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Worksheets120 questions of E-commerce
Total questions: 115
Worksheet time: 58mins
What is the first step in creating an online business strategy?
Identifying business goals
Understanding what the competition is doing
Knowing the market
Aligning goals to the strategy
What is the purpose of the 'See, Think, Do, Care' framework?
To help determine a marketing strategy
To help a business understand the customer journey online
To help a business reach a global audience
To give insight into specific customer groups
Once you've worked out your Unique Selling Proposition (USP), how would you use it in a long-term online strategy?
Incorporate it within marketing materials across all channels to help raise customer awareness
Create an email campaign letting your customers know why you are unique
Film a video explaining your unique selling point and send it to employees
Create a press release and distribute it through your channels
Why is optimizing customer touchpoints online beneficial for businesses?
It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
It gives businesses the opportunity to save money on online advertising
It provides customers with value every time they come into contact with a brand, helping build trust
It gives businesses an opportunity to collect more data from potential customers
What type of information can KPIs provide?
Audience segmentation
Long-term projections
Financial viability
Board decisions
What should be the first step of a structured SEO plan?
Identifying your ad budget
Buying an analytics software
Setting up your presence on social media sites
Keyword research
Which of the following would be an ideal goal for an SEO plan?
Increasing social media likes and followers
Increasing how many relevant people visit your website
Showing your website to as many people as possible
Being in first place in SERP for any keyword
Fill in the blank: Short strings of specific keywords with low search volume are called ______.
Long-hair keywords
Long-tail keywords
High-relevance keywords
Top-tail keywords
Which of the following factors should you consider when optimizing your website for search engines?
Color scheme
Recycled content
Inspiring business name
Site popularity
When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?
Social media following
Bid value
Domain authority
Average number of visitors to the company's website
Which of the following is a good way to get other websites to link to your site?
Keep linking to them until they link to you
Send them emails until they link to you
Building relationships with similar sites
Use as many relevant keywords on the page you'd like them to link to
When expanding a business internationally, which of the following is most important to provide on your website?
Products and delivery details in the correct currency
Time and dates written in the local format
Exchange rate information
Free giveaways for local customers
Why are search engines a great place for a business to be found?
People pay to use search engines, so there is a wealthy customer based there
People who search are actively looking for information, products, or services
Search engines are a big trend these days
Search engines guarantee new customers
What technology do search engines use to 'crawl' websites?
Androids
Interns
Automations
Bots
Which of the following can help a search engine understand what your page is about?
The date it was published
The number of images used
The total number of words
The title tag
Fill in the blank: Spending money on search advertising influences how your website appears in ____________.
Organic search results
The search results page
Business directories
Display advertising networks
Which of these is an important factor in the paid search auction system?
How famous your brand name is
How cool your logo is
How long your business has been around
How relevant your ads are
Which of these can Google Search Console do?
It helps you increase your social media following
It helps you optimize your Google My Business listing
It helps you understand which keywords people are searching for on Google
It helps you run A/B tests on your home page
The increased use of the Internet presents a lot of potential for which types of businesses?
All businesses
Small business owners
International businesses
Local businesses
Which of the following is the easiest way for visitors to learn about a business while visiting a website?
Getting free 'taster' of one of your products
Listening to an audio file that auto plays whenever someone visits your site
Browsing your product pages and reviewing the Frequently Asked Questions page
Reading the terms and conditions for your products on your site
What is a key benefit of having an online presence for a business?
The ability to sell products directly to customers through social media
Being visible when people search for a business like yours
Sending user emails to update them on new products
Being able to offer new customers promotional discounts
Taking a business online can involve many different steps. When starting out, which activity could be part of this process?
Sending flyers with your web address to customers
Creating a business listing in online local directories
Increasing print and billboard advertising
Building a team of digital advertising experts
Which tool helps you measure the success of your website?
Keyword Planner
Ad Gallery
Ad Preview Tool
Analytics
Which of the following statements is true when it comes to taking a business online?
