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WorksheetsMArket Research and reports - 12.Jan.2023
Total questions: 92
Worksheet time: 49mins
Downloading and viewing instructional videos on how to use a product
Primary Research
Secondary Research
True or False: primary research is very generic and not specific.
True
False
Which two of the following statements are disadvantages of primary research?
Many people don't like completing surveys
You can find specific information
Some people just say what they want you to hear
The business has control over the research and results
The process of dividing a market of potential customers into groups based on different characteristics is called
Market Segmentation
Market Analysis
Demographics
Consumer identification
What is primary research also known as?
Desk Research
Field Research
Independent Research
Group Research
What type of data involved numbers and figures?
Quantitative
Qualitative
Which type of data involves people's feelings and opinions?
Quantitative
Qualitative
Which of the following is NOT an example of primary research?
Focus Groups
Questinnaires
Observations
Newspapers
True or False: Primary research can be very expensive and time consuming.
True
False
True or False: market research does not help a business find market opportunities.
True
False
True or False: primary research is very generic and not specific.
True
False
Which two of the statements are advantages of market research?
Helps a business understand customers and competitors
It can be very time consuming
It could be difficult to analyse
Helps a business create targeted marketing
Which three of the following are popular examples of segmentation?
Age
Sleeping pattern
Income
Gender
Shoe size
Which two of the following statements are disadvantages of primary research?
Many people don't like completing surveys
You can find specific information
Some people just say what they want you to hear
The business has control over the research and results
Data that describes a group of people by age, marital status, gender, etc.
Psychographic data
Demographics
Geographic data
A system for collecting, recording, and analyzing information about customers, products, services, and competition.
Market research
Competitive analysis
Qualitative research
Data that helps a business determine where its potential customers live and how far they will travel to visit a business.
Demographics
Geographic data
Use-based data
Identifying and examining the characteristics of a competing business.
Customer profile
Market research
Competitive analysis
An interview with a group of potential customers who provide valuable feedback.
Survey
Focus group
Observation
Individuals are companies that marketing efforts are aimed at.
Target market
Customer profile
Demographics
A description of the person or company that is likely to buy your product or service.
Target market
Customer profile
Focus group
A list of question to ask customers to find out information.
Survey
Secondary data
Focus group
Information collected for the very first time to fit a specific purpose.
Primary data
Secondary data
Quantitative data
Which of these are questions a business should ask when identifying its target market? Check all that apply.
How old are they?
How much money do they make?
How do they like to purchase their products and services?
Where do they live?
Which of these is NOT a type of data that can help businesses understand their target market?
Demographics
Psychographics
Geographic data
Geologic data
Which of these are ways to collect primary data? Check all that apply.
Census information
Government publications
Surveys
Interviews
Which of these is NOT a source of secondary data?
Census information
Government publications
Previous studies done
Focus groups
Which of these types of research/data produces results in numbers, percents, etc.?
Qualitative
Quantitative
Which of these types of research/data shows consumers' attitudes and beliefs about a product, service, etc.?
Quantitative
Qualitative
Which of the following should be looked at when examining competition?
Products offered and pricing
Strengths and weaknesses
Opportunities and threats
All of these should be looked at
What is cheaper and easier - gaining new customers or keeping old customers?
Gaining new
Keeping old
Which of the following are ways to keep customers' loyalty. Check all that apply.
Give exceptional service
No return policies
Ignore reviews
Use frequent buyer programs
What do we call "subgroups" in marketing?
Market segments
Demographics
Focus groups
True or false. Marking products at very low prices is always a good idea.
True
False
Government reports would be which kind of market research?
Field Research
Quantitative Research
Desk Research
Target research
Which one is field research?
Marketing website
Online survey
Government reports
School website
What is not an advantage of a questionnaire?
They are reliable
They are always up to date
They are accurate
They are published (normally for free)
Which ones are field research?
EPOS
Observations
Online surveys
Market research report
Why do businesses use market research?
To identify customer needs
To sell goods and services
To advertise
What is the first step for a new business?
To attract repeat purchases
To attract trial purchases
To attract advertising
What does desk research involve?
Gathering new data
Gathering existing data
Conducting surveys
What is information collected about opinions and views called?
Quantitative data
Qualitative data
Segmentation
How does accurate market research help a business?
By avoiding risk
By reducing risk
By eliminating risk
What does a market segment identify?
All products in the market
Competitors
Groups of people with similar buying habits
What can a market map be used to identify?
Gaps in the market
Competitors
Groups of people with similar buying habits
What is the name of an individual who is asked questions in a survey?
A supplier
A sample
A respondent
What are the total number of people selected to answer market research questions called?
A supplier
A sample
A respondent
Which of the following is an example of primary research?
Internet research
A focus group
Company reports
___________ is used when getting the information from the respondents involves too much time, travelling and money
interviews
convenience sampling
cluster sampling
observations
____________ uses respondents that are easy to reach in a study, e.g. students using classmates for a survey
focus groups
random sampling
snowballing
convenience sampling
_____________ involve forming small groups to get deeper insights into attitudes and behaviors of respondents
focus groups
population groups
socio-economic groups
random groups
____________ are a type of primary research that involves open questions between the interviewer & respondent
surveys
observations
interviews
quotas
____________ refers to marketing activities to discover opinions, preferences and beliefs of customers to anticipate needs and wants
Market analysis
Market research
Market observations
Market sampling
____________ are a method of primary research that involves watching customer behavior in different situations
Sampling
Surveys
Observations
Focus groups
_______________ is research that gathers new information first-hand for a specific purpose
Random sampling
Interviews
Primary research
Secondary research
___________ are caused by human mistakes in recording, processing or analysing data, or because of faulty information given by respondents
Biases
Observations
Non-sampling errors
Sampling errors
______________ involves gathering non-numerical answers and opinions from respondents
Quantitative market research
Qualitative market research
Snowballing research
Market analysis
_______________ is the most common sampling method involving a certain number of people from different market segments
Random sampling
Cluster sampling
Quota sampling
Convenience samplig
Market research is gathering, presenting and analyzing information
about customers
about marketing
about customers and marketing
about competitors
Market research helps to
increase risk of failure
decrease risk of failure
zero the risk of failure
Primary Research is about collecting
2nd hand data
old data
firsthand data
Primary research is
less time consuming
cheaper
costly & time consuming
Questionnaire is
a list of answers
a list of questions
a discussion with group of customers
A primary research is used to collect raw data from
competitors
producers
respondents
A focus group is a method of
primary market research
secondary market research
A sample is a
group of customers
a representation of total market
group of individuals
Which one of following is NOT a disadvantage of online survey
Costly
Time consuming
Quick feedback
A disadvantage of postal survey would be
Can reach a large audience
Resources are wasted
Quick feedback
Consumer panels help to gather
quick feedback
reach a larger audience
detailed information from customers
Which one of following is NOT an example of primary market research
Consumer panels
Online survey
Interviews
Government publications
