WorksheetsSYBMS CB UNIT 1 REVISION
Total questions: 10
Worksheet time: 5mins
Consumer Behavior is _________________.
Dynamic
Always stable
Always rigid
Always unfavorable to seller
_____ means the behavior that consumer display in searching for, purchasing, using, evaluating and disposing of product and services that they expect will saisfy their needs
Consumer Behaviour
Selling Behaviour
Organizational Behaviour
Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands:
Complex buying behaviour
Dissonance reducing buying behaviour
Variety seeking buying Behaviour
Habitual buying behaviour
Marketing activities are essentially for __________
earning profit
exploiting consumers
satisfaction of consumer
self pleasure
Ongoing and long-term involvement with a product or product category is called_______________.
Enduring involvement
High involvement
Low involvement
Situational involvement
Need for status, power and affiliation are regarding as ____ needs
biogenic
Psychogenic
Hedonic
utilitarian
Age and life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept are a part of ___________ factors of the consumer profile.
Social Factors
Economic factors
Political Factors
Personal factors
Institutional consumer make purchases in _______________________
small quantities
medium quantities
large quantities
uncertain quantities
Things that add comfort and pleasure to our life is called as ___________
Goods
Services
Needs
Wants
The consumer recognizes a problem or need:
First stage of consumer buying
Second stage of consumer buying
Third stage of consumer buying
Fourth stage of consumer buying
