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WorksheetsDigital Marketing for Logistics — MCQ Worksheet Extraction
Total questions: 64
Worksheet time: 1hrs 22mins
Marketing is an organizational function and a set of processes for___________
creating, communicating, and delivering value to customers
managing customer relationships benefit the organization and its stakeholders
selling products to wholesalers
A and B
Digital marketing can be defined as__________
Achieving marketing objectives through applying digital media data and technology
Achieving sales targets through Facebook
Search Engine Optimization
Achieving profits through TV advertising
Which of the following is country code top-level domain name (ccTLD) in the URL: https://products.mycompany.co.fr
products
mycompany
co
fr
ABC company provides all kinds of transportation services only between Da Nang and Quang Nam province. The company does not offer services to other provinces. It is an example of ______ segmentation approach.
demographic
geographic
behavioral
psychographic
Currently, Vana Shipping Company provides shipping services for its customers in ASEAN region. Next year, the company is planning to expand the same shipping services to EU countries. The company is using________ strategy.
product development
market development
market penetration
diversification
ABC company is marketing and selling fashion cloths for men, women and children in Vietnam through E-commerce website. The company is involved in ______ business,
B2B
B2C
B2G
C2B
The first step in digital marketing strategy development process is______
Defining e-marketing strategy
Setting e-marketing objectives
Implementing e-marketing plan
Delivering the results
Which of the following is an example of owned media?
Pay-per-click on Google search engine
Sponsorship
Developing a company website
Advertising on Youtube platform
Mr. Minh is planning to open a shipping service business. He is trying to divide up the total market to determine the best segments it can serve. Which of the following is the correct order of doing so?
market segmentation, targeting, and positioning
market positioning, segmentation, and targeting
market targeting, positioning, and segmentation
market segmentation, positioning, and targeting
Repeated interactions that strengthen the emotional, psychological or physical investment a customer has in a brand, is called______.
Customer demand
Customer happiness
Customer engagement
Customer need
Which of the following is NOT a microenvironmental force?
Economic factors
Suppliers of social media platforms
Customers who use company digital media
Competitors who provide similar goods and services
Which of the following is an example of internal marketing environment?
Political forces
Economic forces
Suppliers
Company's digital marketing strategies
All of the following are examples of paid media, EXCEPT______
Digital Advertisement
Sponsorship
Pay-per-click (PPC)
Vlogging
Which of the following is an example of search engine marketing intermediary?
Microsoft office
Tik Tok
Zalo
Ms. Vy started an e-commerce business, which markets cosmetics and accessories targeting for female customers. Ms. Vy is applying______ segmentation.
geographic
psychographic
behavioral
demographic
Which of the following is NOT a technological force in a firm's macro-environment?
Internet technology
Mobile Apps
Inflation rate
Digital social networks
Digital marketing objectives should be in SMART criteria. SMART referred to_____
Specific, marketable, achievable, relevant, timebound
Specific, measurable, achievable, relevant, targetable
Specific, measurable, achievable, relevant, timebound
Segmental, measurable, achievable, relevant, timebound
In Ansoff matrix, if a company is expanding to new markets with new products and services, it is referred to as______ strategy.
Product development
diversification
market development
market penetration
A traditional organization with retail shops and outlets, but limited online presence is called_____
Clicks-only
Clicks-and-mortar
Bricks-and-mortar
Mortar-and-mortar
A business combining online and offline presence (shops and outlets), transactions and customer service is called______
Clicks-only
Clicks-and-mortar
Bricks-and-mortar
Mortar-and-mortar
Which of the following is NOT an element of "product"?
quality
image
branding
discounts
An important element in the marketing mix and the only element that does not represent costs is___
promotion
place
price
product
DN logistics company offers 20% discount for packaging services if a customer orders its shipping services. The company is using______
Mass customization
Public relation
distribution
Product bundling
The process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior who might require separate products or marketing programs is referred to as______
Market targeting
Market penetration
Market segmentation
Market differentiation
Interactive display ads, pay-per-click on search engines, targeted ads on social networks are examples of online implementation for______
Advertising
Direct mail
Exhibitions
Packaging
Ms. An is marketing home-made instant noodles packs on shopee.com. Unit cost of noodles is 10,000 vnd. She set 5,000 nd as her profit and selling price as 15,000 vnd. She is using______ strategy.
