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WorksheetsPZ Salesforce CDP Quiz B
Total questions: 75
Worksheet time: 1hrs 15mins
Amazon S3 web services connector accommodates which retrieval cadence?
hourly
daily
weekly
monthly
every 15 minutes
Which connector helps you ingest user profiles and behavioral events from MC PZ in data cloud?
MC Data Source and Connector
Google Cloud Storage Connector
B2C Connector
MC PZ Connector
The MC PZ connector requires that you
Like the color blue
Create a starter bundle
Prefer dogs to cats
Starter data bundles allow you to to go from importing the data set to automatically introducing it to the data model layer
TRUE
FALSE
Within the Marketing Cloud Data Sources and Connector the behavioral and engagement oriented data sets retrieved refresh
hourly
daily
weekly
Within the Marketing Cloud Data Sources and Connector the profile data sets retrieved refresh
hourly
daily
weekly
monthly
Within the Marketing Cloud Data Connector, you can access custom data sets which can be imported once you've provisioned them in your instance. There are two options to export your data extension from Marketing Cloud are:
Full Refresh
New/ Updated Data
Cut and Paste
If your Marketing Cloud data extension is set to 'full refresh' of the data, this will be retrieved by Data Cloud
hourly
daily
weekly
monthly
If your Marketing Cloud data extension is set to 'new/ updated data only' of the data, this will be retrieved by Data Cloud
hourly
daily
weekly
monthly
Do the Marketing Cloud Data Extensions require an additional step to complete data modeling? Or is it done automatically?
automatically
unlike the data starter bundles, the extensions require additional work to model the data into the customer 360 model
Salesforce CRM data connector refreshes _____ but ______ there's also a full refresh of the data
hourly, weekly
daily, monthly
weekly, weekly
monthly, hourly
True or false: Data model objects have attributes that represent information related to the object.
TRUE
FALSE
True or false: The individual ID value helps link DMOs to other DMOs in Data Cloud.
TRUE
FALSE
What cardinality would you use to map the contact point email field to the individual ID field?
OneToOne
ManyToOne
OneToMany
ManyToMany
Which of these interactions might generate data that is linked to an Email Engagement data model object?
A user opens their phone
A user looks at a banner ad on a website
A user sends an SMS message
A user clicks a link emailed to them
True or false: The Engagement data model includes data model objects for multiple channels of communication.
TRUE
FALSE
True or false: You don’t need to know how often your data streams are updated.
TRUE
FALSE
Which process links data sources to data model objects?
Data linking
Data chaining
Data mapping
Data pathing
What do you do when datasets have fields that align to one DMO and another portion aligns to another DMO?
Denormalize the data
Transpose the single records to multiple records
Create formula fields
Use a subscriber key value
Which objects must be mapped to the Individual DMO to enable the unification and activation process to work? (choose all that apply)
Contact Point
Unified Individual
Customer Profile
Party Identification
Purchase Order
Data modeling occurs after which step when establishing the data model in the Data Cloud platform?
Activation
Identity Resolution
Ingestion
Segmentation
You have a short time to create a DMO and the requestor needs this Data Cloud data available for segmentation as soon as possible. Which type of data model object would you build?
Hybrd
Standard
Custom
You need to integrate new data sources with custom attributes that will be added to a standard data model object. Which type of data model objects would you build?
Hybrid
Standard
Custom
How is the Individual Object referenced in other DMOs within a data model?
Via Individual.Id Attribute
Via Party Identification Object
Via Contact Point Identifier
Via Party Attribute
Why should a cardinality setting of 1:M be set for objects such as Contact Point Phone, Email, or Party Identification?
Is the default field for all relationship definitions
Requires the same cardinality as the Individual object
Allows a relationship to multiple objects
Allows a relationship to multiple records
What is the purpose of Data Explorer? (choose all that apply)
To inspect initial values and validate formula fields for DSOs
To inspect calculated insights
To view over 250 records and 25 attributes
To enable validation of the configured mappings for DMOs
Select the two statements that are benefits or features of the standard data model.
If well-planned, it fuels harmonization by mapping the ingested data in alignment with the Master Data Management (MDM) system.
It includes default data mappings for various Salesforce cloud products.
