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WorksheetsConsumer personality & attitude
Total questions: 62
Worksheet time: 34mins
- (a) are distinguishing qualities or characteristics, typically one belonging to a person.
2. Individual’s internal expression of society’s moral and ethical codes of conduct is called
(a)
3.A consumer one who moves against others and always desires to excel and win admiration is known as
complaint personality
Detached personality
Assertive personality
Aggressive personality
4.–____ theory focuses on quantitative approach to personality as a set of psychological traits
Freudian
Neo-Freudian
Maslow
Trait
5.Expand : CAD in consumer personality
(a)
------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.
Consumer behavior
Consumer interest
Consumer attitude
Consumer perception
-------------- refers to how an individual perceives a particular message
Consumer behavior
Consumer interest
Consumer attitude
Consumer interpretation
Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members.
Personalities
Values
Finances
Decision makers
______________ is the most basic cause of a person’s wants and behaviors.
Culture
Social class
Personality
Lifestyle
Indian Consumer Behaviour is based on (a) features.
Here some theories that are closely related to Personality & Consumer Behavior, except ....
Freudian Theory
Trait Theory
Neo-Freudian Theory
Relativity Theory
What is Personality ?
A mix between behaviors and skills.
Inner psychological characteristics that determine & reflect how a person responds to his/her environment.
Ingrained behaviors that are mostly permanent and difficult to change
Characteristic or habitual inclination or mode of emotional response
Freudian Theory based on ........
Uncosciousness Need
Social Relationships
Individual differs from another.
Like or Dislike
Trait Theory based on ................
Any distinguishing
Relatively enduring way
Differs from another
All answers are correct
Consumer purchases as a reflection & extension of .....
the consumer’s action
the consumers
the consumer’s own personality
the consumer’s own habbit.
In Different-Self Image there are 2 gaps, namely ....
Distinguishing Self Image & Actual Self Image
Actual Self Image & Ideal Self Image
Ideal Self Image & Different Self Image
All answers are wrong
Personality Reflects consumer's responses to Product and .........
Services
Marketing messages
Their Images
Behaviour
The individual will forego his immediate satisfaction in conformity with society so that greater pleasures later are assured.
Ego
Superego
ID
This aspect has to do with a person's awareness of the difference between what is wrong or right.
Social Aspect
Spiritual Aspect
Emotional Aspect
Mental Aspect
Culture is based on
IQ
Traditions & Values
Personality
EQ
Which of these factors is a psychological factors
Social Class
Culture
Community
Attitude
One of the below factor is a significant factor influencing the retail shopping behaviour
Pricing
Branding
Demographics
Packaging
____________ is a settled way of thinking or feeling about something.
Attitude
Perception
Motivation
Learning
Attitude= ______+________+______
Knowledge+Emotional+Behavioural
Knowledge+Personality+Behavioural
Knowledge+Economic+Behavioural
ABC model represents
Balance Theory
Congruity Theory
_____________ function of attitude protects self-image.
Value expressive
Knowledge
Utilitarian
Ego-Defensive
Attitude shapes your personality
True
False
_____________ function of attitude protects self-image.
Value expressive
Knowledge
Utilitarian
Ego-Defensive
When attitudes and beliefs conflict it is defined as ________________
Congruence
Balance
Cognitive dissonance
Ego defensive
Altering attitudes is the key strategy for marketers.
True
False
McVities digestive biscuits are an example of __________.
Resolving 2 conflicting attitudes
Changing marketing concepts
A Cheat day in diet could represent a conflict in attitude.
True
False
Exposure to mass media does not influence attitude formation.
True
False
What tool is widely used for measuring a brand's personality and consists of five key dimensions?
Keller's Brand Equity Model
Aaker's Brand Personality Scale
Kotler's Marketing Mix
BCG Matrix
What is the primary function of brand personality in today's marketplace?
To provide functional benefits
To establish a unique identity that resonates with the target audience
To improve product quality
To reduce production costs
Who is considered a pioneer in the study of brand personality and defined it as "the set of human characteristics associated with a brand"?
Philip Kotler
Jennifer Aaker
David Aaker
Kevin Lane Keller
Which of the following is NOT one of the five key dimensions of brand personality proposed by Aaker (1997)?
Sincerity
Excitement
Sophistication
Innovation
Which brand is associated with traits like innovation, creativity, and simplicity?
Dove
Apple
Jeep
Chanel
What is one of the challenges of maintaining brand personality on social media?
Managing brand personality across multiple social media platforms with varying tones and audiences
Reducing the number of social media posts
Increasing the product's price
Limiting consumer feedback
What tool is widely used for measuring a brand's personality and consists of five key dimensions?
Keller's Brand Equity Model
Aaker's Brand Personality Scale
Kotler's Marketing Mix
BCG Matrix
Which of the following is a key benefit of having a strong brand personality?
Reduced product development time
Enhanced brand loyalty and advocacy
Lower advertising costs
Increased product recalls
How can brands reinforce their personality through user-generated content?
By ignoring consumer feedback
By discouraging online reviews
By engaging with consumers and leveraging their content
By reducing social media interactions
What is a critical factor in ensuring a cohesive brand personality across all customer touchpoints?
Increasing production speed
Consistent communication and messaging
Reducing marketing budget
Standardizing product packaging
What is the purpose of creating consumer personas?
To establish a customer feedback loop
To prioritize closure and communication of problem resolution
To guide marketing campaigns, product offerings, and enhanced customer experiences
To create buyer profiles
____________ is a settled way of thinking or feeling about something.
Attitude
Perception
Motivation
Learning
ABC components of attitude are
affective, behavioral and cognitive
adversity, belief and consequences
affective behavioral consequences
Affective refers to
feelings and emotions
actions
beliefs
Attitudes are formed through
experience
social factors
learning
Observation
all of the above
Attitude strength refers to:
The strength with which an attitude is held is often a good predictor of behavior
How long an attitude works
Cognitive Dissonance was proposed by
Dennise Richard
Hans Seyle
Leon Festinger
Cognitive Dissonance refers to
Cognitive dissonance refers to a situation involving conflicting attitudes, beliefs or behaviors.
equilibrium in thoughts , skills and action
A consumer who buys organic food to align with their self-image is influenced by which function of attitudes?
Utilitarian
Value-expressive
Ego-defensive
Knowledge
Wrangler’s “traveler jeans” campaign targets millennials by emphasizing comfort. This strategy primarily addresses which attitude component?
Cognitive (beliefs about comfort)
Affective (emotional appeal)
Conative (intent to switch from leggings)
All of the above
The foot-in-the-door technique is based on which theory?
Functional Theory
Attribution Theory
Cognitive Dissonance Theory
Multi-Attribute Model
A consumer blaming a product failure on bad luck instead of personal choice exemplifies:
Self-perception attribution
Defensive attribution
Internal attribution
Value-expressive function
Attitudes formed through direct experience are weaker than those formed via advertising.
True
False
The knowledge function of attitudes helps consumers avoid ambiguous situations.
True
False
Which function explains attitudes formed to reduce anxiety?
Utilitarian
Knowledge
Ego-defensive
Value-expressive
A consumer’s belief that “Google Home has better AI than Amazon Echo” reflects which component?
Affective
Conative
Cognitive
Behavioral
The statement “I will buy Dapper Dan Aftershave next month” measures:
Cognitive belief
Affective response
Conative intent
Utilitarian function
A brand using guilt appeals in ads is leveraging which function?
Knowledge
Ego-defensive
Value-expressive
Utilitarian
