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WorksheetsSEM II - Unit 1 & 2.01 Review Part II
Total questions: 11
Worksheet time: 6mins
Businesses collect marketing information from other sources in order to find out what is happening in the
research department.
external environment.
parent corporation.
internal organization.
Which of the following presents the greatest challenge for U.S. companies when developing a plan to sell movies in foreign countries:
Language barrier in promotion
Cost of foreign monetary exchange
Uncertainty about government policies
Lack of interest by foreign customers
Which of the following is an example of a governing body in the sport industry:
International Olympic Committee
NCAA Men's Basketball Championship
Washington Nationals Baseball Team
Rahal Letterman Lanigan Racing
Salaries, contracts, and profit sharing are often the issues that create conflicts between sports' leagues and
team owners.
sponsoring organizations.
individual managers.
players' associations.
Which of the following is an unfair, anticompetitive trade practice in sport/event marketing:
Trademark infringement
Loss prevention
Employee strike
Sponsorship exclusivity
What do athletes sometimes hire to help them organize charity tournaments?
Marketing firms
Sponsors
Agents
Recruiters
Your hockey team receives free skates from Nike as part of Nike's payment of its sponsorship fee. This arrangement is known as
exploitation.
relationship marketing.
exclusivity.
value in kind (VIK).
Which of the following would an event marketer most probably contact when seeking sponsorship for an upcoming auto race:
Nonprofit organizations
Related businesses
Athletic competitors
Charitable organizations
What type of sponsorship objective involves bartering for goods and services?
Cost avoidance
Revenue generation
Activation
Promotion
The main portion of a marketing report that explains the research findings should include
summaries and recommendations
technical appendixes and indexes
data-collection procedures.
supporting tables and graphs.
When writing marketing reports, researchers should make sure that they include a section about
populations.
qualifications.
regulations.
limitations.