Stick to what you are doing and don't make changes
The same content works across online and offline platforms
Use analytics to make informed decisions
Use analytics to track your customers across the Internet
Which term best describes the business activity that occurs when website visitors buy products or services from you online?
E-commerce
Display advertising
Search engine marketing
Pay per click
Which of the following statements is true when marketing your business online?
You need a website to show up in search results
You'll reach a similar client base to the one you have in the real world
You'll be seen by the same volume of customers whether you use search advertising or not
Social media is a great way to engage your audience
What is a web server?
The customer service representative you can call when you have questions about your website
The answer you get when you search a term on the web
A computer connected to the Internet with software that allows it to host all the components of your website
The device that determines the speed of your mobile connection
Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.
Hyperlink
Return link
Menu bar
Breadcrumb
Which of the following is something you'll probably want to exclude from your website?
Prices
A lot of deep scientific information and detailed statistics
Special offers
Certifications to show you're qualified to provide a service
Which of the following is an example of a 'call to action' on a website?
A list of phone numbers customers can use to get in contact with you
A 'Get directions to our store' button which when clicked, redirects to a map displaying directions to the store based on the customer's current address
An icon button that takes the customer to your social media accounts
A hotline phone number that helps users complete their purchase
Which of the following statements is true when it comes to developing a web presence for a business?
Customers can learn about a business by downloading a mobile app, but they can't place an order using an app
Building a new website requires a large budget
Mobile apps enable your customers to purchase your products without being on your website
All businesses must have a website to sell products
What should you consider when developing your website content?
What your customers are looking for
Your latest promotions and discounts
Your brand values
Whether the content will go viral or not
Which of the following page titles would be most suitable for a website page describing a store's return policy?
How to Send Stuff Back
[Company's Name] Return Policy
Return Policy
Company Policies
Search engine marketing can also be called what?
Pay-per-click advertising
Organic advertising
Search box marketing
One-click advertising
In an SEM auction, your Quality Score is based on which aspect of your ad?
Bid
Relevance
Wit
Length
What should your search ad have in order to promote more clicks?
A call to action
A catchy headline
A close-up photo
A social media link
Fill in the blank: It's possible to determine how well a/an __________ will perform without bidding on it.
Auction
Website
Keyword
Advert
Which of the following is a benefit of using relevant ads and landing pages?
Increased cost for ad placements
Higher ad positions on the search results page
Higher cost per clicks on your ads
Ads that will ensure more purchases
What can conversion tracking in search help you measure?
How many transactions are competed on your site overall
How many people click on your SEM ad and end up browsing your site
How many people visiting your site from a search ad end up completing a purchase
How many customers your ad has converted into brand ambassadors
When it comes to search ads, which description best describes 'negative keywords'?
Keywords with no association to your site
Keywords with poor search volume
Keywords that are excluded from a campaign
Keywords that are typed incorrectly
Fill in the blank: If you use _________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.
Exact Match
Random Match
Direct Match
Close Match
How can you improve a business's visibility to people located near you geographically?
Translate your website into at least two more languages
Offer free phone support during your business hours
Ensure you have good analytics on your website
Make sure your phone number, address, and business hours are easy to find
Which of the following is an example of a local search?
"bike shop near me"
"bike shop in UK"
"local bicycle shop"
"bike shops"
Which of the following is a benefit of registering your business in online local listings?
Discounted pricing on your search advertising campaigns
Increased likelihood of being discovered through search engines
More mentions on social media platforms
Guaranteed sales to local customers
Which three pieces of information are essential to include first in your local directory listing?
Business address, website, telephone numbers
Business name, business address, telephone numbers
Website, telephone numbers, email address
Business name, email address, website
When looking to attract a local audience, why is it important to optimize your website and content for mobile users?
Because local users tend to use their mobile devices when they're out of the house
Because mobile will replace desktop computers
Because all online users browse on mobile devices these days
Because marketing for mobile is more cost effective
Which of the following can help you gain visibility in search engines?
