WorksheetsBOP Marketing
Total questions: 80
Worksheet time: 43mins
Which of the following is NOT a necessary condition for a marketing exchange to take a place?
A. Two or more social units must be involved.
B. Each party to the exchange must have wants to be satisfied.
C. The parties to the exchange must be able to communicate with each other.
D. At least one of the parties to the exchange must be involved involuntarily.
E. Both parties must have something of value to contribute to the exchange.
The course defines marketing as:
A. The managerial process of matching a firm's resources with its market opportunities.
B. The attribute of an item that makes it capable of satisfying human wants.
C. A total system of business activities designed to plan, promote and distribute want satisfying products to target markets to achieve organizational objectives.
D. The process of planning, implementing and evaluating the efforts of a group of people working toward a common goal.
E. Identifying a person or group with whom an individual or organization may have an exchange relationship.
Which of the following is an example of a product?
A. An idea for a movie.
B. A hair shampoo and cut.
C. A movie ticket.
D. A magazine subscription
E. All of the above
A business that emphasizes marketing (rather than selling):
A. Uses short-term planning.
B. Is sales volume-oriented.
C. Stresses the wants of the buyer.
D. Is more concerned with a product than with the customer.
E. Is internally focused.
Which of the following answers to the question. "What business are you in?" best reflects a marketing orientation?
A. We take care of the children.
B. We make coaxial cables.
C. We connect you quickly and inexpensively with the world.
D. We fly airplanes.
E. We produce television shows.
According to the marketing concept
A. All planning within an organization should be customer-oriented.
B. An organization's performance objectives can be achieved through production efficiency.
C. All departments engaged in marketing activities should compete with each other.
D. All organizations should be profit-oriented.
E. Nonprofit organization must have non-quantifiable objectives.
Marketing strategy relies on relationships with suppliers, customers, and employees. The strength of these relationships is largely a function of the:
A. Uniqueness of the services they offer to each other.
B. Amount of trust the parties have in each other.
C. Role of quality in the relationship.
D. Way that each group defines ethical behavior.
E. Tangible characteristics of the exchange process.
A strategy is a broad, basic plan of action by which an organization intends to reach its goals?
True
False
Strategic market planning evolves as a result of internal organizational needs and is unaffected by the external environment?
True
False
_______ is the managerial process of matching an organization's resources with its market opportunities over the long run.
A. Strategic planning
B. Implementation
C. Tactical planning
D. Situational analysis
E. External audit
The elements of the marketing mix are less controllable than external macro-environmental forces?
True
False
A SWOT assessment is another name for a situation analysis?
True
False
A strategic marketing plan involves doing all of the following EXCEPT:
A. Designing a strategic marketing mix.
B. Organizing the staff.
C. Selecting target markets
D. Determining marketing objectives
E. Conducting a situation analysis
A _______ refers to any feature of an organization or brand perceived by customers to be desirable and different from those of the competition.
A. Sales orientation.
B. Differential advantage.
C. Customer orientation.
D. Market orientation.
A product's positioning -
A. Prevents its producer from revising its mission statement.
B. Is the image it projects in relation to competitive products as well as to other products marketed by the same company.
C. Is its physical characteristics.
D. Is the image projected by the product exclusive of its features.
E. Is how the product is perceived by its competitors.
The marketing mix -
A. Is the term used to describe multiple target markets.
B. Defines the usage of resources.
C. Shows how marketing utilities are combined to make product.
D. Is the combination of the four primary elements that are intended to satisfy a target.
E. Refers to all potential target market, not just those selected.
Marketing strategy is a ___________ type of strategy
a. business level
b. Growth strategy
c. corporate strategy
d. functional strategy
Which one of the following is not part of the marketing plan structure?
a. set marketing objectives
b. determine re-evaluation requirements
c. describe target markets
d. formulate marketing strategies
Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.
Advertisement
Marketing
Marketing Plan
Marketing Strategy
Comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year.
Marketing Plan
Market Research
Marketing Strategy
Product Testing
Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.
MARKETING PLAN
MARKET RESEARCH
MARKETING STRATEGY
PRODUCT TESTING
Pinterest, Instagram, Facebook are example of ........
DISPLAY ADS
PODCASTS
SOCIAL MEDIA ADS
VIDEO ADS
The set or the different kinds of products made by a company is called as _____________
product range or product line
product placement
product launch
product lifecycle
Use of a well-known person to advertise products
product endorsement
product placement
product launch
product range
How do we get the information about what consumers want or need with regard to a particular brand
market research
market share
market segment
market challenger
Brand Loyalty is defined as ___________
The title given to a product by the company that makes it
Using an existing name on another type of product.
The ideas and beliefs people have about a brand.
The tendency to always buy a particular brand.
Image (Brand)
The title given to a product by the company that makes it.
Using an existing name on another type of product.
