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WorksheetsQUIZ 9 - MR
Total questions: 10
Worksheet time: 8mins
Name
Class
Date
1.
How is marketing related with attitudes?
a)
Attitudes lead to consumer insights
b)
Because attitudes can describe behavior
c)
Marketing is not related with attitudes
d)
Attitudes are not accurate when relating them with marketing
2.
What happens when consumers have a favorable attitude?
a)
Attitude has no relationship with usage
b)
Product usage does not vary
c)
Low incidence of product usage
d)
Higher incidence of product usage
3.
How are the attitudes of consumers that have never tried a product distributed?
a)
On the upper limit of chi^2 distribution
b)
In the normal distribution around the mean
c)
It cannot be distributed
d)
In the core insights of a research
4.
What are the outcomes of attitudes of consumers when they try and experience a product?
a)
Attitudes do not predict behavior accurately
b)
Behavior consistency is reduced
c)
Attitudes are accurately predicted (behavior consistency is increased)
d)
No changes are perceived
5.
How does the Stapel scale works?
a)
Respondents select how accurately or inaccurately an adjective fits a given concept
b)
Statement expressing favorable or unfavorable attitude toward concept under study
c)
Used to measure the respondent´s intention to buy a product or not
d)
Respondents mark the blank that indicates how they rate the object usually on a scale from 1 to 7
6.
Type of scaling technique in which each stimulus object is scaled independently of the other objects in the stimulus set:
a)
Continuous rating scale
b)
Itemized rating scale
c)
Noncomparative scale
d)
Comparative scale
7.
Rankings, market position and social class are examples of:
a)
Nominal scale
b)
Interval scale
c)
Ordinal Scale
d)
Ratio scale
8.
A measurement scale with five response categories ranging from “strongly disagree” to “strongly agree”:
a)
Likert scale
b)
Noncomparative scale
c)
Itemized rating scale
d)
Continuous rating scale
9.
A 7- point rating scale with endpoints associated with bipolar labels that have semantic meaning:
a)
Forced rating scale
b)
Stapel scale
c)
Balanced scale
d)
Semantic differential
10.
A scale with an equal number of favorable and unfavorable categories:
a)
Balanced scale
b)
Stapel scale
c)
Semmantic differential
d)
Forced rating scale
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