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Marketing Exam Practice 2

Total questions: 25

Worksheet time: 25mins

Name
Class
Date
1.

Which of the following is a way that local zoning laws affect businesses:

a)

Prohibit price discrimination

b)

Restrict placement of billboards

c)

Limit creation of monopolies

d)

Require labels on products

2.

Every channel of distribution begins with the __________ and ends with the user or consumer.

a)

intermediary

b)

producer

c)

retailer

d)

agent

3.

Which of the following is an example of a voluntary debtor-creditor relationship:

a)

Requiring specific information

b)

Receiving a monetary gift

c)

Obtaining a loan from a bank

d)

Owing punitive damages

4.

How does implementing an electronic data interchange (EDI) system benefit businesses?

a)

It allows trading communities to establish linear distribution strategies.

b)

It increases the use of artificial intelligence systems

c)

It duplicates the data entry process within the supply chain.

d)

It improves the speed and accuracy of information flow.

5.

Marsha got a great deal on a phone that she bought on the Internet. When she had a problem with it, she contacted the manufacturer and was told that the company would not honor the warranty because her phone had been sold by the manufacturer to a company in China. The manufacturer would not honor the warranty because Marsha's phone is an example of a product in the

a)

distribution channel

b)

product life cycle

c)

product mix

d)

gray market

6.

Which of the following is a true statement about channel-member relationships in the supply chain:

a)

Members can often reduce conflict by focusing on the common goal of customer satisfaction

b)

Because the producers are the channel leaders, they usually have more negotiating power.

c)

Technological advancements have made interaction among channel members unnecessary.

d)

To minimize horizontal conflict, most wholesalers in the supply chain charge slotting fees.

7.

. An important factor in effective verbal communication is

a)

reading from a script.

b)

developing mannerisms.

c)

having a pleasant voice.

d)

enunciating rapidly.

8.

When Jeremy extended his hand toward Hank as they were introduced, Hank said, "Hello, Jeremy." However, he ignored Jeremy's hand and kept his own hands in his pockets. What kind of nonverbal message was Hank sending?

a)

We have met before.

b)

I am glad to meet you.

c)

We have a lot in common.

d)

I don't want to know you.

9.

What type of communication style is usually most appropriate to use when evaluating employees?

a)

formal

b)

casual

c)

routine

d)

instructional

10.

Which of the following should you be sure to do when taking notes:

a)

Write in complete sentences.

b)

Use correct spelling and grammar.

c)

Write as legibly as possible.

d)

Try to write down everything the teacher says.

11.

Identify the type of appeal used in the following persuasive message: "This new book is written by Dr. Juliet Browne, who holds a doctorate from the Harvard School of Medicine and is the Chair of the World Health Organization."

a)

Shock value

b)

reason

c)

emotions

d)

credibility

12.

A characteristic of simple memorandums written by business employees is that they usually are intended to be read by a(n)

a)

internal audience.

b)

board of directors

c)

planning committee

d)

group of suppliers.

13.

A disadvantage of problem-solving in groups is that it

a)

hinders communication.

b)

decreases conformity.

c)

decreases risk-taking.

d)

takes more time.

14.

Businesses must keep in mind that word-of-mouth promotion can be

a)

bought

b)

avoided

c)

negative

d)

inconsequential

15.

When management establishes policies that help employees to deal with customers in the same way, under the same circumstances, the main purpose of these policies is the

a)

fair treatment of customers.

b)

reduction of expenses.

c)

satisfaction of customers' wants

d)

smooth operation of the business.

16.

Some natural resources are plentiful but are expensive and difficult to

a)

obtain

b)

use

c)

sell

d)

conserve

17.

When the demand for a product increases, a producer will normally increase the quantity of product supplied. In this situation, what will usually happen to the product's price?

a)

The price will increase.

b)

The price is not affected

c)

The price will decrease.

d)

The price will remain constant.

18.

The owner of a small retail store has decided to offer designer jeans for the back-to-school campaign. Which of the following business activities should be used to inform the potential customers about the new items for sale:

a)

Production

b)

Financial analysis

c)

Marketing

d)

Strategic management

19.

A car dealership purchases new cars from a Ford factory and then sells them to consumers. What type of business model is this?

a)

trader

b)

manufacturer

c)

distributor

d)

importer

20.

How does innovation support a business's long-term survival?

a)

By decreasing organizational conflict

b)

By making it impossible for employees to predict what's coming next

c)

By enabling a business to cut costs

d)

By giving a business a competitive edge

21.

The owner of Bonnie's Birds and Bugs realizes that she cannot completely protect her building from the possibility of fire. What would be the best means of dealing with this risk?

a)

Retain the risk

b)

Prevent the risk

c)

Avoid the risk

d)

Transfer the risk

22.

Union and management officials are meeting next week to determine the terms and conditions that will be provided to employees. This process is known as

a)

striking

b)

collective bargaining

c)

picketing

d)

corporate campaigning

23.

Randy used to work in a factory. However, after technological advances brought robots that could do the same job for less money, he was laid off. Randy is looking for a new job in a factory, but everything requires knowledge of computer programs, which he doesn't have. Randy is facing __________ unemployment.

a)

cyclical

b)

frictional

c)

structural

d)

seasonal

24.

What do individuals often identify when assessing their personal strengths and weaknesses?

a)

risks

b)

careers

c)

benefits

d)

interests

25.

The act of deliberately giving a wrong or false impression of something is considered to be

a)

poor communications

b)

dishonest

c)

tactless

d)

good business