Adding relevant content that highlights the location of your business
Including your address on your Twitter account
Optimizing your site for desktop devices only
Adding a list of shops local to you on your website
Which of the following factors help search engines determine if your business is local?
Location details on the website, quality content, and how mobile friendly the website is
Location details on the website, list of shops local to you, and a contact form
Quality content, list of local suppliers, and location details
Location GPS tags on photos, quality content, and how mobile friendly the website is
Fill in the blank: Businesses should focus on social media platforms with _________.
The biggest reputation
The most expected engagement
A relevant audience
The most users
Which details should you look into to include on a business profile page on social media?
Details about the CEO
Link to a local listing site you're on
Description of the business
Cost of products and services
Which of the following can businesses achieve by using social media?
Attract new audiences
Build a good reputation with customers
Meet sales goals
Increase traffic to their website
Which of the following is an example of a social media goal?
Acquire genuine reviews on products
Drive more traffic to your store
Develop one-way communication with customers
Mimic your competition's approach
A robust social media plan includes which of the following?
A list of content that mimics competitor content
All of your online business goals
A long-term schedule identifying when to post content
A list of friends who can post on the accounts
What can social media analytics tools help you measure when assessing campaign results?
Whether the campaign was more successful than your competitors
Whether the visitors likes the social campaigns or not
Whether a visitor called the store after seeing a social post
Whether the visitor clicked on a paid ad or organic listing
Which of the following is a pitfall when using social media for business?
2-way conversation with customers
Not being present on every social media platform
Not having the resources to respond to comments and questions in a timely manner
Spending too much time reviewing social media analytics
What is the best way to put your social content in front of people who don't already follow you?
Increase your email marketing campaigns
Ask people to share your content to their networks
Use paid promotion to reach new audiences
Put links to your social on your website
When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?
Redesign your website color scheme
Optimize your site
Create a mobile app
Shorten your website content
What does responsive design mean?
Your visitors can manually adjust the size of your website
Your website will adapt to suit whichever device it is being viewed on
Your customers can provide feedback on the design of your site
Your website will respond to clicks faster
When it comes to optimizing your website's SEO for mobile users, which of the following is a crucial factor to keep in mind?
Short content and fewer images
Performance and usability
Usability and short content
Less video content
What can a business use to send messages to users who have already downloaded their app?
Text messages
Pull notifications
Push notifications
Email notifications
When considering how mobile users will search for your business, which types of keywords should you focus on?
Long tail keywords
Shorter keywords and phrases
Longer keywords and phrases
Exact match keywords
Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?
The business has a mobile app instead of a website
The site includes business phone numbers
The site works on different mobile devices
The site does not include any videos so it loads quickly
Which of the following can be used to target an audience when using some social media ads?
People's names
People's addresses
People's pet names
People's relationship status
When making video content for your display ads, what is the most important to ensure?
Videos are entertaining, long, and include a CTA
Videos are relevant, short, and include a CTA
Videos are relevant, long, and include a URL
Videos are short, informative, and include a phone number
Which of the following is an accurate definition of what a content marketing campaign involves?
Creating and posting content ad-hoc when you have the time
The creation of time-sensitive content that can be published through various channels
Regularly emailing customers with news about a business's products or services
The creation and promotion of online materials with the goal of increasing interest in a product or service
What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with the goal of identifying a group most interested in your product/service.'
Marketing channels
Demographics
Audience segmentation
Group dynamics
Fill in the blank: When describing the purpose of content, what is missing? 'To entertain, to inspire, to _______, and to convince.'
Humor
Please
Surprise
Educate
Which of the following best describes why approaches to writing need to be adapted for online content?
Online readers have a reduced attention span, due to being flooded with information
Certain blogging platforms have a limit on the words count you can publish
Online readers only like to engage with long-form pieces of content
Online audiences are typically younger, so the language used needs to reflect this
What are 'highlighting key dates' and 'considering multiple channels' best practices of?
