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WorksheetsTools of Promotions
Total questions: 29
Worksheet time: 22mins
What is the purpose of advertising?
To lose money
To make money
To confuse customers
Fill in the blank: _______ marketing is a traditional type of promotion that involves direct communication with consumers.
Telemarketing
Social media
Content
Influencer
Businesses purchase airtime or 'spots' to broadcast their commercials to ______.
their targeted audience
international markets
competitors
Which platforms are commonly used in social media marketing?
Facebook, Instagram, Twitter, TikTok, LinkedIn
Google, Bing, Yahoo
Amazon, eBay, Etsy
Netflix, Hulu, Disney+
Businesses use influencers on social media platforms to:
Sell products
Create websites
Develop software
Write blogs
What does SEO stand for?
Search Engine Optimization
Social Engagement Optimization
Software Enhancement Operation
Systematic Email Outreach
SEO helps businesses get noticed online through:
Search engines like Google
Television ads
Radio broadcasts
Newspaper articles
The goal of SEO is to get your website listed on the first page of Google with a:
Key word search
Image search
Video search
News search
PESO stands for Paid, Earned, Shared, and:
Owned
Offered
Organized
Operated
The goal of SEO is to get your website listed on the first page of Google with a ______ search.
Key word
Image
Video
News
Fill in the blank: 'Earned media' is attention or promotion given to your brand that you ______.
paid for
didn't pay for
created
sponsored
What is a characteristic of earned media?
It is created by the brand
It comes from third parties
It is paid for
It is always negative.
Fill in the blank: Earned media can be managed through relationships with ______.
competitors
media and influencers
customers only
no one
What differentiates earned media from shared media?
Earned media is paid for
Shared media is private
Earned media comes from third parties
Shared media is not shared online.
Fill in the blank: Visual merchandising can mean using display windows, or brand displays ______ a store.
Outside
Inside
Above
Below
Match the following:
any form of promotion that uses digital means like search engines, websites, and social media.
digital marketing
uses social media platforms like Facebook, Instagram, Twitter, TikTok, and LinkedIn to promote products and services.
social media marketing
a low-cost promotion strategy that uses the element of surprise.
guerilla marketing
a form of promotion that involves collecting customer email addresses and using those addresses to share periodic business updates and promote product/service offerings
email marketing
when information about a product, service, brand, or person spreads quickly through the internet.
viral marketing
(a) means paying content creators, or influencers, to promote companies’ brands, products, and services to their (the influencer’s) large audience of fans and followers using social media.
“ (a) ” is a form of advertising that includes television, radio, and film commercials.
News article says "Albertsons donates food to homeless shelter"
Sales Promotion
Advertising
Personal Selling
Publicity
What is the most expensive option in the Promotional Mix?
Personal Selling
Advertising
Publicity
Sales Promotions
Which part of the Promotional Mix can cheapen a company's image?
Personal Selling
Advertising
Publicity
Sales Promotions
Direct Marketing
The Promotional Mix includes:
Advertising, Publicity, Personal Selling, Direct Mail and Sales Promotions
True
False
"A promotion technique that uses visual displays to attract customers" is known as:
Visual Marketing
Social Media Marketing
Guerilla Marketing
Broadcast marketing
Match the following
A form of promotion that involves using different types of paid media to call attention to products, services, or ideas
Advertising
A form of advertising that includes television, radio, and film commercials.
Broadcast Advertising
A form of direct marketing that targets small groups of people with the hopes that they spread the message to a larger audience.
Grassroots Marketing
A form of direct marketing and/or personal selling that uses phone calls to call potential customers to draw attention to their products
Telemarketing
Match the following
Any media that a company pays for
Paid Media
A value exchange for content
Earned Media
Any promotion that can be shared by customers
Shared Media
Any media created by a business
Owned Media
Informing potential customers that a product or service exists, and the results they should expect from using it
Promotion
"Informing potential customers that a product or service exists, and the results they should expect from using it." is known as:
(a)
" (a) Marketing" means paying content creators to promote companies’ brands, products, and services to their large audience of fans and followers using social media.
"a low-cost promotion strategy that uses the element of surprise." is known as:
(a) Marketing
"any form of promotion that uses means like search engines, websites, and social media" is known as:
(a) Marketing
