WorksheetsMarket Research Methods Quiz
Total questions: 10
Worksheet time: 5mins
What is one advantage of using surveys for market research?
Can ask follow-up questions
Can collect data from many people
Shows what people do, not just what they say
Great for exploring new ideas
Which is a disadvantage of surveys and questionnaires?
Expensive if many people are interviewed
People may skip questions or lie
Can’t ask questions to understand why people do something
Some people may dominate the group
What is a focus group in primary market research?
A set of written questions for customers
A one-on-one conversation with a customer
A small group discussion led by a moderator
Watching customers without asking questions
What does the observation method in market research involve?
Asking customers to fill out a survey
Watching customers without asking questions
Interviewing customers
Leading a group discussion
What is an advantage of the observation method?
Can ask follow-up questions
Shows what people do, not just what they say
Can collect data from many people
Good for exploring new ideas
Which method helps a business quickly collect many opinions about a new product in one session?
Surveys and Questionnaires
Interviews
Focus Groups
Observations
Which method is best for understanding a customer's emotions and opinions in detail?
Observations
Focus Groups
Interviews
Surveys and Questionnaires
Which method involves seeing what other travel and tourism businesses are doing?
Internet Research
Government Reports
Competitor Websites and Brochures
Travel Magazines and News Articles
Which method helps a business find what’s missing in their offers?
Internet Research
Government Reports
Competitor Websites and Brochures
Travel Magazines and News Articles
Which research method can help a business get ideas for new services or trips?
Internet Research
Government Reports
Competitor Websites and Brochures
Travel Magazines and News Articles
