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WorksheetsB2B Marketing
Total questions: 83
Worksheet time: 37mins
When you buy a formal shirt for yourself to attend an interview, it is a ____ transaction.
B2B
B2C
When your College buys the same formal shirt for you for placement preparations, it is a ____ transaction.
B2C
B2B
When Airtel buys soft drinks for its staff-cafeterias, it is a ____ transaction.
B2C
B2B
When you start an Interior-Decoration business and purchase a paint brush, it is a ____ transaction.
B2B
B2C
The transaction of Delhi Govt. Health Service Department buying medicines for free distribution to Slum-dwellers is a ____ transaction.
B2C
B2B
Indian Railways is a ________ type of B2B customer.
Govt. organization in manufacturing sector
Govt. organization in reselling business
Private sector service firm
Govt. organization as a service firm
McDonald’s buys potatoes in bulk to make French Fries. This is an example of _____ in B2B marketing.
Purchased product used for retail selling
Purchased product used for its in-house operations
Purchased product used as component raw material for McDonald’s final product
The ‘Anytime Fitness’ chain of Gyms buys the Protein supplement from you and serves it as a part in a monthly Gym service Package to its member customers. Which ONE of the following is true for this B2B transaction?
Private sector manufacturing firm buys your product as component of its final product
Private sector Service firm buys your product as component of its final service product
Private sector Service firm buys your product to perform its operations better.
Private Reseller chain buys your product in bulk and sells it to its members.
McDonald’s buys potatoes in bulk to make French Fries. This is an example of _____ in B2B marketing.
Purchased product used for retail selling
Purchased product used for its in-house operations
Purchased product used as component raw material for McDonald’s final product
The ‘Anytime Fitness’ chain of Gyms buys the Protein supplement from you and serves it as a part in a monthly Gym service Package to its member customers. Which ONE of the following is true for this B2B transaction?
Private sector manufacturing firm buys your product as component of its final product
Private sector Service firm buys your product as component of its final service product
Private sector Service firm buys your product to perform its operations better.
Private Reseller chain buys your product in bulk and sells it to its members.
Indian Passport Office has outsourced its operations to TCS. What kind of B2B transactions is this?
Govt. organization is reseller for TCS
Govt organization buys TCS service product as a component for its final service product to individuals
Govt organization buys TCS service product for its own in-house consumption in business operations.
An individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.
Marketer
Consumer
Influencer
End-user
Which of the following answers is the correct rank order of the these top social media sites for B2B marketing from most used to least used?
Facebook, YouTube, LinkedIn, Twitter
LinkedIn, Twitter, Facebook, YouTube
YouTube, Facebook, LinkedIn, Twitter
Twitter, LinkedIn, Facebook, Twitter
What is not a part of Instagram marketing strategy for B2B?
Unique theme
Free information
Personal content
Telling stories
Which marketing content methods are available to use on Facebook?
(select all answers that apply)
Text
Images
Videos
Live Videos
Stories
Which of the following describes uses of LinkedIn? ( select all that apply)
Resume & Jobsite
Professional Social Media Site
A Site that Offers Advertising Opportunities
A Place for Business go to Attract Talent to their Company
An individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.
Marketer
Consumer
Influencer
End-user
Social media sites started appearing in these years:
1997-1999
2005-2007
2003-2004
2008-2011
Which of the following answers is the correct rank order of the these top social media sites for B2B marketing from most used to least used?
Facebook, YouTube, LinkedIn, Twitter
LinkedIn, Twitter, Facebook, YouTube
YouTube, Facebook, LinkedIn, Twitter
Twitter, LinkedIn, Facebook, Twitter
What are the roles of individuals as a target audience for B2B marketing on social media? (choose all that apply)
Influencers
End-users
Consumers
Decision-makers
Lower parallelism → Better communication performance.
True or False?
True
False
Collaboration means encouraging knoweldge sharing between trading partners.
True or False?
True
False
These are five reasons why small bussines should use social media to market their bussines, except...
Reach a large number people
Increase the traffice of website
Gives the more goods for selling
Build Credibility
Search more money
What are the phases of social media adoption strategy? (choose all that apply)
Integration process
Selection process
Contribution process
Adoption process
During one of the phases companies may adopt either flat or hierarchical structures.
True or False?
True
False
Which SM platform is not mentioned in the model of social media adoption and integration?
Blogs
Micro-blogs
Social network
Podcasts
What is not a part of Instagram marketing strategy for B2B?
Unique theme
Free information
Personal content
Telling stories
How many small businesses use Facebook?
70 million
85 million
90 million
130 million
How many businesses use Instagram as a platform for marketing?
over 10 million
18 million
25 million
40 million
What are the benefits of Facebook for B2B marketing? (choose all that apply)
Advertise past your audience
Engagement campaigns
B2B category target
Custom audiences
What is not the capability of social app according to media synchronicity theory?
Parallelism
Transmission velocity
Reprocessability
Convergence
What does netnography do?
