wayground logo

Free Printable Worksheets

NEW

Font size

S
M
L
XL
Worksheets

Porter's Five Forces

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

It is a framework or a guide for assessing and evaluating the competitive strength and position of a business organization.

a)

SWOT Analysis

b)

Environmental Scanning

c)

Porter’s Five Forces Analysis

d)

Marketing Research

2.

In Porter's Five Forces, the 'threat of new entrants' relates to:

a)

Barriers to entry

b)

Substitutes

c)

Switching costs

d)

Buyer power

3.

Buyer power is high if:

a)

Differentiation is low

b)

Switching costs are low

c)

They have little information

d)

The buyer requires a high quality product for their own production

4.

A substitute product or service is:

a)

A competitor's product or service

b)

An alternative way of meeting the same need

c)

A new entrant into the industry

d)

A less attractive way of meeting the same need

5.

Potential entry of new competitors increases when

a)

the market has significant economies of scale.

b)

low initial capital investment is required.

c)

there are strong government regulations.

d)

brand names are well-known.

6.

Which of these might be considered a substitute for digital cameras?

a)

Social media apps

b)

Online news channels

c)

Digital televisions

d)

Smartphones

7.

Differentiation strategy is best described as one in which firms seek a competitive advantage:

a)

through establishing their uniqueness

b)

through having a lower cost than their competitors

c)

through concentrating on a narrow market segment

d)

through achieving a match between their internal and external environments

8.

Puteri Jewelry Company offers inexpensive, nickel-free jewelry, gifts and other accessories to young women ages 18-34.

a)

Cost Leadership

b)

Differentiation

c)

Cost Focus

d)

Niche Focus

9.

The dedication of Porsche to cutting-edge technology, styling and safety innovations has made the firm's vehicles prized by those who are rich enough to afford them.

a)

Cost Leadership

b)

Differentiation

c)

Cost Focus

d)

Niche

Focus

10.

Apai Superstore is able to provide customers with lower prices because they have efficient methods of distribution, large volume discounts from suppliers and they are in control of portions of their manufacturing and inventory.

a)

Cost Leadership

b)

Differentiation

c)

Cost Focus

d)

Niche Focus