WorksheetsMarketing TSA End of Program prep
Total questions: 54
Worksheet time: 30mins
Which of the following questions might marketers ask when they are working on the product element of marketing?
How much should the product cost?
What level of quality should be produced?
Where should the product be sold?
What media should be used to promote the product?
Balancing value and satisfaction for the customer is part of which element of marketing?
Promotion
Product
Price
Place
Which of the following is not an example of a product?
iPhone X
Target
Sony PlayStation
Pencil
The 4 P's of marketing include product, price, place, and what?
prime location
progressive marketing
promotion
production
What does SWOT stand for?
Strengths, weaknesses, options, threats
Strengths, weaknesses, opportunities, and threats
Strengths, weaknesses, options, and tricks
Strengths, weaknesses, opportunities, and tricks
Which of the following does a marketing plan NOT do?
Direct a company’s activities for a specific period of time
Explain how to start a business
Communicate the goals, objectives, and strategies of a company’s management team
Detail analysis and research efforts
What is the information about the size and location of a market?
market intelligence
media research
Product mix
Product width
What is a group of closely related products manufactured or sold by a business?
Product item
Product line
Product mix
Product groups
Which choice is an example of an open-ended question?
How would you change this test?
Do you like chocolate?
When you have a choice of entrees for dinner, which do you prefer?
On a scale of 1 to 3 how would you rate your breakfast this morning?
What is reliability in marketing research
The same thing as validity
When a research technique produces identical results in repeated trials
When questions measured what needed to be measured
When all the survey questions are answered
The first step in the marketing research process is?
Obtaining data
Applying the results
Recommending solutions
Defining the problem
An advantage of using secondary data is?
The existing data may not be suitable for the problem under study
The data may be inaccurate
The data is not obtained specifically for the issue
The data can be obtained easily
A __________ is a combination of different types of promotion used to sell a product.
Promotional Mix
Sales Promotion
Public Relations
Personal Selling
__________ differs from advertising as a promotional tool because it is not paid for by the business.
Advertising
Sales Promotion
Personal Selling
Public Relations
Any activity designed to create goodwill toward a company is called __________.
Promotional Mix
Public Relations
Sales Promotion
Personal Selling
What is a phrase or symbol that identifies and promotes a company or a division of a particular corporation?
Trade name
Product name
Group identification
Trade character
What is a specific type of brand mark, one with human form or characteristics?
Full symbol
Product name
Group identification
Trade character
What are the efforts a business makes to identify, place, and sell its products in the marketplace?
Product positioning
Product item
Product mix
Product source
What is positioning products to compete directly with the products of other companies?
Relation to the competition
Relation to price and quality
Relation to features and benefits
Relation to products in a line
What is a name, term, design, symbol or combination of these elements that identifies a product or company?
Brand
Display
Copyright
Quota
What is the physical container or wrapping for a product?
Baggage
Label
Package
Quota
What is a group of closely related products manufactured or sold by a business?
Branding line
Product line
Copy right product
Company items
What is a specific type of brand mark, one with human form or characteristics?
Trade character
Brand character
Package brand
Individual brand
Which example best characterizes fixed expenses?
rent
food
commissions
wages
Which one of the following best illustrates a Need?
cell phone
air
I-pod
sweater
Who is a tenant?
a person who rents and occupies land
a person who travels frequently
a person who owns a house
a person who cleans apartments
If you do not make _____ times the rent each month, you will need a co-signer.
2
4
3
2.5
What is the most common distribution channel for stationery supplies?
Manufacturer to retailer to customer
Manufacturer to consumer
Agent represents manufacturer to wholesaler to retailer to consumer
Manufacturer to wholesaler to retailer to consumer
What is a rack jobber?
Wholesalers that manage inventory by counting stock and filling it when needed
Wholesalers that own the inventory and resell it to wholesalers
Retailers that buy large quantities of inventory for resell
Retailers that sublet their warehouse to larger companies
The approach will happen in the customer’s place of business in this kind of selling?
Business to business
Observational
Pre-approach
Service approach
What is the second step in business to business selling?
Overcome objections
Determine customer needs
Present the product
Approach customer
What is NOT a disadvantage of online shopping?
unknown companies
wait for product
credit card fraud
can buy limited number of items
COD is the abbreviation for __________. (5.5)
Cash on delivery
Credit on delivery
Cash on date
Credit over delivered
If a telemarketing company has 100,240 names in its database and 27% of them just registered with the national Do Not Call Registry, how many active customers will the sales staff be able to call? (5.4)
73,175
85,078
74,275
65,175
An unsolicited call made by phone or in person is a __________. (5.4)
cold call
consumer call
customer call
client call
How is a debit card different from a credit card? (5.5)
A debit card charge comes directly out of the customer's bank account at the time of purchase, whereas, a credit card the customer pays in the future
There is no difference
A credit card charge comes directly out of the customer's bank account at the time of purchase, whereas, a debit card the customer pays in the future
Credit cards can’t be used in retail stores
Consultative Selling is? (5.3)
Providing solutions to customer’s problems by finding products that meet their needs
Calling from a database to solicit sales
Figuring out what the need of the customer is by having a face to face conversation
Automatically order new stock
Needing little information about what to buy is? (3.4)
Which factor is NOT important to keeping customers? (5.1)
Customer Service
Product Awareness
Product Placement
Flexibility
Which is NOT an activity that could be done after the sale? (5.1)
Communication
Customer Incentives
Reliability
Service approach
Product Presentation is? (5.1)
Closing the sale
Observing the customer to see what they are looking at
Educating customer on features and benefits of the product/service
Greeting the customer
When presenting a product to a customer, a salesperson should?
Use jargon
Use technical vocabulary
Talk down to the customer
Use simple, easy to understand language
The salesperson makes a comment or asks a question about a product in which the customer shows interest is an example of which selling approach?
Service approach
Greeting approach
Merchandise approach
Alternative approach
Asking, "How may I help you?" is a method in which selling approach?
Is not a method in any approach
Merchandise approach
Greeting approach
Service approach
Product features include:
The basic attributes of the product
The physical attributes of the product
Both A and B
Only A
Observing facial expressions is an example of?
Written communication
Verbal communication
Nonverbal communication
Virtual communication
What are the 3 methods of determining customer needs?
Approach, Questioning, Open-ended questions
Verbal, Consultative, Open-ended questions
Verbal communication, Nonverbal communication, Written communication
Observing, Listening, Questioning
Suggestion selling:
Hurts a firm because of increased sales-related expenses
Means loading customers down with unwanted goods and services
Help can make the original purchase more enjoyable
Should only be attempted when salespeople have time
A rule of suggestion selling is:
Calling and confirming a special delivery rate
Call the customer and see how they like their product
Sending the customer a thank-you note
Show the item you are suggesting and make the suggestion positive
You should close the sale:
At the same point in each sales presentation
After a customer says, "I'll take it."
Only after you have finished presenting all of your product’s selling points
When your customer is ready to buy
Beliefs that guide the way an individual lives are called _______.
service
judgments
values
thoughts
Consumer behavior is the study of why, when, how, and where people obtain or use _______.
businesses
products
stores
managers
A product can be either a good or a (a) .
Marketing is the process of developing, promoting, and distributing products to satisfy _______ needs and wants.
businesses
customers
stores
managers
