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Brand awareness

Total questions: 120

Worksheet time: 40mins

Name
Class
Date
1.
What company is this?
a)
Adidas
b)
Apple Computers
c)
World Wildlife Federation
d)
Subaru
e)
PayPal
2.
What company is this?
a)
Apple Computers
b)
Kodak
c)
Shell
d)
UPS
e)
Target
3.
What company is this?
a)
Atari
b)
Chanel
c)
Coca Cola
d)
Wendy's
e)
British Petroleum
4.
What company is this?
a)
Audi
b)
CBS
c)
Disney
d)
UPS
e)
Mercedes
5.
What company is this?
a)
bic
b)
Disney
c)
Atari
d)
Shell
e)
World Wildlife Federation
6.
What company is this?
a)
British Petroleum
b)
bic
c)
Taco Bell
d)
Texaco
e)
Pepsi
7.
What company is this?
a)
CBS
b)
McDonalds
c)
bic
d)
Chanel
e)
World Wildlife Federation
8.
What company is this?
a)
Chanel
b)
Nike
c)
Pepsi
d)
PayPal
e)
Netflix
9.
What company is this?
a)
Coca Cola
b)
NBC
c)
bic
d)
Taco Bell
e)
Wendy's
10.
What company is this?
a)
Disney
b)
Gerber
c)
UPS
d)
British Petroleum
e)
Pepsi
11.
What company is this?
a)
Facebook
b)
Pepsi
c)
Netflix
d)
Target
e)
Atari
12.
What company is this?
a)
Gerber
b)
Netflix
c)
Unilever
d)
Apple Computers
e)
Audi
13.
What company is this?
a)
Kodak
b)
MasterCard
c)
World Wildlife Federation
d)
Mitsubishi
e)
Pepsi
14.
What company is this?
a)
MasterCard
b)
Apple Computers
c)
UPS
d)
Kodak
e)
Texaco
15.
What company is this?
a)
McDonalds
b)
Nike
c)
UPS
d)
Playboy
e)
Mitsubishi
16.
What company is this?
a)
Mercedes
b)
Nike
c)
Olympics
d)
Starbucks
e)
Audi
17.
What company is this?
a)
Mitsubishi
b)
World Wildlife Federation
c)
Unilever
d)
Coca Cola
e)
Taco Bell
18.
What company is this?
a)
NBC
b)
Netflix
c)
Olympics
d)
Coca Cola
e)
Apple Computers
19.
What company is this?
a)
Netflix
b)
UPS
c)
Disney
d)
PayPal
e)
Kodak
20.
What company is this?
a)
Nike
b)
World Wildlife Federation
c)
Audi
d)
UPS
e)
Olympics
21.
What company is this?
a)
Olympics
b)
Shell
c)
CBS
d)
Nike
e)
Playboy
22.
What company is this?
a)
Taco Bell
b)
Facebook
c)
Gerber
d)
Chanel
e)
Target
23.
What company is this?
a)
PayPal
b)
MasterCard
c)
McDonalds
d)
NBC
e)
Disney
24.
What company is this?
a)
Pepsi
b)
Toyota
c)
Target
d)
Netflix
e)
Starbucks
25.
What company is this?
a)
Shell
b)
Chanel
c)
Adidas
d)
Subaru
e)
World Wildlife Federation
26.
What company is this?
a)
Starbucks
b)
Shell
c)
World Wildlife Federation
d)
Playboy
e)
Texaco
27.
What company is this?
a)
Subaru
b)
Olympics
c)
Audi
d)
Target
e)
MasterCard
28.
What company is this?
a)
Target
b)
Mitsubishi
c)
Texaco
d)
Gerber
e)
Coca Cola
29.
What company is this?
a)
Texaco
b)
Wendy's
c)
British Petroleum
d)
CBS
e)
Disney
30.
What company is this?
a)
Toyota
b)
NBC
c)
Subaru
d)
Atari
e)
Audi
31.
What company is this?
a)
Unilever
b)
Gerber
c)
Mitsubishi
d)
Olympics
e)
McDonalds
32.
What company is this?
a)
UPS
b)
Wendy's
c)
World Wildlife Federation
d)
Mitsubishi
e)
Starbucks
33.
What company is this?
a)
Wendy's
b)
NBC
c)
CBS
d)
Unilever
e)
Shell
34.
What company is this?
a)
World Wildlife Federation
b)
Target
c)
NBC
d)
Texaco
e)
Starbucks
35.

