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Unit 7 Marketing Plan & Strategies

Total questions: 10

Worksheet time: 8mins

Name
Class
Date
1.

A paid form of communication sent out by a business about a product or service.

a)

Brand

b)

Marketing Plan

c)

Marketing Mix

d)

Marketing Concept

e)

Advertising

2.

 Defines the market, identifies customers and competitors, outlines a strategy for attracting and keeping customers, and anticipates change.

a)

Brand

b)

Marketing Plan

c)

Marketing Mix

d)

Marketing Concept

e)

Marketing Strategy

3.

Blending of the product, price, distribution, and promotion used to reach a target market.

a)

Brand

b)

Marketing Mix

c)

Advertising

d)

Marketing Plan

e)

Marketing Concept

4.

Uses the needs of customers as the primary focus during the planning, production, distribution, and promotion of a product or service.

a)

Marketing Mix

b)

Brand

c)

Advertising

d)

Marketing Concept

e)

Marketing Strategy

5.

Helps businesses have a vision to reach their goals and objectives for their business.

a)

Advertising

b)

Brand

c)

Marketing Strategy

d)

Marketing Concept

e)

Marketing Mix

6.

The name, symbol, or design used to identify a product.

a)

Marketing Strategy

b)

Advertising

c)

Marketing Concept

d)

Brand

e)

Marketing Plan

7.

All of these things need to be considered with your product management except:

a)

Product Feature

b)

Labeling/Packaging & Branding

c)

Budget

d)

Position of Product or Service

8.

How can marketing help your business succeed?

4 lines
9.

Which of the following is NOT one of the 9 Marketing Strategies

a)

Defining your brand

b)

Business Summary

c)

Identifying Competition

d)

SMART Goals

e)

Tracking Results

10.

Which of the following is NOT one of the 6 elements of a Marketing Plan

a)

Packaging

b)

Business Summary

c)

Target Market

d)

Marketing Channels

e)

Budget