WorksheetsThe PPC Pros
Total questions: 25
Worksheet time: 30mins
Which headline in the Google Ads should be primarily keyword based?
Headline one
Headline 2 and 3
Ask the customer success
What’s a headline?
How often should each client have new ads, added to their accounts?
On the client’s anniversary
At least once a month
Could be weekly
Could be every quarter
What would be the best approach if we want to test a new video strategy, how should we implement it?
Implement any ideas right away to help the client boost their ROI
Use an experiment
If we're going to request more budget from a client, what information do we need to also include with that request?
What the logic is to ask for additional budget and what’s your projection as result could be for that extra money?
If you think there's an issue with conversion tracking, what should you do first?
Do nothing, problem will eventually go away
Message bill ASAP on Slack to fix it
Use the tracking, checklist like the post launch checklist, tracking checklist, to see if you can identify the problem
If I'm working on a client account, where do I track my time for that for that activity?
Under the task I'm currently performing or working on
Time Doctor
There's too many tasks to track, I let Eddy know what's that I am doing
Tell me, how do you track your working hours (including at least 5 tasks)
If a client budget is underspending or finance account is underspending, what should we do in that instance?
Let the client know what's going on and do what we can to get the best performance from their account with the budget for spending
Do nothing, underspending saves money
Try to create new campaigns to spend the rest of the budget, that’s the budget for!
We can spend the budget next month and don't worry about it this month
What’s the problem with underspending?
How do you spell our new team member's name?
Luyo
Luyoacell
Lujoacell
Leite
Draw the team member that helps you whenever you are struggling with a task (:
If an account is overspending, what should be the process or how should it be handled?
→ Notify the senior
→ As long as performance is good, the budget is not as important
→ Notify the senior, adjust the budget as necessary and reach out to the client and let them know what's going on to determine the next best course of action
→ Lower the budget until someone else realizes
→ The client is ok with the spend and let it spend, that’s the budget for
How often should we check a new account during its first week?
There’s nothing to see yet
Once a week
At least 4 times per day
Everyday
Which of these resources are part of the ones we use, to create better ad copies?
Rockstar
Jasper
Flocksy
Slack
Who helps with landing pages?
Lu
All the team
Rockstar
When should I be available to the team?
It’s annoying, I am losing time so whenever I can
I am not always checking, It’s not priority
24/7
EST 10-6
How long should I take to respond emails/slack or any other work related communications?
I have tasks assigned so no need to respond, unless is Dustin
As soon as humanly possible, I am always checking my communication channels
If is urgent, then call
I am working, chatting keeps me from performing so 15-20min
Which day of the week is mandatory to update the client’s status?
Monday
Friday
Is it mandatory to update the client’s status in ClickUp?
Yes
No
If I did the updates, the "completion mark" is not actually needed
Client's status must be marked accordingly to what I am doing
What are the requirements to leave optimization notes?
What’s working?, what isn’t?, what are you doing about it?, what's next?, two sentence notes
Two sentence notes, and as many details as possible
Detailed information
Details, details, details!
Is it Robin's responsibility to understand how the accounts perform?
True
False
Pass
I want to create ads in an account, do I need to get approval beforehand?
False
True
I am the expert, I don't need permission
What do we use ConversionAssist for?
Call tracking
Landing pages
Image ads
Graphics
Laying pages
Lead notifications
