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WorksheetsBUS 360 Chapter 4 quiz
Total questions: 27
Worksheet time: 14mins
Recognizing marketing’s greater purpose is one of the overriding principles of
the triple bottom line.
corporate social responsibility
marketing ethics
business ethics
conscious marketing
________Blank is concerned with distinguishing between right and wrong actions and decisions that arise in a business setting,
business ethics
corporate scandal
social responsibility
ethical framework
moral missteps
Mattel decided to recall millions of Chinese-made toys due to lead paint and small magnets that could harm children. For Mattel, this was an issue related to
ethics
the triple bottom line
sustainability
segmentation
marketing analytics
Economic, social, and environmental performance refer to the
triple threat
triple bottom line
triple performance factors
triple stakeholders
triple shareholders
Employees at Southwest Airlines donate volunteer hours to Ronald McDonald Houses throughout the United States. This is an example of a(n) ________Blank program.
CSR
ethical marketing
conscious marketing
CRM
sales
Although there are many and varied definitions of corporate social responsibility (CSR), firms generally acknowledge that, in addition to economic and legal duties, they have responsibilities to
their partners
their competitors
strategic planning
society
political donors
What is the best example of corporate social responsibility affecting the marketplace?
A company ensures a safe working environment for its employees
An industry leader adopts environmentally friendly production practices and other companies in the industry follow suit.
A company respects the privacy of the customers who shop at its online store.
A firm spends time and energy engaged in activities that will improve the overall community.
A firm focuses its efforts on developing outreach programs aimed at its employees’ families.
Of all the stakeholders, a company’s most basic responsibility is to
its customers
its employees
the marketplace
society
the environment
Firms that act responsibly by looking for safer and more environmentally-friendly alternatives to their products, are mostly attending to which stakeholder group?
their suppliers
their employees
the marketplace
society
the environment
When a firm decides what level of commitment to its ethical policies and standards it is willing to declare publicly and how the firm intends to balance the needs of its various stakeholders, it is in which phase of the strategic marketing planning process?
prototype
preplanning
planning
implenentation
control
Patagonia’s mission statement, “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis,” was most likely created during which phase of the strategic marketing planning process?
prototype
preplanning
planning
implementation
control
During which phase of the strategic marketing planning process are managers evaluated on their actions from a conscious marketing perspective?
planning
evaluation
Implementation
control
monitoring
To ensure that conscious marketing is infused into all levels of the firm, it can be integrated into
each stage of the marketing plan.
the control phase of the marketing plan.
the implementation phase of the marketing plan.
the planning phase of the marketing plan.
the brainstorming phase of the marketing plan.
Pat feels pressure to increase sales, so she decides to intentionally mark up the price on a new shipment of leggings. Even though she is deceiving the customer, Pat justifies her decision by believing management will be pleased with the increase in revenue. However, her decision may have serious consequences for the company in the long term. What is the best way to avoid the consequences that can result from such behavior?
Make each employee take an “ethical behavior test” before being hired.
Ensure management does not burden employees with unrealistic sales goals.
Make sure the short-term goals of each employee are aligned with the long-term goals of the firm.
Have a disclaimer at the store entrance that lets customers know that “prices are subject to change.”
Have a company policy that rewards employees for bringing unethical behavior to management’s attention.
A firm makes generous donations to charities, but its employees are always being scrutinized for engaging in questionable sales practices. This firm would be considered
ethical but socially irresponsible.
ethical and socially responsible.
unethical but socially responsible.
unethical and socially irresponsible.
neither ethical nor socially responsible.
Which viewpoint is most desirable?
Firms that engage in ethical practices are always socially responsible
Corporate leaders should exemplify ethical behavior through an ethically-based corporate culture.
Socially responsible firms automatically engage in ethical practices.
Firms consider ethics and social responsibility to be unrelated concepts.
Firms are not socially responsible because consumers will not pay more for it.
According to recent research, the majority of Americans
do not consider whether a company is ethical and socially responsible when buying products.
are not willing to pay more just because a company proves it is ethical.
will refuse to buy products from companies that are opposed to issues important to them.
prefer that companies care about the same social issues they do, but it doesn’t affect their purchase decisions.
consider the costs associated with social responsibility.
When firms apply an ethical framework for making decisions in a questionable situation, the first step is to
take evasive action
identify issues
gather information and identify stakeholders
brainstorm alternatives
choose a course of action
A manager at a marketing research firm is trying to determine if the firm acted ethically when it conducted its latest study. In doing so, the manager is evaluating whether or not the research respondents were told the real purpose of the study before proceeding. Which step of the ethical decision-making framework is the manager participating in?
taking evasive action
identifying issues
gathering information and identify stakeholders
brainstorming alternatives
choosing a course of action
In using the ethical decision-making framework, a firm should consider the impact of its actions on its employees, suppliers, and customers—otherwise known as the firm’s
stockholders
stakeholders
franchisers
corporate partners
shareholders
After a firm has carefully considered all relevant alternatives to address an ethically difficult situation, the next step would be to ________Blank to bring about the best solution.
take evasive action
identify issues
gather information and identify stakeholders
brainstorm alternatives
choose a course of action
As a marketing executive, Suri wants to ensure that she has applied all relevant decision-making criteria to ensure she has come to a decision that respects the rights and dignity of all stakeholders. What tool would Suri use to do this?
a dimensional evaluator
the standards of human rights
the hierarchy of effects model
a stakeholder evaluative model
an ethical decision-making metric
After weighing various alternatives and choosing the most appropriate action to take, what action should be taken if the marketer is not confident about that decision?
Persuade executives that it is the only solution.
Develop a plan to placate stakeholders.
Go forward with that alternative in spite of the concerns.
Reexamine other alternatives.
do nothing
With regard to the ethical decision-making metric, which question best represents the transparency test?
Would I want the person I admire most to see me doing this?
Would I want to see the action I am about to take on the front page of the local paper?
Could I give a clear explanation for the action I’m contemplating that would satisfy a fair and moral judge?
Would I like to be on the receiving end of this action?
Would the person I admire most engage in this activity?
In which step of the ethical decision-making framework might a company decide to halt its marketing research project?
identify issues
gather information and identify stakeholders
maximize profits
brainstorm and evaluate alternatives
consult with stakeholders
What is the objective of the last step in the ethical decision-making framework?
to brainstorm any alternative courses of action
to weigh the various alternatives and choose a course of action
to identify the issue
to gather facts that are important to the ethical issue
to determine ways to maximize profit for the company
The ethical decision-making framework
allows one to gauge their own ethical response.
gives one alternatives if chosen response is deemed unethical.
examines the ethical behavior of all stakeholders.
provides a means to check the legality of a decision.
justifies questionable ethics in decisions.
