)
personal selling
14.

Which tool involves a person directly talking to someone, face-to-face/ in person?

a)

Advertising

b)

Personal Selling

c)

Direct marketing

d)

Social Media

15.

Which tool is targeted used to spread goodwill and build a relationship with the public?

a)

PR and Publicity

b)

Sales promotion

c)

Direct marketing

d)

Advertising

16.

Which tool targets a mass (large) audience and is not personalized?

a)

personal selling

b)

direct marketing

c)

advertising

17.

Which tool is also known as "event" marketing (when a company provides money or resources for an event or team in exchange for benefits like advertising its logo at an event)?

a)

sponsorship

b)

direct marketing

c)

advertising

d)

sales promotion

18.

What is relationship marketing?

a)

Marketing that builds an emotional connection with the customer

b)

Marketing to families

c)

Marketing that focuses on using minimal money

19.

The purpose of PR is to change people's perceptions and attitudes towards the business and create a positive image of the business.

a)

True

b)

False

20.

A stakeholder is... (choose the most correct answer)

a)

anybody who is affected by the business or who in turn could have an impact on the success of the business.

b)

someone who is either an employee, owner or customer of the business.

c)

anyone who lives in the community the business is physically located in.

d)

Anyone who has made an investment in the business.

21.

Unions that represent employees are seen as...

a)

internal stakeholders.

b)

external stakeholders.

22.

For PR to have a true impact it is important that a proper process is followed to ensure the maximum impact of the message.

a)

True

b)

False

23.

True or false? The objective of Marketing is to ensure that the product/service is sold via appropriate distribution channels at a right price that the consumer will perceive as fair.

a)

True

b)

False

24.

The potential audience of PR is...

a)

Local authorities.

b)

Suppliers.

c)

Financial groups.

d)

All of the above.

e)

None of the above.

25.

Public relations is a strategic communication process that builds mutually beneficial relationships between organisations and the public.

a)

True

b)

False

26.

In a crisis, PR are responsible to ensure an organisation are:

a)

In control of the situation

b)

Having a legitimate interest in the matter

c)

Expose all details of the incident

d)

Sensitive to the concern of the public

27.

Who were the first major users of public relations?

a)

Hospitals

b)

Railroads

c)

Newspapers

d)

Fashion

28.

Which entrepreneur raised publicity to a fine art?

a)

Andrew Carnegie

b)

John D. Rockefeller

c)

Henry Ford

d)

P. T. Barnum

29.

It refers to exposure in any public media of individuals, organizations, services or products.

a)

Lobbying

b)

Propaganda

c)

Publicity

d)

Merchandising

e)

Advertising

30.

It can be described as a professional attempt at building and maintaining relationships with government or any authority.

a)

Publicity

b)

Lobbying

c)

Merchandising

d)

Advertising

e)

Propaganda

31.

It refers to biased information that is released, under the condition of biased censorship.

a)

Advertising

b)

Merchandising

c)

Lobbying

d)

Propaganda

e)

Publicity

32.

It is a strategic communication process companies, individuals, and organizations use to build mutually beneficial relationships with the public.

a)

Publicity

b)

Public relations

c)

Lobbying

d)

Advertising

e)

Merchandising

33.

It is the way you are viewed by people and by your community and the way these people think of you.

a)

medium

b)

reputation

c)

strategic

d)

publicity

e)

beneficial

34.

These include hoardings, banners, flags, wraps, etc.

a)

Radio ads

b)

Print ads

c)

Outdoor ads

d)

Digital ads

35.

Disadvantages Of Advertising

a)

increases the costs

b)

žhelps In brand building

c)

žAttracts new customers

d)

žEducates the customers

36.

One is not a purpose of advertising.

a)

Make customers aware of your product or service

b)

Enhance the image of your company

c)

Convince customers that your company's product or service is right for their needs.

d)

None of the above

37.

One is an advantage of advertising

a)

žHelps in launching new product

b)

Confuses the buyers

c)

Misleads the buyers

d)

All of the above

38.

Advertising uses

a)

television

b)

newspapers,

c)

internet

d)

all of the above

39.

