Companies can practice targeted marketing by using ________, which are records of Web site usage stored on personal browsers.

A person's ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.

________ assumed that the psychological forces shaping people's behavior are largely unconscious, and that a person cannot fully understand his or her own motivations.

________ is the process by which we select, organize, and interpret information inputs to create a meaningful picture of the world.

Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following can be considered an experiential information source?

Companies that "put the consumer first" in their business thinking and planning are exhibiting a ________.

________ refers to the development of a distinct image for the product in the mind of the consumer.

Packaging and warranties are elements of which of the four Ps?

Self-esteem, prestige, affection, power, and learning are examples of ________.

________ motivations drive people toward some object or condition, whereas ________ motivations drive people away from some object or condition.

Extensive and limited problem solving, and routinized response behavior are three specific levels of ________.

A consumer is most likely to use ________ when buying an expensive, important, or technically complicated product or service for the first time.

Within the context of the model of consumer decision making, ________ is likely to occur when a consumer is faced with a "problem."

The ________ refers to the specific brands a consumer considers in making a purchase within a particular product category.

________ is the "art of asking consumers if they would like to receive a targeted e-mail ad, promotion, or message before it appears in their in-box."

Today, the “mass-market” is actually splintering into numerous ________, each with its own wants, perceptions, preferences, and buying criteria.

The first phase of the value creation and delivery sequence is ________ that represents the “homework” marketing must do before any product exists.

A ________ strategy is designed to make it in the best interest of customers to stay with a company rather than switch to another company.

Individuals who successfully achieve their goals usually set new and higher goals for themselves; that is, they raise their ________.

A marketing manager is considering several options to market to market segments identified as being either culture-oriented, sports-oriented, or outdoor-oriented. This manager has selected the ________ format for segmenting markets.

If a market is segmented according to light, medium, and heavy product users, the marketer segmenting this market is using the ________ as the means to segment.

When Coca-Cola sold only one kind of Coke in a 6.5-ounce bottle, it was practicing what is called ________.

The earliest signs of branding in Europe were medieval ________ requirement that craftspeople put trademarks on their products to protect themselves and consumers against inferior quality.

Brand ________ is the added value endowed to products and services.

Individuals act and react on the basis of ________, not on the basis of ________.

As sensory input ________, our ability to detect changes in input or intensity ________.

Sensory adaptation is of concern to national advertisers, who try to continuously change their advertising campaigns. They are concerned that consumers will ________.

To simplify life, people have a natural tendency to select stimuli from the environment and organize them into groups and perceive them as a unified whole. In a perception context, this is known as ________.

Learning is pervasive in our lives, but there are two different theories on how people learn – the ________ theories and the ________ theories.

Learning acquired by accident or without much effort is known as ________ learning.

________ is the foundation for maintaining a long standing relationship with customers, and it helps to increase the chances that customers will remain loyal.

The driving force within individuals that impels them to action is known as ________.

Motivation is produced by a state of tension, which exists as the result of ________.

Needs that we learn in response to our culture or environment are called ________ needs.

Gloria makes sure to always drive the speed limit in order to avoid getting a ticket. Gloria's motive has a(n) ________ direction.

Chris jogs four days per week because he wants to feel fit and be attractive. Chris' motives have a(n) ________ direction.

Some TV ads decrease sensory input by using silence in their ads to generate attention. This is a form of advertising used in order to overcome ________.

A stimulus may be too faint or brief to be consciously seen or heard, such as a deeply embedded or a very briefly flashed image, but may still be perceived by one or more sensory receptor cell. This is called ________.

Unfilled needs lead to ________, which spurs learning.