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WorksheetsPage 1
Total questions: 108
Worksheet time: 54mins
What are the selection criteria for members in the distribution channel in the import market?
Marketing objectives
Product characteristics
Level of alignment with business objectives
Channel conflict
Which marketing channels are commonly used to advertise international products or services?
Content marketing
Television and online video advertising
Social media marketing
Email marketing
What are the major international e-commerce platforms?
eBay and LinkedIn
LinkedIn and Alibaba
Alibaba and Amazon
Amazon and eBay
The pricing strategy of setting prices low enough to create a massive market is called:
Skimming pricing
Low pricing
Pricing based on ability to pay
Penetration pricing
Which strategy is the most commonly used for international market entry?
Simultaneous marketing strategy
Exporting
Joint venture
Licensing
Which market entry method has the lowest risk?
Joint venture
Licensing
Franchising
Foreign Direct Investment (FDI)
What is market research in international marketing?
Creating market movements, forecasting market capacity, price fluctuations, and building appropriate marketing strategies
A process of collecting market information, comparing and analyzing data, and drawing conclusions about international market trends
An unimportant task as it only provides reference information for international business managers
Answering the question of what quality and packaging need to meet for the domestic market standards for a product
What is an international product strategy?
A strategy focusing on acquiring competitors
A strategy focusing on online marketing
A strategy focusing on the domestic market
A strategy focusing on expanding products in international markets
Which of the following is an example of a successful international product strategy?
A food company expands its product line into new markets by developing products based on local culinary culture
A fashion company does not advertise its products outside the domestic market
An automobile company focuses on reducing product prices to attract international customers
A technology company is in the initial phase of expanding into international markets
Why is it necessary to analyze the target market in international marketing?
To analyze the direct competitors of the business
To identify the potential customer segment for a business
To build a customer network
To analyze the potential needs of prospective customers
What is a pricing strategy?
A pricing orientation established by a business over a certain period (usually medium- to long-term) to achieve objectives such as optimizing marketing
A short-term discount tactic used to clear inventory without broader strategic objectives
A customer service policy outlining how to handle complaints and returns
A production scheduling method used to allocate factory resources for different product lines
Franchising and licensing:
Both are contracts that grant rights to use intellectual property
Both contain comprehensive franchising/licensing provisions
Both come with business privileges
All of the above choices are incorrect
When developing an international B2C product strategy, which factor requires the most attention?
The naming of the product
Exchange rate values
Competitors' products
The legal framework of a specific country
When implementing an international product strategy, what risk may arise?
Competition from domestic competitors.
A sudden increase in sales
Risks from foreign exchange rate fluctuations
Customer indifference to the product
How many primary sources of information are there for conducting international marketing research?
Secondary information and low-level information
Online information
Primary information and advanced information
Secondary information and primary information
To create an effective international marketing strategy, what must be understood?
The local market
Export potential
International competition
All of the above
What is the main objective of a product strategy?
To maximize profits in the domestic market
To optimize overall business performance
To create unique products
To expand markets and create global business opportunities
Which example illustrates product adaptation to meet international market needs?
Ensuring that products in China largely comply with international standards
Using the same advertisement globally for all products in the Chinese market
Pricing products in China higher than in the domestic market
Designing running shoes specifically for the market in collaboration with a Chinese sports star
How many steps are involved in establishing an international pricing strategy?
Define pricing objectives and analyze the market
Define pricing objectives, analyze costs, analyze the market, and choose a pricing method
Identify market segments, determine a pricing method, and define objectives
All three choices are incorrect
What is the term for a business collaborating with multiple other companies?
Franchising
Strategic joint venture
Mixed joint venture
Linked joint venture
The licensing method is most suitable for:
Small and medium-sized enterprises that lag in technology but want to innovate products promptly to enhance their competitive position
Multinational corporations that wish to fully exploit intellectual property after a period of ownership
Both A and B are correct
Both A and B are incorrect
In the context of global challenges, what solutions should Vietnam adopt to enhance the competitiveness of its export goods?
Enhance the quality and added value of export goods
Diversify export products and services
Strengthen trade promotion and product advertising
All of the above
Establishing a direct distribution channel abroad helps manufacturers to:
Minimize the number of domestic intermediaries
Gain better control over distribution activities
Save on initial investment costs
All three statements are incorrect
In an international product strategy, what is important when advertising products?
Creating advertisements with language and imagery tailored to each market
Using a standardized advertising model for all markets
Creating advertisements based solely on domestic market trends
Forgoing international advertising altogether
What are the characteristics of the cultural and social environment?
Customs, religion, language
Social structure
Values, attitudes, and behaviors
All of the above
What is Trung Nguyen's international marketing approach?