As the number of people aware of a product or service increases, the potential for additional ________ also increases.

a)

product

b)

stock

c)

sales

d)

price

40.

Disadvantage of publicity

a)

It has less control.

b)

it can create a positive image.

c)

It is free.

d)

None of the above.

41.

Nazi poster shows starving and homeless Germans, and has the message that Hitler is their only hope for survival. this is example of __________.

a)

Advertising

b)

Propaganda

c)

Merchandising

d)

Non of the above

42.

Unlike paid media, PR has no direct control over the content distributed through the earned media.

a)

True

b)

False

43.

Public trusts the message coming from a trusted third party more than the advertised content

a)

True

b)

False

44.
What is the form of advertising in the picture?
a)
Print
b)
Broadcast
c)
Electronic
d)
None of the above.
45.
What sales promotion technique is this?
a)
Price Discount
b)
Discount Coupons
c)
Gift
d)
Sample
46.
What is the form of advertising in the picture?
a)
Print
b)
Broadcast
c)
Electronic
d)
None of the above
47.
What sales promotion technique is this?
a)
Sample
b)
Gift
c)
Contest
d)
Loyalty rewards programme
48.
What sales promotion technique is this?
a)
Gift
b)
Contest
c)
Sampling
d)
Price Discount
49.
What type of Public Relations is this?
a)
Corporate Identity Material
b)
Websites
c)
Sponsorship
d)
News
50.

Sales promotion that is designed to attract and motivate customers to purchase at particular retail stores refers to which promotion method?

a)

Consumer

b)

Trade

51.

The image above refers to?

a)

Rebate

b)

Coupon

c)

Frequent user incentives

d)

Point of purchase display

52.

A program that rewards customers who engage in repeat purchases refers to?

a)

Trade shows

b)

Buying allowance

c)

Frequent user incentives

d)

Point of purchase display

53.

News release, featured article, captioned photograph ad press conference are the example of which public relations tool?

a)

Written and spoken communication

b)

Event sponsorship

c)

Publicity

d)

Corporate identity materials

54.

Which major promotion category makes use of catalogs, telephone marketing, kiosks and the Internet?

a)

Advertising

b)

Direct marketing

c)

Sales promotion

d)

Public relations

55.

A.Y McDonald, a manufacturer of pumps and plumbing values, employs regional salespeople to sell its products to wholesalers and cities. This is an example of _________.

a)

Sales promotion

b)

Personal selling

c)

Public relations

d)

Direct marketing

56.

A company's website can be an important public relations vehicle.

a)

True

b)

False

57.

Capture Cameras is launching a new advertising campaign to demonstrate the quality of their digital cameras. Which media option will attract the most demographically skewes audience with relatively low impact?

a)

The Internet

b)

Newspaper

c)

Radio

d)

TV

58.

Creating word-of-mouth campaigns by cultivating opinion leaders and getting them to spread information about a product or service to others in their communities is known as ____________.

a)

Sales promotion

b)

Buzz marketing

c)

Public relations

d)

Indirect marketing

59.

A group of people who share one or more common characteristics, lumped together for marketing purposes

a)

market segment

b)

sales

c)

online advertising

d)

group sales

60.

PR can help a business by

a)

Promoting a positive image

b)

Selling products

c)

Destroying a businesses image

d)

None of the above

61.

One difference between marketing and PR is

a)

PR sells products and marketing sells organisations

b)

Marketing builds reputations, PR promotes image

c)

Marketing gains publicity; PR targets customers

d)

PR focuses on whole business; marketing focuses on customers

62.

Public relations can be

a)

Planned

b)

Unplanned

c)

Focus on goodwill

d)

paid

63.

A positive image can help a business

a)

Avoid taxes

b)

Gain credibility

c)

Reduce sales

d)

Decrease market share

64.

Father of Public Relations

a)

Edward Bernays

b)

Ivvy Lee

c)

PT Barnum

d)

Rockfellar

65.

Torch of Freedom was associated with which Person

a)

P T Barnum

b)

Ivvy Lee

c)

Rockfellar

d)

Edward Bernays

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