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WorksheetsE-commerce Questions (Grade 13)
Total questions: 89
Worksheet time: 45mins
E-commerce can be defined as:
the use of the Internet, the Web, and mobile apps to transact business.
the use of any Internet technologies in a firm's daily activities.
the digital enablement of transactions and processes within an organization.
any digitally enabled transactions among individuals and organizations.
Which of the following is an example of e-business?
Amazon's inventory control system
the Amazon.com Web site
an Amazon mobile app
Amazon's Pinterest page
Which of the following terms can be considered synonymous with the term e-commerce?
e-business
digital commerce
the Internet
the Web
Which of the following is not a unique feature of e-commerce technology?
interactivity
social technology
information asymmetry
richness
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?
richness
ubiquity
information density
personalization
Which of the following features of e-commerce technology allows users to participate in the creation of online content?
ubiquity
global reach
information density
social technology
Which of the following is the best definition of transaction cost?
the expense of changing national or regional prices
the cost of participating in a market
the cost of finding suitable products in the market
the cost merchants pay to bring their goods to market
In 2015, the world's online population was estimated to be around:
310 million.
3.1 billion.
31 billion.
310 billion.
Which of the following features of e-commerce technology is related to the concept of network externalities?
richness
interactivity
universal standards
information density
Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
Marketing messages had little richness.
The smaller the audience reached, the less rich the message.
The larger the audience reached, the less rich the message.
Richness was unrelated to reach.
Interactivity in the context of e-commerce provides which of the following functionalities?
the ability to physically touch and manipulate a product
complexity and content of a message
the ability of consumers to create and distribute content
the enabling of two-way communication between consumer and merchant
The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems) are referred to as which of the following?
subscription costs
fixed costs
menu costs
variable costs
Which of the following refers to any disparity in relevant market information among parties in a transaction?
information asymmetry
unfair competitive advantage
imperfect competition
dynamic pricing
Which of the following is a physical place you visit in order to transact?
marketspace
marketplace
social network
the Internet
The total number of users or customers an e-commerce business can obtain is a measure of which of the following?
ubiquity
interactivity
reach
information density
Which of the following refers to the complexity and content of a message?
richness
reach
information density
interactivity
E-commerce is available just about everywhere and anytime. This is known as ________.
richness
information density
ubiquity
reach
Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?
consumer-to-consumer (C2C)
social e-commerce
mobile e-commerce
business-to-business (B2B)
Which of the following is an example of social e-commerce?
Amazon
eBay
Wikipedia
Business-to-consumer (B2C) e-commerce in the United States:
has grown at double-digit rates between 2010 and 2015.
has less revenue than C2C e-commerce.
now constitutes over 50% of the overall U.S. retail market.
Which of the following is not true about the use of apps?
The average U.S. consumer spends over two hours a day using apps.
Users still spend less time using apps than they do using desktops or mobile Web sites.
Apps are easier to control and monetize than Web sites.
Around 280 million people worldwide launch a smartphone app more than 60 times a day.
Which of the following is an example of an on-demand service company?
YouTube
Airbnb
Tumblr
Which of the following is an example of B2B e-commerce?
Airbnb
Groupon
Go2Paper
Which of the following is an example of C2C e-commerce?
Amazon
Groupon
Craigslist
Go2Paper
All of the following are examples of social networks except:
Y Combinator
Which of the following statements about e-commerce in the United States in 2015 is not true?
Social e-commerce generates more revenue than mobile e-commerce.
About 200 million U.S. consumers use mobile apps.
On-demand service firms are fueling the growth of local e-commerce.
Growth rates for retail e-commerce are higher in Europe than in the United States.
In 2015, roughly ______ million people in the United States accessed the Internet via tablets.
59
94
159
194
Which of the following is not a major business trend in e-commerce in 2015-2016?
Mobile e-commerce continues to grow.
Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by increased presence of industry giants.
On demand service companies garner multi-billion dollar valuations.
Mobile and social advertising platforms begin to challenge search engine marketing.
Which of the following is not a major technology trend in e-commerce in 2015-2016?
Mobile messaging services become popular with smartphone users.
Firms are turning to business analytics to make sense out of Big Data.
The mobile computing and communications platform creates an alternative platform for online transactions, marketing, advertising, and media viewing.
Computing and networking component prices increase dramatically.
All of the following are major social trends in e-commerce in 2015-2016 except for:
concerns about the flood of temporary, poorly paid jobs without benefits being generated by on-demand service companies.
the continuing conflict over copyright management and control.
the refusal of online retailers to accept taxation of Internet sales.
the growth of government surveillance of Internet communications.