It’s a canonical data model, because it prepares a list of objects, fields, metadata, and relationships to ensure consistency across applications and business processes.
Extensive customization of it is encouraged for segmentation, insights, and coverage gaps.
At which point in the data model configuration process can you add custom attributes?
Inventory Data
Inspect Field-Level Data
Configure Mapping
Configure Relationships
The purpose of the Inventory Data step is to create an inventory of ____ ingested into the Data Cloud.
Data objects
Data streams
Data source objects
Data lake objects
What are the two main objectives when inspecting field-level data?
Establish what data identifies individuals uniquely.
Transpose data so that duplicate emails are unique.
Identify the relationship between records and identify unique primary keys.
Create subscriber key values by using formula fields.
____ drives value across harmonization, unification, and activation
Extending the Data Model
Required Mappings
Data Category
_____ adds new custom attributes to extend the standard objects
Extending the Data Model
Required Mappings
Data Category
____ is inherited from the first data source mapped to it.
Data Category
Extending the Data Model
Required Mappings
Which two statements are true about configuring relationships?
Ensure all objects are tied back directly or indirectly to an entity that will be used in segmentation.
Setting cardinality value is optional if it isn’t an Individual object.
Use a graph to identify orphan objects when the relationships haven’t been configured yet.
Configure relationship mapping by clicking the add button from the Data Model tab.
Identify the activities possible on the Data Explorer. (choose 3)
Preview data.
Inspect multiple object types.
Display up to 50 records and 20 attributes.
Inspect only DSOs and DMOs.
Validate formula fields.
What is the unification process called?
Identity Resolution
Mapping
Ingestion
Modeling
Match Rules rules can make use of ________ and _________ attributes mapped to the data model.
unified individual and unified contact
standard and custom
unified and custom
unified individual and standard
Which of these fields directly impact matching during the unification process? Choose three.
Party Identification Id (PK)
Party Identification Type
Identification Name
Identification Number
For anonymous profiles to be counted correctly, set the value of the Is Anonymous field to ____.
3
2
1
4
What reconciliation rule is defined by default when selecting profile attributes in the Unified Individual?
Last updated
Source sequence
Most occurring
Oldest record
When ingesting data into Data Cloud you have the option to extend your data through a formula field, which category of formula functions include: EXTRACT (), FIND (), LEFT(), SUBSTITUTE ()?
Data Calculations
Type Conversions
Text Manipulation
Logical Expressions
When ingesting data into Data Cloud you have the option to extend your data through a formula field, which category of formula functions include: ABS (), MD%(), NUMBER (), PARSEDATE()?
Data Calculations
Type Conversions
Text Manipulation
Logical Expressions
When ingesting data into Data Cloud you have the option to extend your data through a formula field, which category of formula functions include: DATE(), DATEDIFF(), DAYPRECISION()?
Date Calculations
Type Conversions
Text Manipulation
Logical Expressions
When ingesting data into Data Cloud you have the option to extend your data through a formula field, which category of formula functions include: IF(), AND(), NOT()?
Data Calculations
Type Conversions
Text Manipulation
Logical Expressions
When do you use key qualifier fields to identify, target and analyze customer data accurately? (choose 4)
calculated insights
segmentation
query API
data ingestion: extend your data
identify resolution
What makes up a fully qualified key?
Source key + first name
Key qualifier + field formula
Source key + Key Qualifier
To ingest data from Amazon S3 into Data Cloud you'll need the following items:
access key
secret key
directory name
file name
all of the above
Which customer 360 data model provides information about trading relationships, such as customer and supplier information?
product data model
party data model
sales order data model
case data model
Which customer 360 data model provides information about on a product available for sale or service?
product data model
party data model
sales order model
case data model
Which customer 360 data model provides information about on future revenue or quantity for an opportunity, including product family, territory, and other information?
product data model
party data model
sales order data model
case data model
Which customer 360 data model provides information about on interactions with a specific party, such as an email message or telephone call?
product data model
party data model
engagement data model
case data model
Which customer 360 data model provides information about on any recorded issue, such as a mobile phone repair problem?
product data model
party data model
engagement data model
case data model
Which customer 360 data model provides information about on the complete set of experiences for a party when they interact with your company?
product data model
party data model
engagement data model
journey data model
Which customer 360 data model provides information , programs, or apps designed for an end user?
software application data model
party data model
engagement data model
journey data model
The Marketing Cloud Email Studio Bundle that is automatically mapped to the data model includes which standard data model objects (Choose 3)?
engagement data model
party data model
journey data model
product data model
Fields related to address, phone number, email or other contact points don't belong on the Individual object, instead there are specific reserved objects for these: ____ , ____ , and ____.
