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WorksheetsMarketing 1 Semester 2 final Exam
Total questions: 82
Worksheet time: 42mins
The purpose of Digital Marketing is ...
To encourage users to use mobile devices like mobile phones and mobile tablets
To save time and effort in marketing
Leverage on digital platform to promote and sell goods and services
To protect the environment as print media is bad for the environment
Email marketing is a digital marketing technique to
Reach consumers directly via e-mail using text and rich media content
Reach consumers by sending them brochures with our company email via postal service
Display our email addresses on every print advertisements
Using our website as marketing tool with our email address
What is a a factor to ensure consistently good ranking on a search engine?
Good passwords
Good details
Good users
Good keywords
The process of planning, pricing, promoting, distributing and selling ideas, goods, and services defines ________________.
The market
Marketing Concept
Marketing Mix
Marketing
What term is defined by the four marketing strategies used to influence current and potential customers, also known as the 4 P's of Marketing?
The marketing mix
Tangible Product
The marketing concept
Consumer Market
When an action (commercial, appearance) makes it look like a celebrity likes your product
endorsement
excitement
consumer
product
A company who pays some or all of the costs involved in staging an event in exchange for advertising is a
sponsor
audience
specialty
actor
The 4 P's of marketing include product, price, place, and what?
prime location
progressive marketing
promotion
production
What is the information about the size and location of a market?
market intelligence
media research
Product mix
Product width
What is a group of closely related products manufactured or sold by a business?
Product item
Product line
Product mix
Product groups
What is reliability in marketing research
The same thing as validity
When a research technique produces identical results in repeated trials
When questions measured what needed to be measured
When all the survey questions are answered
The first step in the marketing research process is?
Obtaining data
Applying the results
Recommending solutions
Defining the problem
An advantage of using secondary data is?
The existing data may not be suitable for the problem under study
The data may be inaccurate
The data is not obtained specifically for the issue
The data can be obtained easily
What is a specific type of brand mark, one with human form or characteristics?
Full symbol
Product name
Group identification
Trade character
What is positioning products to compete directly with the products of other companies?
Relation to the competition
Relation to price and quality
Relation to features and benefits
Relation to products in a line
What is the second step in business to business selling?
Overcome objections
Determine customer needs
Present the product
Approach customer
An unsolicited call made by phone or in person is a __________. (5.4)
cold call
consumer call
customer call
client call
Product Presentation is? (5.1)
Closing the sale
Observing the customer to see what they are looking at
Educating customer on features and benefits of the product/service
Greeting the customer
When presenting a product to a customer, a salesperson should?
Use jargon
Use technical vocabulary
Talk down to the customer
Use simple, easy to understand language
Observing facial expressions is an example of?
Written communication
Verbal communication
Nonverbal communication
Virtual communication
What are the 3 methods of determining customer needs?
Approach, Questioning, Open-ended questions
Verbal, Consultative, Open-ended questions
Verbal communication, Nonverbal communication, Written communication
Observing, Listening, Questioning
Beliefs that guide the way an individual lives are called _______.
service
judgments
values
thoughts
Consumer behavior is the study of why, when, how, and where people obtain or use _______.
businesses
products
stores
managers
There are 7 functions of marketing. Which function includes getting money that is necessary to set up or run a business?
Promotion
Financing
Distribution
Product/Service Management
Which function of marketing includes an effort to inform, persuade, or remind potential customers about a product or service?
Pricing
Financing
Promotion
Selling
Which function of marketing is providing customers with goods or services they choose to buy?
Selling
Promotion
Financing
Pricing
What is the break-even point?
total revenue = total expenses
total revenue is greater than expenses
total revenue is less than expenses
a point on a graph that relates to sales
Facts about the population that includes age, gender, location, and income is
Demographics
Marketing Mix
Target Market
Market Segmentation
Target marketing is
gathering and analyzing information about the size and location of a market
potential group of customers a company can focus on, most likely to buy their product or service
a group of people with common goods and services
facts about a population
B2B is...
Buyer to Buisness
Buisness to Buyer
Buisness to Buisness
Buyer to Buyer
The centerpiece of the marketing strategy is
Market Research
Target Market
SWOT Analysis
Customer Profile Dimension
What is the first step in the new product development process?
Generate ideas
Screen ideas
Business Case Analysis
Concept Testing
A brief account of the key points contained in a marketing plan
Executive Summary
Mission Statement
Company Description
Vision Statement
Identifying your target market makes it easier and more cost effective to ______.
appeal to everyone
push away unnecessary customers
reach your potential customers
sell your products to the masses
Members of a target market have similar _______.
wants
wants, needs, & interests
needs
interests
Tells you why your customer buys by providing information about their habits, hobbies, attitudes, beliefs, values, etc.
demographics
geographic
psycholgraphic
target marketing
__________are used to identify customers with similar wants and needs.
Geographic Data
Customer Survey
Behavioral Research
Market Segmentations Methods
__________are used to identify customers with similar wants and needs.
Geographic Data
Customer Survey
Behavioral Research
Market Segmentations Methods
What is one advantage of word-of-mouth advertising mentioned in the text?
It is expensive to implement.
It spreads messages free of charge.
It requires a large marketing team.
It is less credible than traditional ads.
Why are people more likely to act on word-of-mouth suggestions?
They are less credible than ads.
They are more credible than ads.
They are more expensive than ads.
They are less targeted than ads.
How is word-of-mouth advertising targeted according to the text?
It targets everyone equally.
It targets people who find it irrelevant.
It targets people who find it relevant or useful.
It targets only through social media.
What is the central concept in the Social Currency Wheel?