Which of the following is not a major business trend in e-commerce in 2015-2016?
the growth of a mobile app ecosystem
the weakening revenues of B2B e-commerce
the emergence of social e-commerce
the growth of the on-demand service firms
Which of the following describes the basic Web policy of large firms during the Invention period?
Integrate social networks and the mobile platform with Web site marketing.
Emphasize the necessity for the Web to generate profits.
Use the Web to sell complex goods and services online.
Maintain a basic, static Web site depicting the firm's brand.
The size of the B2B market in 2015 was estimated to be around:
$630 million.
$6.3 billion.
$630 billion.
$6.3 trillion.
Which of the following statements about the Web is not true?
The Web is the technology upon which the Internet is based.
The Web was the original "killer app."
The Web provides access to pages written in HyperText Markup Language.
The Web is both a communications infrastructure and an information storage system.
In 2015, there were an estimated ______ Internet hosts.
1 million
10 million
100 million
1 billion
All of the following can be considered a precursor to e-commerce except:
the development of the smartphone.
Baxter Healthcare's PC-based remote order entry system.
the French Minitel.
the development of Electronic Data Interchange standards.
Which of the following was the first truly large-scale digitally enabled transaction system in the B2C arena?
Telex
the Baxter Healthcare system
the French Minitel
EDI
In which year can e-commerce be said to have begun?
1983
1985
1995
2001
All of the following are issues facing Pinterest except:
copyright infringement.
inability to retain users.
spam.
scams.
Which of the following is a characteristic of e-commerce during the Invention period?
mobile technology
earnings and profit emphasis
disintermediation
extensive government surveillance
All of the following are examples of Web 2.0 sites and applications except:
photo-sharing sites.
blogs.
wikis.
auction sites.
Which of the following is not a characteristic of a perfect competitive market?
Price, cost, and quality information are equally distributed.
A nearly infinite set of suppliers compete against one another.
Customers have access to all relevant information worldwide.
It is highly regulated.
All of the following were visions of e-commerce expressed during the early years of e-commerce except:
a nearly perfect information marketplace.
friction-free commerce.
disintermediation.
fast follower advantage.
Unfair competitive advantages occur when:
one competitor has an advantage others cannot purchase.
market middlemen are displaced.
information is equally distributed and transaction costs are low.
firms are able to gather monopoly profits.
The early years of e-commerce were driven by all of the following factors except:
an emphasis on exploiting traditional distribution channels.
a huge infusion of venture capital funds.
an emphasis on quickly achieving very high market visibility.
visions of profiting from new technology.
Which of the following statements is not true?
No one academic perspective dominates research about e-commerce.
Economists take a purely technical approach to e-commerce.
There are two primary approaches to e-commerce: behavioral and technical.
Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations.
Which of the following is one of the three primary societal issues related to e-commerce?
liability
anonymity
equity
intellectual property
Which business application is associated with the technological development of local area networks and client/server computing?
transaction automation (e.g., payroll)
desktop automation (e.g., word processing)
industrial system automation (e.g., supply chain management)
workgroup automation (e.g., document sharing)
Above all, e-commerce is a ________ phenomenon.
technology driven
finance-driven
sociological
government-driven
Which of the following is not an element of friction-free commerce?
Information is equally distributed.
Transaction costs are high.
Prices can be dynamically adjusted to reflect actual demand.
Unfair competitive advantages are eliminated.
Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers?
network effect
disintermediation
friction-free commerce
first mover advantage
Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular?
e-commerce
The World Wide Web
social networks
mobile apps
Which of the following refers to the practice of researching a product online before purchasing it at a physical store?
zooming
grazing
showrooming
webrooming
Which of the following is an example of an e-commerce first mover that failed?
Etsy
eToys
eBay
E*Trade
Which of the following statements is not true?
Information asymmetries are continually being introduced by merchants and marketers.
Intermediaries have not disappeared.
Overall transaction costs have dropped dramatically.
Brands remain very important in e-commerce.
Which of the following is not true regarding e-commerce today?
Economists' visions of a friction-free market have not been realized.
Consumers are less price-sensitive than expected.
There remains considerable persistent price dispersion.
The market middlemen disappeared.
Which of the following is a characteristic of the Consolidation phase of e-commerce?
predominance of pure online strategies
emphasis on revenue growth versus profits
brand extension and strengthening becomes more important than creating new brands
shift to a technology-driven approach
Which of the following is a characteristic of the Reinvention phase of e-commerce?
massive proliferation of dot-com start-ups
widespread adoption of broadband networks
rapid growth of search engine advertising
expansion of e-commerce to include services as well as goods
Which of the following best describes the early years of e-commerce?