Contact Point Address
Contact Point Phone
Contact Point Email
Contact Point City
On the Contact Point Email Object there are 3 fields that are required to properly map within the data model
Individual ID
Contact Point Email ID
Party
Email Address
Data can be ingested from the Salesforce CRM connector in 3 ways, what are they?
Starter Data Bundles
Direct Object Ingestion
Data Kits
Email Address
Which do the standard data bundles consist of?
Sales Cloud Data
Web and Mobile Data
Loyalty Management Data
Service Cloud Data
Can you have multiple CRM connections configured to a single Data Cloud org?
Yes
No
The Sales Cloud Standard Data Bundle includes data streams for the following :
Case
Contact
Lead
Account
At the deployment step for data streams, is it possible to make any changes to the bundle configuration?
Yes
No
The Service Cloud Standard Data Bundle includes data streams for the following (choose 3):
Case
Contact
Lead
Account
The Loyalty Management Cloud Standard Data Bundle includes (but not limited to) data streams for the following :
Loyalty Tier
Member Benefit
Account
Transaction Journal
Voucher
At the deployment step, the dialog allows for a data stream name update, defaulting its value to:
<Individual ID>_<Salesforce Org Id>
<Party>_<Salesforce Org Id>
<Object Name>_<Salesforce Org Id>
<Object Name>_<Individual Id>
Salesforce CRM DataObject Ingestion automatically defaults to
hourly
daily
weekly
monthly
Salesforce CRM data stream is fully refreshed on a _____ basis
hourly
daily
weekly
monthly
Data Cloud has connectors for
Marketing Cloud Data Extensions, Salesforce CRM, Ingestion API
Marketing Cloud Email Studio, Mobile Connect, Mobile Push
Ingestion API & Cloud Storage Providers
Marketing Cloud Email Studio, Mobile Connect, Mobile Push, Marketing Cloud Data Extensions, Saloesforce CRM, Ingestion API, Interaction Studio & Cloud Storage Providers
What is a streaming data transfer?
reads one record in a source data lake object, reshapes the record data, and writes one or more records to a target data lake object. The source and target objects must be different objects
you can choose to generate more fields, these supplemental fields can be hard-coded or derived from other fields in the data stream.
assess your field-level data to establish how to transform and map the source data to the standard data model
What is true about formula fields?
reads one record in a source data lake object, reshapes the record data, and writes one or more records to a target data lake object. The source and target objects must be different objects
you can choose to generate more fields, these supplemental fields can be hard-coded or derived from other fields in the data stream.
assess your field-level data to establish how to transform and map the source data to the standard data model
The standard data model for Data Cloud is normalized, how would you do this?
reads one record in a source data lake object, reshapes the record data, and writes one or more records to a target data lake object. The source and target objects must be different objects
you can choose to generate more fields, these supplemental fields can be hard-coded or derived from other fields in the data stream.
assess your field-level data to establish how to transform and map the source data to the standard data model
The Customer 360 data model includes different ___, used to describe types of information in the data model. The information used to describe those data model objects are ____ (contained in fields in the Data Cloud app)
Data Model Objects (DMOs), Attributes
Data Model Objects (DMOs), Individual ID
Individual IDs, Data Model Object
Data Lake Objects, Data Model Objects
Data Cloud requires that all data models include ____
individual, party identification
individual, party identification, contact point email, contact point phone, and contact point address
contact point email, contact point phone, and contact point address
____ represents an instance of a person or an organization and can include contact information, how that role relates to your business and other pertinent information
Individual
Party
Contact Point Email
What reconciliation rule is defined by default when selecting profile attributes in the Unified Individual?
Last updated
Source sequence
Most occurring
Oldest record