Cost-plus pricing
Target-profit pricing
Competition-based pricing
Market-oriented pricing
Consider the following URL of a shipping company: https://services.danangshipping.com. Which part is top-level domain (TLD)?
http://
services
danangshipping
.com
Which of the following is the first group of users in Diffusion theory's product adoption stages?
Innovators
laggards
opinion leaders
late majority
Which of the following is NOT a type of marketing intermediaries?
Online retailers
Production manager of the company
wholesalers
Google, Bing, and other search engines
Which of the following is an element of promotion mix?
Advertising
Sales promotion
Direct marketing
All of the above
Mr. Tuan opens a coffee shop and markets coffee, tea, juice, other drinks and extended products. Which of the following is his extended product?
Coffee
Tea
Souvenir coffee cup
Orange juice
Which of the following is an advantage of social media paid advertising?
They are free for people to use
They have highly targeted demographics
They have a broad audience
All of the above
In Ansoff matrix, if a company is expanding to new markets with new products and services, it is referred to as ______ strategy.
product development
diversification
market development
market penetration
Which of the following is the first group of users who adopt the new product in a product life cycle?
laggards
late majority
opinion leaders
Innovators
In search engine optimization process, spiders (programs) move along the web and follow every link or piece of data they see and bring it to index server is called ______.
sorting
crawling
query request
walking
Which of the following is a "hard S" in McKinsey 7S's Framework?
Shared values
Skills
Style and culture
Structure
All of the following are advantages of Pay-per-Click search engine marketing, EXCEPT _____
Immediate results based on bidding system
Lower cost than SEO
Technically simpler than SEO
Highly targeted customers
The process for improving positions in the natural listing for SEO are in sequence: ______
Query request, ranking, crawling, result serving, indexing
Query request, indexing, ranking, crawling, result serving
Query request, result serving, indexing, ranking, crawling
Query request, crawling, indexing, ranking, result serving
Marketing is an organizational function and a set of processes for
creating, communicating, and delivering value to customers
managing customer relationships benefit the organization and its stakeholders
selling products to wholesalers
A and B
Digital marketing can be defined as ______
Achieving marketing objectives through applying digital media data and technology
Achieving sales targets through Facebook
Search Engine Optimization
Achieving profits through TV advertising
ABC company provides all kinds of transportation services only between Da Nang and Quang Nam province. The company does not offer services to other provinces. It is an example of ______ segmentation approach.
demographic
geographic
behavioral
psychographic
Currently, Vana Shipping Company provides shipping services for its customers in ASEAN region. Next year, the company is planning to expand the same shipping services to EU countries. The company is using ______ strategy.
product development
market development
market penetration
diversification
Which of the following is a "soft S" in McKinsey 7S Framework?
Strategy
Skills
System
Structure
Which of the following is a microenvironmental force?
Exchange rate
Social trend
Law
Competitors
Own media? Give 2 examples.
Content marketing?
"Marketing intermediaries". Examples.
Bricks-and-mortar distribution model
Paid media. Give two examples.
Meaning of each character in RACE framework for digital marketing communication.
B2C business model? Give 2 examples.
B2B business model? Give 2 examples.
Identify two strengths and weaknesses of your logistic business project.
Two examples of KPIs to measure digital marketing performance.
"Social forces" in the macro environment. Give 3 examples.
Pay-per-click (PPC) advertising ?
"Market development" strategy ?
Example of two macro-level technological factors which affect the company's digital marketing activities.
"Product development" strategy ?
"Product bundling" — Give an example.
Give a one-sentence SMART objective for the business you and your team have established.
The click-only (Internet pureplay) model in marketing?
Describes the clicks-and-mortar model in marketing?
Describes subscription in digital marketing?