They were a technological success but a mixed business success.
They were a technological success but a business failure.
They were a technological failure but a business success.
They were a mixed technological and business success.
The early years of e-commerce are considered:
the most promising time in history for the successful implementation of first mover advantages.
an economist's dream come true, where for a brief time consumers had access to all relevant market information and transaction costs plummeted.
a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.
a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses.
The early years of e-commerce were driven by all of the following factors except:
an emphasis on exploiting traditional distribution channels.
a huge infusion of venture capital funds.
an emphasis on quickly achieving very high market visibility.
visions of profiting from new technology.
_______ and _______ are typically the most easily identifiable aspects of a company's business model.
Market strategy; market opportunity
Value proposition; revenue model
Competitive advantage; competitive environment
Revenue model; market opportunity
Which element of the business model addresses what a firm provides that other firms do not and cannot?
competitive environment
competitive advantage
market strategy
value proposition
A firm's ________ describes how a firm will produce a superior return on invested capital.
value proposition
revenue model
market strategy
competitive advantage
Stickiness is an important attribute for which of the following revenue models?
advertising revenue model
subscription revenue model
transaction fee revenue model
affiliate revenue model
Which of the following companies uses a transaction fee revenue model?
Yahoo
E*Trade
Birchbox
Which of the following is an example of the affiliate revenue model?
Scribd
eBay
L.L. Bean
MyPoints
Which of the following factors is not a significant influence on a company's competitive environment?
how many competitors are active
what the market share of each competitor is
the availability of supportive organizational structures
how competitors price their products
The existence of many competitors in any one market segment may indicate:
an untapped market niche.
the market is saturated.
no one firm has differentiated itself within that market.
a market that has already been tried without success.
A perfect market is one in which:
there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.
one firm develops an advantage based on a factor of production that other firms cannot purchase.
one participant in the market has more resources than the others.
competition is at a minimum, as each niche market within an industry is served by the company with the greatest competitive advantage.
Organizations that typically provide an array of services to startup companies along with a small amount of funding are referred to as:
angel investors.
crowdfunders.
incubators.
venture capital investors.
A ________ specifically details how you plan to find customers and to sell your product.
sales analysis
business plan
competitive strategy
market strategy
Which of the following is not a variation of the e-tailer business model?
bricks-and-clicks
virtual merchant
market creator
manufacturer-direct
Which of the following is not an example of the bricks-and-clicks e-tailing business model?
Walmart
Target
Bluefly
Staples
In 2018, the overall retail market in the United States was estimated to be about:
$53 trillion.
$5.3 trillion.
$530 billion.
$53 billion.
In general, the key to becoming a successful content provider is to:
own the content being provided.
own the technology by which content is created, presented, and distributed.
provide online content for free.
provide other services as well as online content.
Which of the following uses a subscription-based sales revenue model?
Yahoo
eBay
MyPoints
Dollar Shave Club
Which of the following is an unfair competitive advantage?
brand name
access to global markets
lower product prices
superior technology
Which of the following gives a business model the most credibility with outside investors?
the firm's management team
the firm's value proposition
the firm's market opportunity
the firm's market strategy
Which of the following statements about Foursquare is not true?
Foursquare combines a social network business model with location-based technology.
Foursquare initially struggled to find profitability.
The growth in Foursquare's revenue since 2015 has been driven primarily by significant increases in the numbers of users of its Swarm app.
Foursquare's users are typically amenable to having their location tracked and their data collected, since tracking users' location is the express purpose of the app.
Which type of investor typically becomes interested in a startup company after it has begun generating revenue?
incubators
angel investors
crowdfunders
venture capital investors
Which of the following is another name for a revenue model?
business plan
market strategy
financial model
strategic alliance
________ is defined by company using its competitive advantage to gain in surrounding markets.
Market strategy
Differentiation
Leverage
Focus
A wealthy individual who invests personal funds in a startup in exchange for an equity share in the business is referred to as a(n):
incubator
angel investor.
venture capital investor.
crowdfunder
Which of the following is not a key element of an elevator pitch?
exit strategy
growth metrics
legal structure
market opportunity
A value proposition defines how a company's product or service will generate revenue for the firm.
TRUE
FALSE
Slow followers are sometimes more successful than first movers.
TRUE
FALSE
In the subscription revenue model, a company primarily generates income from the display of ads.
TRUE
FALSE
The Jumpstart Our Business Startups (JOBS) Act, and issuance of enabling regulations by the Securities and Exchange Commission, allows a start-up company to use crowdfunding to solicit investors to invest in small and early-stage startups.
TRUE
FALSE
