WorksheetsA Winning Plan
Total questions: 20
Worksheet time: 10mins
A marketing plan is designed to attract target customers through a set of
workshops.
strategies.
rules.
acquisitions.
Which of the following is a common reason for writing a marketing plan:
To replace a business plan
To hire a new company president
To enter a new target market
To announce a merger
Which of the following is a true statement about marketing plans:
They require a lot of time and effort to write.
They are important only for new businesses.
They are internal documents written for management.
They work best for big companies.
Marketing plans help marketers understand past decisions and outcomes better so that they can avoid
repeating past mistakes.
writing new marketing plans.
explaining problems to management.
losing market share.
Marketing plans help marketers understand target market(s) better because
they require personal interviews with people in the target market(s).
without a marketing plan, a company has no target market(s).
most of the marketing plan is about the target market(s).
they require a great deal of research into the target market(s).
A marketing plan forces the marketing team to put its goals in writing, making those goals
less specific.
easier to remember.
better than those of competitors.
less risky.
How does a marketing plan affect the way the marketing team plans its strategies?
The team has more difficulty planning strategies.
The team can plan strategies more quickly.
The team can plan strategies with more precision.
The team can plan strategies up to 10 years in advance.
Which of the following is an important benefit of marketing plans:
They develop exciting products.
They help recruit quality employees.
They ensure a yearly profit.
They can help obtain funding.
Which of the following is a true statement about marketing-plan formats:
They vary from business to business.
They must be double-spaced.
They must include charts and graphs.
They must put situation analysis before desired target market.
What is the purpose of the executive summary in a marketing plan?
To list marketing objectives
To describe the desired target market
To assess the company’s current marketing situation
To serve as an introduction
Which of the following should be included in a marketing plan’s executive summary:
A description of the target market(s)
The names and numbers of marketing team members
The organization’s mission statement
A SWOT analysis chart
Which of the following components serves as a snapshot of the business’s current marketing situation:
Marketing strategies and programs
Situation analysis
Desired target market
Marketing objectives
Which of the following is often included in a marketing plan’s situation analysis:
Performance standards for implementing the plan
A list of the proposed strategies and programs
A list of the company’s marketing objectives
A SWOT analysis chart
Which of the following is a true statement about the desired target market section of a marketing plan:
It is not included in every marketing plan.
It is the foundation for the entire marketing plan.
It includes information on marketing objectives.
It includes most of the company’s financial data.
Which of the following words describes an ideal marketing objective:
Broad
Comprehensive
Measurable
Open-ended
The marketing objectives section of a marketing plan includes information about
the company’s finances.
the desired target market(s).
potential issues the marketing team must overcome.
marketing strategies and programs.
What purpose does the longest section of the marketing plan serve?
To explain information with charts and graphs
To outline marketing strategies and programs
To detail financial plans and expenses
To explain performance and implementation procedures
Where in a marketing plan would a business discuss how it plans to communicate with its customers?
Marketing objectives
Situation analysis
Executive summary
Marketing strategies and programs
What section of the marketing plan includes information about expected results?
Performance and implementation
Appendix
Situation analysis
Desired target market
Which of the following items might be included in a marketing plan’s appendix:
A list of marketing objectives
A product photograph
The organization’s mission statement
A SWOT analysis chart