(choose all that apply)
Analyzes data from social media platforms
Observes naturally occuring online behaviour
Suggests platfrom growth possibilities
Studies consumer and business behaviors
What are viewed as inter-organizational and group exchanges involving people, can include online groups such as social media networks?
Social ties
Social networks
Networks
Business networks
Which of these options describe behaviour exhibited in business social media networks?
Trust
Altruism
Reciprocity
All of the above
In business-to-marketing, special importance is given to
personal selling
sales promotion
advertising
direct marketing
Business to Business marketing is marketing of goods and services to
individuals
households
organizations
all of them
Compared to consumer markets, business markets have
less
more or
same number of buyers
In business-to-marketing, the relationship between a buyer and seller is
close
nonpersonal
adversarial
none of the above
Demand for most of the industrial products is in the short-term
elastic
inelastic
none of the above
Compared to the demand for consumer products, the demand for industrial products fluctuates
more
less or
remains the same
Business customers are classified into commercial, institutional, cooperative societies and one of the following:
household
individual
government
none of these
A tire manufacturer, who sells tires to a truck (heavy commercial vehicle) manufacturer, would classify the truck manufacturer as:
a user
an OEM
an intermediary
an institutional customer
Components, such as bearings and batteries, which enter the final products of customers are classified as:
materials and parts
capital items
supplies
none of these
Purchase orders in government organizations are usually decided based on the suppliers' offerings of:
superior quality product and service
shortest delivery
lowest prices
all of these
Which of the following is the most significant factor affecting the international market for industrial goods and services?
The foreign exchange market
Political conditions
The degree of Industrialization
The level of domestic competition
The perception of quality:
is specified by the Government
depends solely on the customer
depends on manufacturer's specifications
is defined by universal quality standards
Which of the following has become the primary vehicle for B2B promotion and selling in many foreign countries?
Trade Shows
TV advertising
Local radio advertising
in-office visits by sales teams
Which of the following characterizes the business philosophy of the Japanese distribution channels ?
Loyalty
Direct sales
Fast deliver
Price competition
Which of the following countries has the largest number of retailers?
China
United States
Brazil
Japan
_____ take title to manufacturers' goods and assume the trading risks.
Brokers
Merchant Middlemen
Export Agent
Agent Middlemen
In the context of the different types of middlemen, which of the following is an example of a manufacturer's retail store?
Walmart
IKEA
Costco
Benetton
Which of the following factors affects the choice of distribution channels?
Distance from manufacturers
Available distribution intermediaries
Country's per-capita income
Language spoken in the target market
Another term for B2B marketing is:
B2C marketing
NC marketing
Concentrated buyer marketing
Industrial marketing
What is Porter’s Five Forces?
It is a tool that analyses the competitiveness and attractiveness of a market
It is a framework that shows how an organization changes business inputs into business outputs
It is a framework that uses to promote its brand or product in the market
It is a tool to calculate the company’s costs
What are the stages of a B2B relationship?
Threat of new entrants, supplier power, customer power, threat of substitution, direct competition
Pre-relationship stage, early stage, development stage, the long-term stage, the final stage
Distance stage, experience stage, uncertainty stage , commitment stage
Selection stage, familiarisation stage, trust stage, commitment stage, final stage
What are some of characteristics of traditional marketing?
Equip the company with the most advanced technology to increase productivity
Focus on single sales, orientation on product features, quality is primary concern of production
Focus on customer retention, orientation to customer value, quality is concern of all
Focus on customer satisfaction, listens to customers, emphasises customer service
When entering a foreign market, how should you treat your distributors to achieve long-term success?
As a temporary market entry vehicle
As a marketing strategy
As a win-win partner
As an adversary
What does B2I mean?
Business to Internet
Business to Individual
Business to Innovation
Business to Ice cream
What is a cost-benefit analysis?
The taxes that people pay when they buy something.
A process that allows businesses and individuals to analyze where to spend money.
The amount of money required to have or do something
What are consequences?
something that is possible but is not yet real
money charged to do something for a service
task that demands time and effort to complete
the results (positive or negative) of an action or decision
Which of thes options best describes opportunity cost?
The price of taking a chance
The alternative you have to go without in a choice of two things
The cost of opportunity
The price you pay when you make a choice
Which of these are external factors that influence financial decisions?
Price
Personal
Cultural
Marketing
Finance
Which best identify Internal factors influencing financial decisions?
Age
Gender
Occupation
Social Influences
Marketing
A bus fare is $2.00 in the morning rush hour, but only $1.50 during the afternoon. The morning fare can be explained by the fact that the demand for morning bus rides is
Price Elastic
Price Inelastic
Which of these are more representative of Price Elastic
Fresh fruit and vegetables
Milk, Eggs and Bread
The opportunity cost of Australian households moving away from coal-powered energy to solar-powered energy includes:
(i) the loss of jobs in the coal industry,
(ii) a cleaner environment,
(iii) reduced coal production.
(i), (ii) and (iii)
(ii) and (iii)
(iii) only
(i) and (iii)