Creating a content calendar
Designing illustrations to support content
Segmenting your audience
Identifying social media influencers
Which of the following metrics could help you understand which blog post is resonating the most with your audience?
Session duration
Page views
Referral traffic
Unique page views
Which of the following will you need to start an email marketing program?
A collection of email templates
A 'Contact Us' form
A way to collect people's email addresses
A set budget
Which of the following is a common feature of email marketing platforms?
Personalized, custom templates
A free list of email addresses you can target
A feature allowing users to unsubscribe from your emails
Automation of your search ad campaigns
Which of these is a good practice to keep in mind when sending emails to your contacts?
Run an A/B test on your subject line to determine which one works best
Send the same generic and simple message to your entire contact database
Include enough content in the email so there is no need for them to click away to read further elsewhere
Only include a call to action on the landing page you're linking to in the email
If the open rate of your emails seems low, which of the following could help you fix that?
Redesign your website
Change the color of the buttons inside your email
Send your emails to more contacts
Adjust the subject line of your email
Which of the following statements is true when it comes to running email campaigns for a business?
There's no need to use sponsored ads with your email marketing
There's no need for analytics when it comes to email marketing
You need to include personal contact details
You can use any imagery, despite copyright
If you own a film blog, which type of customer can you expect to reach with display advertising?
People who use ad-blockers and are interested in your subject
People who haven't read your blog but are interested in your subject
Only people who have read your blog previously
Only people interested in films and movies
Fill in the blank: The ads on search engines are usually made up of ___________.
Audio
Video
Text
Images
When using search engine marketing, where can your ads appear?
Only on search engines
Only on websites
On search engines and websites
On websites and social media
When setting up display advertising campaigns, who can you target?
People with specific names
People who speak different languages
People who already own specific products
People with a specific address
In what way can display advertising be effective?
It guarantees more visitors to your site
It guarantees increased sales
It drives traffic to your website
It improves your ranking in search engines
Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?
The number of sales you make from the ad
The cost of each ad you publish
The cost of creating the ad
A prediction of sales you can make from your ad
Which of the following is true when purchasing ad placements on an advertising network?
You always need to contact the owner of the website to buy ads on their page
The network provides data on the click-through-rate
The network provides names of the people who click your ad
The network will continue to show your ad for 7 days once your budget has expired
If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product?
Retargeting with a display ad encouraging newsletter sign-up
Redesigning your website
Creating a Facebook page for your business
Retargeting with a display ad that has a discount coupon
What is the first step of display retargeting?
Sourcing keywords
Defining your audience
Writing content
Setting a call to action
When incorporating videos into a digital strategy, which of the following tactics provides value to customers?
Setting up live streams of the business's physical shop on their website
Publishing a how-to video on their website
Producing sale campaign videos
Sharing personal vlogs
What can using video as part of your online presence help you create?
Content that will go viral
A channel to engage with customers
A variety of different brand perceptions
An online following and fanbase
Fill in the blank: As a small business, creating videos to showcase your business or product requires only ________.
An agency, professional crew and equipment
Creativity, lots of experience and a large budget
Creativity, planning and any budget
Creativity, planning and high-quality equipment
Using videos in email marketing and social media is an effective way to do what?
Increase word of mouth referrals
Engage and grow your audience
Guarantee sales of your product or service
Lower the cost of developing content
How can you take advantage of video for your product/services without actually making a video?
This isn't possible
Advertise on other people's videos
Use images with a call to action instead
Share other people's videos
When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?
Consider removing the video from the platform
Consider re-shooting your video based on comments
Consider updating your preview images, video titles, or descriptions
Consider asking people to watch the whole video in the description
Fill in the blank: Website analytics can tell you ________.
