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Worksheets3.01 Pick the Mix
Total questions: 20
Worksheet time: 10mins
Marketers plan where they need to go and how to get there efficiently to
lay out their strategies
measure their success
agree upon a goal
achieve satisfying connections
For the strategy of conducting customer surveys, with tactics including contacting customers and tabulating survey results, which of the following
improving this year's sales training results by 7% over last year's results
improving this year's customer satisfaction by 7% over last year's ratings
improving this year's telemarketing skills by 7% over last year's skills
improving this year's proposal writing by 7% over last year's writing
Which of the following is a strategy for the goal of increasing this year's website sales by 9% over last year's sales:
Printing the web address on company business cards
Including the web address in advertising
Letting people know the web address
Putting the web address on company vehicles
Which of the following is a tactic for the strategy of training customer service staff to reach the goal of improving this year's customer service by 15% over last year's:
Scheduling customer service training dates
Improving the customer waiting area
Increasing customer benefits
Offering customers a payment plan
A goal can be evaluated to determine its
advantage
success
progress
benefit
Sawyer is a marketer who is planning his strategy. He most likely wants to choose a route that is
reasonable
straight
easy
efficient
Which of the following is an important characteristic of marketing tactics:
The tactics should support the marketing mix
The tactics should line up with marketing strategies
The tactics should focus on customers
The tactics should bring in enough money
A firm's strategy is important because it shows
how it goal will be reached
how its tactics will be organized
how its prices will be lowered
how is marketing mix will be blended
To select the best strategy available to them, marketers should consider
how to get their product into more customers' hands
how the marketing concept applies to their situation
resources needed to research and develop their product
when they want promotional messages delivered to customers
Franklin is a marketer who has selected what he thinks is the best strategy. What should he do next?
List the available resources
Set aside the needed funds
Determine the final deadline
Apply the marketing concept
Which of the following is the most likely obstacle for a marketer to encounter:
A social media campaign might succeed
Profits might increase
A competitor might create an inferior product
Government regulations might change
Which of the following is the best description of the marketing mix:
A combination of the four elements of marketing
An element of marketing that puts a product in the right place at the right time
A method of determining what a marketer wants to achieve
A strategy that serves as a guide
Which of the following questions might marketers ask when they are working on the product element of the marketing:
How much should the product cost?
Where should the product be sold?
What level of quality should be produced?
What media should be used to promote the product?
Which of the following things might a marketer do to achieve the company's pricing objective of raising the product's value in the customer's eyes:
Decide how to package the product
Lower the product's price
Ask a higher price for the product
Order more of the product
Balancing value and satisfaction for the customer is part of which element of marketing?
Promotion
Product
Price
Place
Diana is deciding how much of a product to order and which firms to involve in the process. She is working on the _____________________ element of the marketing mix.
promotion
price
product
place
To get a selected product in the right place at the right time, marketers often ask themselves which of the following questions:
Should we offer a warranty for our product?
How should we package our product?
Where should we make our product available?
What forms of payment should we accept?
Which element of marketing refers to the various types of communication that marketers use to inform, persuade, or remind customers of their products?
Promotion
Price
Place
Product
If a marketer changes one marketing mix element, they should expect that the ___________________ will also change.
strategy
goal
product quality
other elements
Before customizing the marketing mix, marketers should
select the strategy.
choose the vendors.
decide the price.
pick the product.
