WorksheetsProfessional Salesmanship- Knowledge on Customers
Total questions: 10
Worksheet time: 2mins
An impulsive customer can make a buying decision in
long run
an instant
near future
‘Institutional Consumer’ makes bulk purchase and have ------------- bargaining power
weaker
normal
stronger
The customers’ knowledge helps in ………….new prospects
targeting
trapping
positioning
The success of a salesman lies in creating -------------customer for the product
few
new
permanent
A loyal customer is satisfied customer who makes purchasing
again and again
sometimes
rarely
----------------purchases products with the intent of using them in the course of operating a business.
Potential Customer
Discount Customer
Industrial Customer
Institutional Customer
Individual Customer
Individuals who buy for themselves or their family are called
------------------.
Potential Customer
Discount Customer
Industrial Customer
Institutional Customer
Individual Customer
Market segmentation is a way of arranging the customers into smaller groups according to their type.
True
False
Selling skills and knowledge are vital for salesmen so that goods and services are sold in order for business to exist.
True
False
A prospective buyer generally-
Intends to buy
Enquires
Does window-shopping