What is this movie making company?

a)

Disney

b)

DreamWorks

c)

Pixar

d)

Cartoon Network

36.

What is this brand?

a)

Ralph Lauren

b)

Lloyds Bank

c)

Ferrari

d)

Burberry

37.

Who does this logo belong to?

a)

Kindle

b)

DreamWorks

c)

National Geographic Kids

d)

Wattpad

38.

Identify this brand based on its logo

a)

Cheetos

b)

Smiths

c)

Doritoes

d)

Pringles

39.

What logo is this?

a)

Nike

b)

Lebron

c)

Vans

d)

Jordan

40.

What is this company's slogan?

a)

"Impossible is Nothing"

b)

"Just Do It"

c)

"Wear it to feel athletic"

d)

"Keep on swimming"

41.

What is this brand?

a)

Heinz ketchup

b)

Tomatoes

c)

McDonalds Sweet n' Sour

d)

Tomato paste

42.

What is this brand?

a)

Toyota

b)

Audi

c)

BMW

d)

Lexus

43.

What is this logo?

a)

Datsun

b)

Goodyear

c)

Speedway

d)

Nascar

44.

What is this sports clothing brand?

a)

Nike

b)

Under Armor

c)

Adidas

d)

Vans

45.

What is this brand?

a)

Bears

b)

JBL

c)

Beats

d)

Baskin Robbins

46.

This logo is for...

a)

Beauty company

b)

Car Company

c)

Technology Company

d)

Political Company

47.

Which company does this slogan go with?

a)
b)
c)
d)
48.

What's this brand's slogan?

a)

"THINK"

b)

"Ideas Worth Spreading."

c)

"Think Different."

d)

"We Bring Good Things To Life."

49.

This logo belongs to...

a)

Nintendo

b)

Playstation

c)

Wii

d)

Xbox

50.

What brand's slogan is this?

"Open Happiness"

a)

Pepsi

b)

Coca-Cola

c)

Mountain Dew

d)

Fanta

51.

This logo belongs to:

a)

Post-It

b)

Windows

c)

Staples

d)

Sticky-Note

52.

What is the name of this brand?

a)

Nestle

b)

Angry Birds

c)

Dove

d)

Pantene

53.

What is this brand?

a)

Bratz

b)

Barbie

c)

Pink

d)

Roxy

54.

What is this brand?

a)

Royals

b)

YouTube

c)

Seesaw

d)

Wendy's

55.

What brand is this?

a)

Pixar

b)

Disney

c)

Dreamworks

d)

Blue Moon

56.

What product has this logo?

a)

Fritos

b)

Pringles

c)

Nabisco

d)

Doritoes

57.

Who has this logo?

a)

Lions

b)

Buccaneers

c)

Patriots

d)

Pirates

58.

Who has this logo?

a)

Wendy's

b)

Chipotle

c)

Qdoba

d)

Taco Bell

59.

Which is the right logo?

a)

Nintendo Switch

b)

Xbox Series X

c)

PS 5

d)

Domino's Pizza

60.

What logo is this?

a)

itunes

b)

Rick Roll

c)

Tik Tok

d)

Tic Tac

61.

What company owns this logo?

a)

Farmer Bob

b)

John Deere

c)

Green Giant

d)

Green Thumb

62.

Which brand carries this logo?

a)

BMW

b)

Ford

c)

Volkswagon

d)

Jeep

63.

