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Intro to Strategy Management

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Which of the following is NOT part of a company's macro-environment?

a)

The company's resource strengths, weaknesses and competitive capabilities.

b)

Economic factors.

c)

Political and Socio-Cultural factors.

d)

Technological factors and Legal conditions.

2.

The most widely used tool for diagnosing the competitive pressures in a market is the:

a)

SWOT.

b)

Competitor Profiling.

c)

Five Forces Model.

d)

Market analysis.

3.

Which of the following is generally NOT considered a barrier to entry?

a)

The reaction of other firms to rapid market growth.

b)

Strong brand preferences and a high degree of customer loyalty.

c)

High capital requirements and restrictive government policies.

d)

Strong “network effects” in customer demand.

4.

A company’s strategic plan:

a)

maps out the company’s history.

b)

links the company’s financial targets to control mechanisms.

c)

outlines the competitive moves and approaches to be used in achieving the desired business results.

d)

all of these.

5.

Which is NOT a part of Porters 5 forces?

a)

Bargaining power of Suppliers

b)

The threat of New Entrants

c)

Bargaining power of customers

d)

Financial threat

6.

Which is the FIRST step in the strategic Management process?

a)

Monitoring and evaluating strategies

b)

Developing the vision and mission

c)

Strategy formulation

d)

Goals and Objectives

7.

Which of the following SWOT elements are external factors for a business?

a)

Strengths and Weaknesses

b)

Strengths and Opportunities

c)

Opportunities and Threats

d)

Weaknesses and Threats

8.

An organization carrying out its activities at a cost lower than its competitors will enable the organization to achieve:

a)

Differentiation Strategy

b)

Focus Strategy

c)

Hybrid Strategy

d)

Cost Leadership Strategy

9.

What is the last step of the Strategic Management Process?

a)

Formulating Strategies

b)

Implementing Strategies

c)

Evaluating Results

d)

Evaluating Weakness

10.

A firm can achieve differentiation through all of the following means except

a)

improving brand image. 

b)

better customer service.

c)

offering lower prices to customers.

d)

adding additional product features.