WorksheetsChapter 1: Marketing Is All Around Us
Total questions: 36
Worksheet time: 18mins
What is Marketing?
the process of developing, promoting, and distributing products.
all people who share needs and wants who have the ability to purchase something.
its the market
all of the above
What is the 4P's of marketing also named?
marketing mixture
4 things
Marketing Mix
Marketing things that will help you
What are the 4P's of Marketing
Product, pancakes, pros, periphery
Place, product, price, promotion
Promise, place, practice, park
product, place, price, plate
"Cooking Instructions on packaging add value to food products by proving" is an example of what Utility?
Information
Possession
Place
form
"A convenience store that is open 24 hours a day creates" is an example of what Utility?
possession
time
information
form
"Assembling parts to build a car" is an example of what Utility?
possession
time
information
form
"A gas station located on a heavily traveled road" an example of what Utility
place
information
possession
form
What does marketing generate?
stuff
products
competition
people
What are examples of demographics
marital status
gender
income
all of the above
What are examples of geographics
local markets
regional markets
national markets
global markets
all of the above
what are examples of behavioral factors
benefits desired by customers
shopping patterns
usage rate
all of the above
what are examples of trends
changes in households
economy
workplace
all of the above
What is a customer?
a person that buys something
a person that consumes something
a person that customizes things
a person that sells things
What is a Consumer?
a person that touches the product
a person that gets rid of the product
a person that uses the products for personal needs
a person that waste the product
The activity, set of instructions, and processes for creating, communication, delivering, and exchanging offerings that have values for customers, clients, partners, and society at large.
Marketing
Goods
Services
Marketing mix
Market
Tangible items that have monetary value and satisfy ones needs and wants
Time utility
Goods
Marketing
Services
Marketing concept
intangible items that have monetary value that satisfies your needs and wants.
Marketing
Utility
Goods
Services
Market
The idea that a business should strive to satisfy costumers' needs and wants while generating a profit for the business.
Organization Market
Consumer Market
Marketing Concept
Marketing
Utility
An added value in economic terms; an attribute of goods or services that makes them capable of satisfying consumers' wants and needs.
Market
Form utility
Marketing concept
Place utility
Utility
All people who share similar needs and wants and who have the ability to purchase a given product.
Market share
Consumer market
Market
Organizational market
Marketing
Consumers who purchase goods and services for personal use.
Organizational market
Consumer market
Marketing
Target market
Utility
Also known as business-to-business (B2B), this includes all businesses that buy product for the use in their operations.
Marketing
Place Utility
Consumer market
Organizational market
Market share
A companies percentage of the total share volumes generated by all companies that compete in a given market.
Customer profile
Marketing mix
Market share
Target market
Organizational market
The group of people most likely to become customers, identified for a specific marketing program.
Target market
Market share
Marketing
Consumer market
Utility
Information about the market, such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior.
Consumer market
Customer profile
Place utility
Organization market
Marketing
The four basic marketing strategies called the four P's: Production, place, price, and promotion
Marketing concept
Marketing
Market share
Target market
Marketing mix
Changing raw material or putting parts together to make them more useful
Utility
Place utility
Form utility
Possession utility
Time utility
Having a product where customers can buy it
Place utility
Form utility
Possession utility
Time utility
Economic utility
Having a product available at a certain time of year or a convenient time of day
Place utility
Information utility
form utility
Possession utility
Time utility
The exchange of a product for money: allowing alternatives to cash such as credit, personal checks, debit cards, lay away, and gift cards.
Form utility
Place utility
Time utility
Possession utility
Information utility
Involves communication with the consumer.
Time utility
Form utility
Information utility
Place utility
Possession utility
Marketing is the way a business _______ with its customers.
communicates
works
helps
talks
Marketing helps a business find out its customers' needs and wants.
True
False
Product means
The cost to the buyer of goods or services
Informing customers about products and persuading them to buy them
Where goods or services are available
Goods or services that are sold
Price means
Informing customers about products and persuading them to buy them
The cost to the buyer of goods or services
Where goods or services are available
Goods or services that are sold
What is customer loyalty?
Customer loyalty is when a customer continues to buy a product or service from the same business because they love the quality or experience.
Customer loyalty is when a customer returns to the same business because of the cheap prices.
Loyal customers are the ones who only buy your products when they are on sale and recommend your offerings to friends.