Can you name this logo?

a)

Groovy Ade

b)

Bolt Cola

c)

Go Go Juice

d)

Gatorade

64.

Can you name this logo without the letters?

a)

Krock

b)

Kraft

c)

Kool Whip

d)

Blast

65.

What company has this logo?

a)

Horizon

b)

Amazon

c)

Verizon

d)

Kalamazoo

66.

How about this happy company?

a)

Lollys

b)

Leftys

c)

Leggy

d)

Lego

67.

What yummy logo is this?

a)

Hitachi

b)

Hairybear

c)

Haribo

d)

Hippiedoo

68.

What about this sporty logo?

a)

Reebok

b)

Swiss Miss

c)

K Swiss

d)

Kicks

69.

What yummy logo is this?

a)

Tim Hortons

b)

Cuppa Joe

c)

Dutch Uncle

d)

Dunkin Donuts

70.

What sporty logo is this?

a)

Locker Time

b)

Half Time

c)

Locker Shoes

d)

Foot Locker

71.

Name this happy logo.

a)

Rainbow Art

b)

Play Dough

c)

Crazy Art

d)

Crayola

72.

Name this retro logo.

a)

Game Stop

b)

Game Time

c)

Game Cube

d)

Game of Thrones

73.

What sporty logo is this?

a)

New York Yankees

b)

New York Knicks

c)

New York Mets

d)

New York Knickerbockers

74.
What are you driving?
a)
Nissan
b)
Mazda
c)
GMC
d)
Volvo
75.
a)

Lamborghini

b)

Maserati

c)

Jaguar

d)

Holden

76.
a)
YouTube
b)
Google Maps
c)
Google Calendar
d)
Google Sites
77.

Name the logo:

a)

Recess

b)

Friends

c)

Sesame Street

d)

Nickelodeon

78.
Name the logo:
a)
Wikipedia
b)
World Wide Web
c)
Microsoft
d)
Apple
79.

Name the brand:

a)

Yeezy

b)

Nike

c)

Converse

d)

Uggs

80.

Name the logo:

a)

Wonder Woman

b)

Superdog

c)

Superman

d)

Superhero

81.
Name of the brand
a)
Zara
b)
Tommy Hilfiger
c)
Crocs
d)
Lacoste
82.

Name the logo.

a)

Honda

b)

BMW

c)

Volkswagen

d)

Hyundai

83.
What logo is this?
a)
Warner Brothers
b)
20th Century Fox
c)
Warner Sisters
d)
21st Century Fox
84.

what is this brand?

a)

NBA Basketball

b)

NBA

c)

NBA Golf

d)

NBA Voleyball

85.

What is this brand?

a)

Dior

b)

Proud D

c)

Dash

d)

Dion Lee

86.

What is this brand?

a)

Mona Lisa

b)

Vans

c)

Versace

d)

Pizza

87.

What brand is this?

a)

Calvin beans

b)

Instagram

c)

Hermès

d)

Boss Hugo

88.

What brand is this?

a)

Burrito

b)

Fendi

c)

Man’s horse

d)

Burberry

89.

What brand is this?

a)

Crown

b)

Rolex

c)

Crown Jewelry

d)

Kings crown

90.

What brand is this?

a)

Flags for life

b)

Tom&jude

c)

Tommy Hilfiger

d)

None of them

91.
a)

Boss

b)

Boss Hugo

c)

Hugo Boss

d)

Boss watch

92.

