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Chapter 4 Review

Total questions: 41

Worksheet time: 21mins

Name
Class
Date
1.

The International Olympic Committee selects which country will host the Olympics.

a)

True

b)

False

2.

In the true spirit of the Olympics, political situations are never taken into account when deciding on the host city.

a)

True

b)

False

3.

The industry trend for soccer indicates a shrinking audience interest.

a)

True

b)

False

4.

Marketing decisions are never based upon industry trends.

a)

True

b)

False

5.

Playing in the World Cup can have a major financial impact on a nation's soccer industry.

a)

True

b)

False

6.

Walt Disney theme parks are generally considered the world standard.​

a)

True

b)

False

7.

Television advertising is the best type of promotion for a hall of fame.​

a)

True

b)

False

8.

Women's sports do not yet attract audiences equal to men's sports.​

a)

True

b)

False

9.

​The World Travel and Tourism Council reports that 9 percent of the world's gross domestic product is related to travel and tourism

a)

True

b)

False

10.

The portion of money spent by local employers and employees that came from money collected from tourists is referred to as _.

a)

direct economic impact

b)

indirect economic impact

c)

expenses

d)

revenue

11.

Recreational travel or tours planned around a special interest are called _.

a)

pleasure travel

b)

world travel

c)

niche travel

d)

family travel

12.

The shared history, beliefs, customs, and traditions of a group of people is referred to as _.

a)

lifestyle

b)

customs

c)

beliefs

d)

culture

13.

People who speak many languages are called _.

a)

bilingual

b)

olyglots

c)

polyglots

14.

The international economic relationships resulting from the integration of the world's markets is called _.

a)

world market

b)

globalization

c)

nationalism

d)

competition

15.

_ involves satisfying the needs of several generations of a family.

a)

family dynamics

b)

generational

c)

generationalism

d)

Multigenerationalism

16.

Responsible travel to natural areas that conserves the environment and sustains the well being of the local people is called _.

a)

ecotourism

b)

tourism

c)

natural tourism

d)

environmental tourism

17.

The total of new spending resulting from an attraction or event is referred to as _.

a)

budget

b)

economy

c)

direct economic impact

d)

indirect economic impact

18.

The U.S. film market's income from ticket sales is referred to as the _.

a)

ticket master

b)

post office

c)

film market office

d)

box office

19.

The act of altering or editing media that is considered objectionable is called _.

a)

proofreading

b)

checking over

c)

editing

d)

censorship

20.

_ is the theft of copyrighted material.

a)

piracy

b)

censorship

c)

live streaming

d)

copying

21.

When an event has _, the number of opportunities for men and women is roughly the same.

a)

even

b)

gender equity

c)

balanced gender

d)

even

22.

A Disney Resort opened here in 2015.

a)

Shanghai

b)

Orlando

c)

Mumbai

d)

Hong Kong

23.

Which of the following is determined by the multiplier effect?

a)

indirect economic impact

b)

direct economic impact

c)

gross national product

d)

profit margin

24.

What amendment to federal education law prohibits discrimination against females in school sports?

a)

Equal Rights Amendment

b)

Civil Liberties

c)

Americans with Disabilities Act

d)

Title IX

25.

Which annual music business convention showcases culturally diverse music from around the world?

a)

Cinco de Mayo

b)

SXSW

c)

FIFA

d)

Bumbershoot

26.

Which company has been working hard to provide social media access to people in developing countries who lack access to smartphones?

a)

Snapchat

b)

Instagram

c)

Twitter

d)

Facebook

27.

A business project in which two or more organizations work together and share the costs and profits is called

a)

joint venture

b)

an industry

c)

infrastructure

d)

piracy

28.

One major global trend in recent years is the growth of this sport in China.

a)

American football

b)

lacrosse

c)

golf

d)

curling

29.

One of the best strategies for growing a sports or entertainment business is to

a)

avoid differentiation

b)

avoid differentiation

c)

ignore cultural differences

d)

consider international marketing

30.

__________ serves as the international governing body for the game of soccer.

a)

NFL

b)

FIFA

c)

NSL

d)

NCAA

31.

China sometimes censors movies it imports from other countries.

a)

True

b)

False

32.

Facebook is not popular in many developing nations because people in those countries often do not own smartphones, which are needed to access social media websites.

a)

True

b)

False

33.

Specific sports, music, dancing, entertainment, and celebrations can be considered part of the culture of a group of people.

a)

True

b)

False

34.

Marketers in the United States have found only limited opportunities to connect with Hispanic Americans.

a)

True

b)

False

35.

The marketplace in North America has become very culturally diverse.

a)

True

b)

False

36.

The marketplace in North America has become very culturally diverse.

a)

True

b)

False

37.

If a U.S. sports and entertainment business wants to enter the global marketplace, it must have a website to reach potential customers and fans from around the world.

a)

True

b)

False

38.

Over the past four decades, Title IX has helped begin the slow equalization of access to sports for all minorities.

a)

True

b)

False

39.

All of the following are steps in the host selection process for the Olympics EXCEPT

a)

site visits by the selection committee

b)

paying large fees to the members of the International Olympic Committee

c)

examination of the potential host city's infastructure

d)

an elaborate marketing campaign

40.

Which American professional sports league often seeks out players from Latin America?

a)

the World Wrestling Federation

b)

the National Football League

c)

the National Basketball League

d)

Major League Baseball

41.

Piracy is a particular problem for the film industry in

a)

China

b)

Germany

c)

Canada

d)

Great Britain