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WorksheetsChapter 20: Promotion & Place
Total questions: 11
Worksheet time: 11mins
What is the AIM of 'Place' for the product?
(a)
DIRECT SELLING has applications for which type of Goods & Service?
Bulky
Expensive to Transport
Large geographical difference
Perishable Goods
ONE Disadvantage of the TWO-INTERMEDIARIES Channel?
Which consumer type can use E-COMMERCE?
B2B
None
B2C
Both
Limitations of print advertising
Gain mass coverage easily
Could be damaged or vandalized
Marketing cost is very low
The main differences between persuasive and informative advertising is?
Which one is not a factor when considering which advertising method to use?
Cost of each methods
Customer demographic
Legal force on each method
Competitor's products
Which sales promotion method encourages multiple purchases and reduces the demand for competitors' products?
buy one get one free (BOGOF)
money refunds
point-of-sale displays
customer loyalty schemes
Which one are the limitations of digital promotion?
worldwide coverage
personalisation
global competition
relatively low cost
which one is NOT the function of packaging?
give information
support the brand image
make the product attractive and help the consumer recognise it
skills and training
which direct promotion methods include all marketing activities conducted over the telephone, including selling, market researching, and promotion of products?
personal selling
direct mail
smartphone marketing
telemarketing
