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SEM II - Unit 1 & 2.01 Review Part II

Total questions: 11

Worksheet time: 6mins

Name
Class
Date
1.

Businesses collect marketing information from other sources in order to find out what is happening in the

a)

research department.

b)

external environment.

c)

parent corporation.

d)

internal organization.

2.

Which of the following presents the greatest challenge for U.S. companies when developing a plan to sell movies in foreign countries:

a)

Language barrier in promotion

b)

Cost of foreign monetary exchange

c)

Uncertainty about government policies

d)

Lack of interest by foreign customers

3.

Which of the following is an example of a governing body in the sport industry:

a)

International Olympic Committee

b)

NCAA Men's Basketball Championship

c)

Washington Nationals Baseball Team

d)

Rahal Letterman Lanigan Racing

4.

Salaries, contracts, and profit sharing are often the issues that create conflicts between sports' leagues and

a)

team owners.

b)

sponsoring organizations.

c)

individual managers.

d)

players' associations.

5.

Which of the following is an unfair, anticompetitive trade practice in sport/event marketing:

a)

Trademark infringement

b)

Loss prevention

c)

Employee strike

d)

Sponsorship exclusivity

6.

What do athletes sometimes hire to help them organize charity tournaments?

a)

Marketing firms

b)

Sponsors

c)

Agents

d)

Recruiters

7.

Your hockey team receives free skates from Nike as part of Nike's payment of its sponsorship fee. This arrangement is known as

a)

exploitation.

b)

relationship marketing.

c)

exclusivity.

d)

value in kind (VIK).

8.

Which of the following would an event marketer most probably contact when seeking sponsorship for an upcoming auto race:

a)

Nonprofit organizations

b)

Related businesses

c)

Athletic competitors

d)

Charitable organizations

9.

What type of sponsorship objective involves bartering for goods and services?

a)

Cost avoidance

b)

Revenue generation

c)

Activation

d)

Promotion

10.

The main portion of a marketing report that explains the research findings should include

a)

summaries and recommendations

b)

technical appendixes and indexes

c)

data-collection procedures.

d)

supporting tables and graphs.

11.

When writing marketing reports, researchers should make sure that they include a section about

a)

populations.

b)

qualifications.

c)

regulations.

d)

limitations.