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WorksheetsMarket research recap
Total questions: 15
Worksheet time: 8mins
What is information collected about opinions and views called?
Quantitative data
Qualitative data
Segmentation
Which of these types of research/data produces results in numbers, percents, etc.?
Qualitative
Quantitative
Fill in the blank:
(a) market research is research that you do yourself
Pick which option is an example of secondary research.
Questionnaire
Sales figures
Observing customer behaviour
Focus group
Why do businesses use market research?
To identify customer needs and wants
To sell goods and services
To advertise their product
Which option below is an example of secondary / desk research?
Postal Survey
Sales figures
Observing customer behaviour
Focus group
Identify 2 disadvantages of Desk research
It is more expensive than Field research
People may need to be trained to carry it out
It may not be as relevant for the business
It may be out of date information
Which two of the following statements are disadvantages of primary research?
Many people don't like completing surveys
You can find specific information
Some people just say what they want you to hear
The business has control over the research and results
Kellogg’s is interested in gathering a small number of consumers together to discuss their new breakfast bars’ taste, packaging, flavor choices, etc. What type of research method would be the best choice for them?
Focus group
Observation
Survey
Simulation
A list of question to ask customers to find out information.
Survey
Secondary data
Focus group
Which type of market research is based on using information found by other people?
Desk Research
Field Research
Which of these are examples of Desk Research?
Telephone surveys
Websites or blogs
Online surveys
Government Statistics
Surveys are an example of ____________ research.
Primary
Secondary
Both things