Personal Value
Financial Gain
Social Media Presence
Brand Loyalty
What is one reason people like to talk about themselves and share their experiences?
To gain financial benefits
To influence what others think of them
To avoid social interactions
To reduce stress
What is meant by "social currency" in the context of communication?
Money used for social events
A way to achieve positive impressions among peers
A type of digital currency
A method to save time in conversations
Why do people like to share things that make them seem entertaining or in the know?
To gain social currency
To avoid boredom
To reduce anxiety
To increase their wealth
What does "inner remarkability" refer to?
Something usual and ordinary
Something unusual, extraordinary, or worthy of notice
Something that is common and unnoticed
Something that is boring and uninteresting
How does inner remarkability affect people who talk about it?
It makes them seem ordinary
It makes them seem remarkable
It makes them seem uninteresting
It makes them seem unnoticed
How can news use the concept of "Inner Remarkability" to engage people?
By reporting only positive stories.
By making the consequences of an idea more extreme than expected.
By focusing on celebrity gossip.
By providing daily weather updates.
What is one way to make a product remarkable according to the concept of "Inner Remarkability"?
Make it more expensive than expected.
Ensure it does something no one thought possible.
Advertise it heavily on social media.
Offer it in multiple colors.
What type of topics can create engagement through "Inner Remarkability"?
Everyday routines.
Mysteries and controversies.
Common knowledge facts.
Simple instructions.
How can mysteries and controversies contribute to a product's remarkability?
They make the product less appealing.
They create interest and discussion.
They ensure the product is never used.
They make the product more expensive.
Why is it important for salespeople to assist customers with small decisions?
To ensure customers buy the most expensive product
To prevent losing the sale and possibly the customer
To make the process faster
To avoid having to talk to the customer again
What are the five smaller decisions that must be made before a final purchase decision is reached?
Need, product, place, price, time
Brand, type, model, style, color
Quality, quantity, size, shape, flavor
Advertising, internet, friends, relatives, salesperson
What is a major factor influencing the place decision for purchasing goods?
Brand reputation
Convenience
Packaging
Quality
What sources can customers use to gather product information before making a decision?
Advertising, manufacturers' materials, trade magazines
Friends, relatives, salesperson
Internet, promotional materials, trade magazines
All of the above
What factor might influence a customer to purchase from a business due to past positive experiences or personal connections?
Product quality
Promotion
Loyalty
Brand preference
Which factor involves customers choosing businesses based on the quality of service provided after a purchase?
Customer service
Employees
Recommendations
Promotion
How can e-commerce influence brand preference according to the text?
By reducing the need for quality products
By eliminating the need to travel for preferred brands
By increasing the importance of customer service
By enhancing employee interactions
What is a potential effect of "word-of-mouth marketing" on customer decisions?
It decreases the importance of product quality
It strengthens the influence of recommendations
It reduces the need for promotions
It increases the significance of brand preference
What is a primary consideration in most price decisions according to the text?
Customer loyalty
Product features and benefits
Seasonal discounts
Brand popularity
Why might customers be willing to pay more for a product with a warranty?
It guarantees a lower price
It offers a guarantee for replacement or service
It includes free shipping
It is a limited edition
What factor might cause a customer to delay a purchase decision?
Immediate availability
Need for additional information
High customer service quality
Low product uniqueness
What is one advantage of purchasing a product right away?
The product may become outdated
The product may be unavailable in the future
The customer may receive a discount if the product is on sale
The customer may have more time to think
What is the first step in assisting customers with buying decisions according to the document?
Gain the customer's confidence
Show genuine interest in helping the customer
Determine if the customer needs help
Be honest and sincere with the customer
Which of the following is NOT a way to gain customer confidence?
Demonstrating expertise on products
Making promises that cannot be kept
Demonstrating confidentiality
Demonstrating friendliness and building rapport
What should a salesperson demonstrate to make it easier to reach buying decisions?
Insincerity
Honesty and sincerity
Aggressiveness
Indifference
How can you gain customers' confidence?
By being dishonest
By showing genuine interest
By avoiding their questions
By rushing the sale
What is the purpose of points in gamification?
To keep score and motivate progress
To display achievements
To rank participants
To create challenges
How do badges function in gamification?
As digital or physical icons showing accomplishments
As a way to level up
As a method to earn points
As a list of top performers
What does a leaderboard show in a gamified system?
Who has the most points, badges, or achievements
The levels of all participants
The number of challenges completed
The total points earned by everyone
What is an example of a challenge or quest in a school setting?
A "Back-to-School Quest" for buying school supplies
Earning points for reading books
Completing science experiments for badges
Ranking on a math leaderboard
What is the purpose of feedback in gamification?
To track progress through levels
To let you know how you're doing
To set personal goals
To decide when you get rewards
What are rewards in the context of gamification?
Prizes for completing challenges
Feedback messages
Progress bars
Reinforcement schedules
Which system in gamification tracks your progress through levels, tasks, or achievements?
Feedback loops
Reinforcement schedules
Progression systems
Competition and collaboration
How do feedback loops function in gamification?
They track progress through levels
They encourage good actions or correct mistakes
They set personal goals
They decide when you get rewards
What is an example of a positive reinforcement in gamification?
Losing points for missing a task
Gaining 50 bonus points for completing a goal
Having a time limit on a task
Adding a story to a campaign
What does adding a narrative mechanic to a campaign involve?
Limiting time availability
Adding a story or theme
Offering discounts
Using points and badges
What is the main purpose of gamification according to the conclusion?
To add games to real life
To make things more interesting, motivating, and fun
To develop video games
To eliminate the need for creativity
