WorksheetsBU6001 Marketing Mix (Place)
Total questions: 9
Worksheet time: 5mins
Proper business distribution objectives include
Obtaining timely and detailed market information
Increasing product/service availability
Supporting promotional efforts
All the above
What is the standard chains of distribution for H&M stores
Product->
Consumers
product->
Wholesale->
Retail->
Consumers
Product->
Retail->
Consumers
Product->
Agent->
Wholesale->
Retail->
Consumers
Name the following: Independent individual or company whose main function is to act as the primary selling arm of the producer and represent the producer to users.
Wholesaler
Agent
Distributor
Retailer
What kind of intensity are we looking at if a brand is well established and has a moderate market coverage with moderate number of resellers
Intensive
Selective
Exclusive
What kind of market coverage intensity does Rolex use?
Intensive
Exclusive
Selective
What kind of market coverage intensity does Mars Chocolates use?
Exclusive
Selective
Intensive
What kind of market coverage intensity does Sephora Cosmetics use?
Selective
Exclusive
Intensive
The environment in which the service is delivered and where the firm and the customer interact, and any tangible commodities that facilitate performance or communication of the service
Location
Distribution
Store
Physical Evidence
What does the ambient of a physical place do?
Affect the 5 senses, but may be imperceptible or affect us subconsciously
Explicit or implicit communication of meaning; often culturally embedded; important in forming first impressions
Gives Accessibility, aesthetics, seating comfort