What time of day your website gets the most traffic
How many mentions or likes you get on social media
How well your competitor's ad campaigns are doing
The email addresses of visitors to your landing pages
Analytics can give you immediate valuable information about which type of customers
Previous and current customers
Current and future customers
Previous and future customers
Offline and online customers
If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?
How long people spend on your 'How To Find Us' page
Which day of the week is most popular for bookings
Whether your funny Tweet goes viral
How many people visiting your site book a room with you
Most web analytics can tell you what information about the user?
Their contact details, their behavior and their operating system
Their location, type of device they're using and pages visited
Their location, type of device they're using and contact details
Their interests, when they delete their browser cookies and their location
Fill in the blank: If an ad is not performing well, one effective tactic is to _________.
Try a different search engine
Tweak an ad's copy and analyze the results
Hire a professional agency
Delete an ad and try again
Which section of Google Analytics can tell you whether visitors have found your website via social media?
Site search
Acquisition
Behavior
Search Console
Which type of data relates to a metrics that can be represented with a number?
Quantitative
Qualitative
Holistic
Customer
What makes the data cycle useful?
It helps yo make the most of the data collected from marketing activities
It helps you evaluate your competition
It provides information about what users like about your website
It presents collected data in a visually appealing way
Fill in the blank: Actionable insights can be described as explaining the ________ of an online marketing campaign.
'Why'
'How'
'When'
'Who'
Which of the following is a benefit of using spreadsheets?
Vast quantities of data can be stored, sorted, and analyzed quickly
Data can only be accessed when all users are online
Valuable customer and market insights can be delivered quickly
Spreadsheets are the only way to collect data and extrapolate results
If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?
Bar chart
Pie chart
Table
Heat map
What would be beneficial to include on a product description page?
Previous versions of the product
Links to other suppliers
Reviews of the product
Price comparisons
Which of the following is an advantage of e-commerce?
More relaxed checkout procedure
Low operational costs
Minimal interaction required with the customer
Segmentation of audiences
To an owner or administrator, what is a functional benefit of having an online store?
It collects the addresses of your online store visitors
It provides a backend system with order management
It provides a quicker checkout process than a physical store
It allows you to feature more sales and discounts than a physical store
What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?
Second-party payment processing
Third-party payment processing
External payment processing
Internal payment processing
Which of the following is a sign that customers are having trouble using a particular device to make purchases?
Analytics shoes you have a lot of mobile visitors, but very few purchases through mobile
A specific product is not selling much compared to your other products
You get a lot of questions about your return policy
People are having trouble using a promo code for a current sale
What is an example of product merchandising?
Running an ad for your products
Adding a way for customers to filter your products
Displaying very specific, featured products on your home page
Cross-selling products in the checkout process
Which of the following statements is true when describing how retargeting ads work?
Retargeting ads are visible to people who haven't been on your website yet
Once a user visits your site, the code drops an anonymous browser cookie
Once your customer purchases, you can not turn off the retargeting ad
Retargeting will always drive customers to your site
What is the best way to translate the content on your website for a new market?
Google translate
Native speakers
Translation software
Language guide
Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?
Translation software
Keyword planning tools
Interviews with people from that country
A range of search ads in different countries
When adapting your website for customers who speak a different language, what should you do?
Have a 'translate' button that pulls a translation from an external provider
Translate your content with consideration to particular words and phrases
Translate your content directly, word for word
Localize the name of the business owners
Which of the following is primarily meant to target new customers online?
Email marketing
Print advertising
Retargeting advertising
Search advertising
What should a business do first, when considering going into a new market?
Hire an agency to translate its website into the local language
Open a new office in the capital city
Determine its ability to deliver products and review all tax and legal information
Invest in major ad campaigns to raise brand awareness
When selling to people in different countries, what payment form should you consider using if you aren't already?
Debit cards
Credit cards
PayPal or Worldpay
Bank transfers
Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?
What times of the day international shoppers are online
The legal and tax considerations in that market
Which social channels are popular in that market
Which couriers offer the cheapest services for global shipping
