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Crisis and Reputation Management Quiz

Total questions: 33

Worksheet time: 2hrs 34mins

Name
Class
Date
1.

What is public relations crisis management?

4 lines
2.

What qualifies as a "crisis" in public relations?

4 lines
3.

What are the main types of PR crises?

a)

External Crises, Internal Crises, Hybrid Crises

b)

Only External Crises

c)

Only Internal Crises

d)

Only Hybrid Crises

4.

What are the phases of the crisis lifecycle?

a)

Pre-Crisis Phase, Crisis Event, Post-Crisis Phase

b)

Only Pre-Crisis Phase

c)

Only Crisis Event

d)

Only Post-Crisis Phase

5.

What essential strategies should organizations follow during a crisis?

4 lines
6.

What principles guide crisis communication?

4 lines
7.

What is organizational reputation and why does it matter during crises?

4 lines
8.

How do you protect reputation immediately during a crisis?

4 lines
9.

What media relations tactics support reputation management?

4 lines
10.

Which longer-term techniques help rebuild reputation after a crisis?

4 lines
11.

What role does digital reputation management play?

4 lines
12.

How do organizations measure reputation recovery?

4 lines
13.

How should crisis and reputation management work together?

4 lines
14.

What modern challenges make these topics more critical?

4 lines
15.

What is reputation management?

4 lines
16.

How do you maintain trust during a crisis?

4 lines
17.

How should PR teams handle the media?

4 lines
18.

How should social media be used during a crisis?

4 lines
19.

What can organizations do to rebuild their reputation after a crisis?

4 lines
20.

Why is learning after a crisis important?

4 lines
21.

What is crisis management in public relations?

4 lines
22.

How is crisis management defined within public relations?

4 lines
23.

What are the primary objectives of crisis management in PR?

4 lines
24.

Why is effective crisis management significant in the digital age?

4 lines
25.

What are the three distinct phases of effective crisis management?

4 lines
26.

What is the focus of the pre-crisis phase?

4 lines
27.

What are the key activities in the pre-crisis phase?

4 lines
28.

What is the focus of the crisis response phase?

4 lines
29.

What are the key activities during the crisis response phase?

4 lines
30.

What is the focus of the post-crisis phase?

4 lines
31.

What are the key activities in the post-crisis phase?

4 lines
32.

What is reputation management?

4 lines
33.

How is reputation management defined in the context of PR?

4 lines