Consumer preferential policies
Emphasis on the quality of coffee
All of the above
In international B2B marketing, why is the decision-making process generally more complex than in B2C?
Because B2B buyers are not important
Because B2B decisions do not involve experts
Because B2B decisions typically do not follow an approval process
Because B2B decisions involve multiple participants and large investment values
What is the first approach in pricing strategy?
Business collaboration
Market-oriented pricing
Customer-attraction pricing
Market retention pricing
To identify market segments in an international product strategy, a business must:
Focus solely on the domestic market
Segment the market into groups of customers with similar needs and characteristics
Ignore market segmentation
Develop a diverse product range to serve all customers
How many steps are there in conducting market research in international marketing?
3 steps
5 steps
6 steps
4 steps
On what basis should members in an international distribution channel be selected?
Characteristics of the commercial intermediary
Business reputation
Marketing objectives
International marketing is defined based on which factors?
Economic nature
Application content
Geographical scope
Both A and B are correct
What is B2B e-commerce?
The buying and selling of products and services between businesses and end consumers
The buying and selling of products and services through online storefronts
The buying and selling of products and services over the Internet
The buying and selling of products and services between businesses
What is the first step in selecting a foreign market?
Searching for suitable sources of supply
Assessing market demand
Gathering market information
Evaluating competitors
A company that manufactures goods in Country A and can sell products in 50 foreign markets worldwide is using which method?
Licensing
Franchising
Joint venture
Exporting
When a business deploys marketing strategies abroad that are similar to its domestic strategies, it may be following which perspective?
Global-centric perspective
Nation-centric perspective
Multinational-centric perspective
Regional-centric perspective
International marketing is the science of international exchange, in which all activities from production to sales are based on the markets of foreign ______.
Fluctuating demand
Consumer attention
Variable purchasing power
Changing desires
When developing new products for international markets, what must a company consider to ensure that its products meet the needs and tastes of each country?
Use the same advertisement globally
Set lower prices than those in the domestic market
Ensure that the product largely complies with international standards
Maintain flexibility and adapt to each market
When McDonald's entered the Indian market, it completely changed its menu by eliminating items made with beef and pork. This demonstrates that:
McDonald's conducted thorough research into local culture
It helped customers more easily accept the product and brand
The company accepted differences in international consumer perspectives
All of the above
The outcome of competition causing prices to trend downward is an example of what type of competition?
Competition between sellers and buyers
Competition among distributors
Competition among sellers
Competition among buyers
To create successful international marketing opportunities, a business must:
Thoroughly understand the culture, regulations, and international market
Neglect international market research
Offer the most competitive prices in the target market
Comply arbitrarily with local laws
In international marketing, why is building a single, strong brand considered important?
To create confusion among customers
To diversify product offerings
To develop multiple sub-brands for each product
To help customers easily associate the brand with quality and reliability
How many types of environments are there in international marketing?
Direct environment and indirect environment
Macro international marketing environment and micro international
International macro environment, international micro environment, and political-legal environment
Maintain flexibility and adapt to each market
What is the pricing strategy in which, at the launch of a new product or service, the price is set as high as possible?
Skimming pricing
High pricing
Customer-attraction pricing
Penetration pricing
Which of the following is NOT an advantage of the joint venture strategy?
The opportunity to learn more about the domestic before expanding internationally
Disputes over ownership rights
Risk sharing
Reduction of financial risks
Which of the following is NOT a method for entering international markets?
Standardization
Joint venture
Licensing
Exporting
Which of the following is NOT one of the key elements in international marketing channels?
Pricing structure
Culture and language
Laws and regulations
Consumer markets
Why is there only a limited number of purchasing units in the B2B market?
Because businesses prefer to produce on their own
Because businesses do not trust the quality of products from other companies
Because negotiations in the B2B market rarely succeed
Because customers in the B2B market are businesses, and only a few of them significantly impact the seller's revenue
What is a barrier to entering the international market?
Cultural differences
Lack of advertising channels
Lack of employees
Lack of strategy and tools
What could be the pricing of raw materials, food, and agricultural products bồng from developing countries?
Low monopoly prices
High monopoly prices
Competitive prices
Low prices
When a business deploys marketing strategies abroad that are similar to its domestic strategies, which perspective might it adopt?
Global-centric perspective
Foreign multinational center perspective
Regional-centric perspective
Nation-centric perspective
What are the characteristics of the cultural and social environment?
Values, attitudes, and behaviors
Customs, religion, language
Social structure
All of the above
Vinamilk has a nationwide distribution and sales network—with 250 distributors and 140,000 retail outlets across 64 provinces—and also exports its brand worldwide. Which factor does this pertain to and in which environment does it belong?