The ideas and beliefs people have about a brand.
The tendency to always to buy a particular brand.
Name (Brand)
The title given to a product by the company that makes it.
Using an existing name on another type of product.
The ideas and beliefs people have about a brand.
The tendency to always buy a particular brand.
How familiar people are with a brand (or its logo and slogan ).
Product Life cycle is defined as
The set of products made by a company.
The use of a well-known person to advertise products.
When products are used in films or TV programs.
The introduction of a product to the market.
The length of time people continue to buy a product. or the time frame from the introduction of product to its declining stage
Descriptive features that characterize a product or service are called?
Brand attributes
Brand benefits
Brand elements
Brand components
Creating a positive brand image takes marketing programs that link associations to the brand in memory. What kind of associations ensure a positive image?
complex associations
weak, favorable, and unique
strong, favorable, and unique
unrealistic associations
The act of designing the company’s image so that it occupies a distinct and valued place in the target customer’s minds is called
image sketching
establishing POPs
branding
brand positioning
Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor's brand. What strategy would be most appropriate to use in this situation?
take the product off the market
do nothing, fluctuations in sales are common
modify or update the product to renew customer interest
triple the advertising budget for the product
Brand is a massive Asset
True
False
The biggest disadvantage of branding is that it involves huge cost because brands are not created overnight and companies have to spend huge sums on advertising and publicity.
True
False
____________ is endowing products and services with the power of a brand.
Packaging
Branding
Brand image
Brand positioning
Which of the following are brand element?
Brand Name
URL’s
Jingles
All of these
________________ is important when launching new products and services, and it drives consumers' decisions when differentiating between competing companies.
Brand positioning
Brand image
Brand awareness
Brand element
Effective product or service management help business to perform which action
To Barter
To Compete
To Prospect
To Recruit
At the stage of growth in category attractiveness which quadrant of BCG Matrix plays the most important role
Cash Cows
Star
Question Mark
Dog
What is need-satisfying ability of a product.
Corporate Brand
Benefits
Targeting
Positioning
The "Macro" factors are used to evaluate ...
The dark and mysterious ways of life
Uncontrollable and external factors.
Life in General
A Company
What aspect of the marketing environment do the PEST factors represent?
Internal environment, employees, assets and structure
The macro or external environment
The micro or competitive environment
The micro or Internal Environment
What is Place in the Marketing Mix?
When a Product is Sold in a Convenient Place to Buy
Where the Customers who Buy the Product are Located
Where a Business is Located
If we were considering sociocultural factors in marketing, what would we be thinking of?
Outside economic issues that can affect a business
Technological issues affecting how to get our product out
Government regulations and legal issues
The demographic and cultural aspects of society
Strategic planning is....
Long term planning
Short term planning
General planning
Seasonal planning
Which is NOT a part of Porters 5 forces?
Bargaining power of Suppliers
Threat of New entrants
Bargaining power of customers
Financial threat
Which is the FIRST step in the strategic Management process?
Monitoring and evaluating strategies
Developing the vision and mission
Strategy formulation
Goals and Objectives
In the BCG matrix , which of the following the strategy is sell off (divest)?
Star
Cow
Question mark
Dog
What does the "S" stand for in PESTLE?
Support
Short term
Social
Subsidiary
Which of the following SWOT elements are external factors for a business?
Strengths and Weaknesses
Strengths and Opportunities
Opportunities and Threats
Weaknesses and Threats
The THREAT section is mainly areas that:
Can be easily removed and turned in to strengths
Cannot be removed or ignored and will need planning to work with or around. Are a potential risk to your development.
Nasty things that have been said to you
Are areas that you threaten your safety
Holistic marketing does not include:
Relationship marketing
Integrated marketing
Internal marketing
Digital marketing
Social responsibility marketing
Modern concept of marketing starts with:
Purchase
Storage
Consumer research
Promotion
Subdividing of market into homogeneous subsections of customers is referred to as :
Target marketing
Market segmentation
Product positioning
Differentiated marketing
Loyalty segmentation forms part of :
Demographic segmentation
Behavioural segmentation
Psychographic segmentation
Geographic segmentation
When companies change their product design, formulation, or brand image, so as to alter the product's competitive position, the same is referred to as :
Positioning by Corporate identity
Positioning by product category
Positioning by competitor
Repositioning
The dimension of product mix which measures how closely the different product lines are related is referred to as :
Width of product mix
Length of product mix
Depth of product mix
Consistency of product mix
Name the process of creating a unique name and image for a product in the minds of consumers?
Product positioning
Repositioning
Branding
Labelling
Which of the following is NOT an element of 'brand identity'?
Logo
Corporate Colour Scheme
Signage
Delivery Options
What does the CORE level of product include?
fundamental service or benefit
attributes expected when product is bought
exceed the expectations
encompasses all the possible transformations
