WorksheetsEntrepreneurship Marketing research
Total questions: 31
Worksheet time: 16mins
The process or technique of promoting, selling, and distributing a product or service.
Customer needs
Profits
Marketing
What is not included in Marketing concepts?
Customer Needs
Company Goals
Profit
Market Segmentation
Study the unique needs and wants of people in a different locations.
Psychographic Segmentation
Demographic Segmentation
Geographic Segmentation
Behavioral Segmentation
the lifestyle analysis of customer values, attitudes, and preferences, assists marketers, in predicting influences and purchasing priorities.
Psychographic Segmentation
Demographic Segmentation
Geographic Segmentation
Behavioral Segmentation
housing, age, education, ethnicity, occupation, marital status, and other characteristics
Psychographic Segmentation
Demographic Segmentation
Geographic Segmentation
Behavioral Segmentation
a report portraying details about typical customers.
Market Research
Surveys
Observation
Customer Profile
The process of gathering qualitative and quantitative data about consumers' preferences.
Behavioral Segmentation
Market research
Customer profile
What are the four P's in the Marketing Mix?
Probability, Position, Patience, Prominent
Price, Place, Promotion, Product
People, Payment, Possibility, Pattern
Is a tangible item that is produced and sold to consumers
Economics
Profit
Services
Good
is the science of how individuals, businesses, and governments make decisions about satisfying unlimited wants with limited resources.
Profit
Service
Economics
Good
Is the financial gain calculated by the difference between the amount earned and the amount spent by a business.
Profit
Service
Economics
Good
Involves all activities concerning the creation of products.
Production
Finance
Marketing
Management
Serves to ensure the business is meeting the demand of its customers and able to compete with other companies.
Production
Finance
Marketing
Management
is daily choice about the direction of business activities are part of the management function of operational activities.
Production
Finance
Marketing
Management
is a daily activity that involves money?
Production
Finance
Marketing
Management
What a business owns, bank accounts, land, and equipment.
liability
assets
net worth
are what a business owes loans and debts
liability
assets
net worth
=assets-liabilities
liability
assets
net worth
is the act of buyers and sellers freely and willingly engaging in market transactions.
Trading
Voluntary Exchange
Banking
When price increases, quantity demanded _____ and quantity supplied _____.
decreases, increases
increases, decreases
stop and go
A surplus occurs when quantity supplied is _____ quantity demanded.
higher
lower
equal
Learning how and why companies make marketing choices gives entrepreneurs a better understanding of the
Marketing concept
Target Market
Demographics
involves extensive research to produce products that are in demand within an economy
Market Concept
Customer needs
Company Goals
Profits
aligning the business function to customer needs means every action a company performs should match it's goal of satisfying the customer
Market Concept
Customer needs
Company Goals
Profits
a company's revenue minus expenses represents it
Market Concept
Customer needs
Company Goals
Profits
is a report portraying details about a typical customer.
Facebook page
Demographics report
Customer Profile
What does the S in SWOT mean?
Short
Sheet
Strength
What does the W in SWOT mean?
Worth
Weaknesses
#winning
Width
What does the O in SWOT mean?
Opposition
Offer
Opportunities
Open
What does the T in SWOT mean?
Threats
Tweets
Towers
Twenties
Why is SWOT so important?
Helps improve your business
Helps get money into the business
Lets you see what your competition is like
All of the above