Macro environment (Customers)
Micro environment (Intermediaries)
Macro environment (Intermediaries)
Micro environment (Suppliers)
In the past, farmers had to perform nearly all tasks manually, which was inefficient. Thanks to advanced agricultural production technology—with machines such as plows, harvesters, and transplanters—manual labor has been reduced. This development belongs to which environment?
Macro environment
Micro environment
Technological environment
Cultural environment
How have free trade agreements (FTAs) impacted Vietnam's goods exports?
They have promoted export growth
They have limited export growth
They have had no significant impact on exports
All three statements are incorrect
What achievements has Vietnam made in terms of exports?
Export turnover has exceeded planned targets
The export structure is shifting in a positive direction
The export market has expanded
All of the above
What are the key aspects to learn in order to create an effective international marketing strategy?
The local market
International competition
Export potential
All of the above
On what basis is international marketing determined?
Economic nature
Application content
Geographical scope
Both A and B
Which of the following is NOT a factor that contributed to the emergence of international marketing?
Advances in science and technology
The deepening of the international division of labor
Government protectionism of domestic production worldwide
The diversity and complexity of international trade
Why did Uber fail in the Vietnamese market?
it was acquired by Grab research
It did not conduct thorough the Vietnamese market
It did not strictly manage service quality
All of the above
Which are factors involved in assessing risks and opportunities in international marketing research?
Economic growth
Competition
Political situation
All of the above
How do new technologies typically affect research and development costs for international companies in international marketing research?
They create new opportunities but do not change costs
They increase research and development costs
They reduce research and development costs
They only impact domestic companies, not international ones
What is Trung Nguyen's international marketing method?
Use of media
Emphasis on quality coffee
In a context where the world is facing many challenges, what solutions should Vietnam adopt to improve the competitiveness of its export goods?
Enhance the quality and added value of export goods
Diversify export products and services
Strengthen trade promotion and product advertising
All of the above
How many main sources of information are there for conducting international marketing research?
Secondary information and low-level information
Secondary information and primary information
Online information
Primary information and advanced information
What is an international B2C product strategy?
A strategy focusing on the domestic market
A strategy focusing on expanding products in international markets
A strategy focusing on acquiring competitors
A strategy focusing on online marketing
What is the main goal of an international B2C product strategy?
To optimize company performance
To generate maximum profits in the domestic market
To expand markets and create global business opportunities
To create unique products
When implementing an international B2C product strategy, what risks may arise?
A sudden increase in sales
Customer disinterest in the product
Risks due to foreign exchange rate fluctuations
Competition from domestic competitors
Which of the following is an example of a successful international B2C product strategy?
A food company expands its product line into new markets by developing products based on local culinary culture
An automobile company focuses on reducing product prices to attract international customers
A technology company that has never expanded internationally
A fashion company does not advertise its products outside the domestic market
What are the barriers to entering international markets?
Cultural differences
Lack of advertising channels
Lack of strategies and tools
Lack of personnel
Which strategy is most commonly used for international market entry?
Export
Licensing
Joint venture
Simultaneous marketing strategy
Which type of joint venture involves one joint venture partner collaborating with multiple other companies?
Strategic joint venture
Mixed joint venture
Joint venture
All of the above
The licensing method is most suitable for:
Small and medium-sized enterprises that are technologically behind but wish to innovate products promptly to enhance their competitive position
Multinational corporations that want to more fully exploit their intellectual property after a period of ownership
Both A and B are correct
All of the above
Which of the following is NOT an advantage of using joint ventures as a strategy?
Sharing risks
Reducing financial risks
Learning about the domestic business environment before establishing an international branch
Ownership disputes
Which of the following correctly distinguishes franchising from licensing?
Both are contracts that permit the use of intellectual property
Both contain comprehensive franchising/licensing provisions
Both come with business privileges
All three options are incorrect
Which market entry method carries the lowest risk?
Licensing
Franchising
Joint venture
Foreign Direct Investment (FDI)
How is control by company owners typically expressed?
The right to appoint and dismiss board members
The right to decide on major company issues
Ownership of company shares
The owner having substantial financial resources
Who are the parties involved in a franchise contract?
Franchisor and franchisee
Franchisors and licensors
Concessionaire and signatory
The state and franchisees
What are some of the risks when entering international markets?
Risks due to exchange rate fluctuations
Risks related to transportation and storage of goods
Market and competitive risks
All of the above
What factors are included in market assessment?
Identifying customer needs and wants
Conducting competitive analysis and assessing market trends
Implementing promotional campaigns
Both A and B are correct
What is a common characteristic of exports?
Low profit margins.