Which is this logo?

a)

Zara

b)

Lacoste

c)

H&M

d)

Hugo Boss

93.

the tendency to always buy a particular brand

a)

brand loyalty

b)

brand name

c)

brand awareness

d)

brand stretching

e)

brand image

94.

the title given to a product by the company that makes it

a)

brand image

b)

brand loyalty

c)

brand name

d)

brand stretching

e)

brand awareness

95.

the ideas and beliefs people have about a brand

a)

brand loyalty

b)

brand awareness

c)

brand name

d)

brand image

e)

brand stretching

96.

the set of products made by a company

a)

product lifecycle

b)

product launch

c)

product range

d)

product placement

e)

product endorsement

97.

the length of time people continue to buy a product

a)

product launch

b)

product range

c)

product endorsement

d)

product lifecycle

e)

product placement

98.

the percentage of sales a company has

a)

market share

b)

market research

c)

market challenger

d)

market segment

e)

market leader

99.

information about what consumers want or need

a)

market leader

b)

market share

c)

market challenger

d)

market research

e)

market segment

100.

customers of a similar age, income level or social group

a)

market leader

b)

market challenger

c)

market segment

d)

market share

e)

market research

101.

“Just do it.”

a)

NIke

b)

Adidas

c)

Puma

d)

Fila

102.

“The happiest place on Earth.”

a)

Madagascar

b)

Worlds of Fun

c)

Disneyland

d)

Iceland

103.

“Do what you can’t.”

a)

Toshiba

b)

Nokia

c)

Apple

d)

Samsung

104.

“Is it in you?”

a)

Pocari Sweat

b)

Gatorade

c)

Monster

d)

Red Bull

105.

“Let’s go places.”

a)

Toyota

b)

Hyundai

c)

Mitsubishi

d)

Honda

106.

Which business has the slogan, "I'm lovin' it"?

a)

Burger King

b)

McDonalds

c)

Subway

d)

KFC

107.

Which business has the slogan, "It's the real thing!"?

a)

Pepsi

b)

Fanta

c)

Sprite

d)

Coca Cola

108.

Which car make has the slogan, "The Ultimate Driving Machine"?

a)

BMW

b)

Jaguar

c)

Audi

d)

Range Rover

109.

Which business has the slogan, "Melts in your mouth, not your hands"?

a)

Kisses

b)

Smarties

c)

M&Ms

d)

Hershey Chocolates

110.

Which business has the slogan, "It Keeps Going and Going and Going"?

a)

Energizer

b)

Duracell

c)

Nissan

d)

Mazda

111.

What's this brand's slogan?

a)

"Gives You Wings"

b)

"Taste The Rainbow"

c)

"Obey Your Thirst"

d)

"Unleash The Beast"

112.

Which brand has the slogan: Think different?

a)

Apple

b)

Samsung

c)

Viettel

d)

Mastercard

113.

What is the significance of a memorable slogan in advertising?

a)

It can make the product more expensive.

b)

It can enhance brand recall and consumer loyalty.

c)

It can lead to product recalls.

d)

It can decrease consumer trust.

114.

Which of the following best describes the function of a slogan?

a)

To attract investors

b)

To persuade consumers and build brand identity

c)

To negotiate with suppliers

d)

To comply with government regulations

115.

How do slogans help in positioning a product or brand in the market?

a)

They make the product less accessible.

b)

They highlight the product's weaknesses.

c)

They communicate unique selling propositions and target audience.

d)

They promote imitation of competitors.

116.

Which aspect of consumer psychology do slogans often target?

a)

Rational decision-making

b)

Emotional connection and persuasion

c)

Short-term memory loss

d)

Fear of missing out

117.

How do slogans contribute to building brand equity?

a)

They decrease brand awareness.

b)

They create brand confusion.

c)

They reinforce brand values and associations over time.

d)

They increase brand switching.

118.

How do slogans contribute to brand identity?

a)

They confuse consumers.

b)

They align with competitor slogans.

c)

They establish a unique brand personality and message.

d)

They promote generic products.

119.

Why are slogans important in advertising?

a)

They provide legal disclaimers.

b)

They increase production costs.

c)

They help differentiate brands and create brand recognition.

d)

They replace product descriptions.

120.

What role do slogans play in marketing campaigns?

a)

They increase product prices.

b)

They eliminate the need for advertising.

c)

They serve as a central theme and unify various marketing efforts.

d)

They discourage consumers from purchasing.