Expanded operational scope
The movement of products across national borders
Being subject to complex influences from various environmental factors
To create successful international opportunities, what must a company do?
Ignore international market research
Arbitrarily comply with local laws
Understand the culture, regulations, and target market
Offer the most competitive prices in the target market
In an international product strategy, what is important when promoting a product?
Using a standardized advertising model for all markets
Creating advertisements using language and images tailored to each market
Creating advertisements based solely on domestic market trends
Forgoing international advertising
In international product when creating new products?
Attractive product design
Ensuring that products meet international standards
Using the local language in marketing
Offering product discounts
adaptation to the culture and customs of the target market?
There is no need to consider cultural factors
Using the same advertising schedule globally
Creating unique products that require no adjustments
Customizing products and advertising for specific markets
B2B is classified based on:
Business goals
Consumer goals
The goal of satisfying individual aspirations
All of the options are incorrect
What is one of the important principles of B2B marketing?
Focus on building long-term relationships
Use online marketing channels
Emphasize mass media advertising
Create a unique purchasing experience for customers
Which industries are common for B2B businesses?
Logistics
Financial e-commerce
International e-commerce
All of the above
What does B2B stand for?
Logistics
Financial e-commerce
International e-commerce
All of the above
Why is B2B often larger in scale than B2C?
Because B2B focuses on providing products and services to end consumers
Because B2B focuses on direct interactions between businesses
Because B2B typically has a smaller number of customers
Because B2B transactions typically involve larger values
What are the key focus areas for creating uniqueness in B2B marketing?
Market research and customer analysis
Creativity in product design
Increased media advertising
Development of competitive pricing strategies
What are the major e-commerce platforms today?
Amazon and eBay
Alibaba and Amazon
LinkedIn and Alibaba
eBay and LinkedIn
What is B2B e-commerce?
The buying and selling of products and services between businesses and end consumers
The buying and selling of products and services between businesses
The buying and selling of products and services over the Internet
The buying and selling of products and services through online storefronts
What are the key focus areas of B2B marketing?
Selling directly to end consumers
Brand building and product promotion
Building relationships and interacting with other businesses
Promoting purchases through retail channels
Before selecting intermediaries, international marketers need to clearly understand market characteristics and establish an operational policy. Which of the following should be addressed?
Identify specific target markets within and between countries
Define marketing objectives in terms of volume, market share, and profit
Determine the financial and human resource commitments for developing international distribution
All of the above
Which of the following factors affects the choice of distribution channels in foreign markets?
Regulations of the host country
Product characteristics and image
Channel development and maintenance costs
All of the above
Promotional activities can be divided into how many main categories?
Direct promotion and indirect promotion
Promotion with gifts
Mass promotion
Mass promotions and limited promotions
What is most important when conducting international advertising?
Using the local language
Choosing the right advertising medium
Understanding local consumer culture and psychology
Understanding languages
For what purpose do large corporations often use international advertising?
To increase sales revenue
For brand building and business growth
To compete with industry rivals
To achieve fame
Which of the following statements about advertising is FALSE?
The advertising subject does not require payment
Advertising is a form of indirect communication
It is a mass communication tool
It makes the public aware of the product
How many practical approaches are there in international advertising?
Direct access
Standardization approach and adaptation approach
Direct and indirect outreach
Why is the purchasing decision process often more complicated in B2B than in B2C?
Because B2B buyers are not important
Because B2B decisions involve multiple participants and significant investments
Because B2B decisions do not involve experts
Because B2B decisions typically do not follow an approval process
In B2B, why is the purchasing decision process often more lengthy?
Because the B2B purchasing decision process usually does not take much time
Because a B2B purchasing decision is often straightforward
Because B2B purchasing decisions often involve multiple stages such as initial research, obtaining quotes, and making the final decision
Because B2B purchasing decisions typically do not involve any distinct stage
What is an example of a popular international marketing channel?
Local television and radio
Direct advertising
Advertising on social networks
Advertising on Google Ads
Which characteristic is not suitable for advertising activities?
Highly universal
One-way communication
Recruitment information reaching a large audience
Main expenses comprising salaries and commissions for employees
Which element is not considered a characteristic of advertising?
Gradual market penetration
High popularity
Strong viral potential
Ability to quickly increase sales
What is the correct assessment of journalism in international promotion?
Journalism is a credible earned media channel that can build trust but offers limited control over messaging
Journalism is primarily a paid advertising tool controlled by marketers
Journalism is ineffective in international promotion due to language barriers
Journalism guarantees immediate sales conversions and full message control
Choose the statement that says the percentage of readers varies according to occupation.
Newspaper readership is limited to middle and upper socio-economic groups
Its effectiveness in reaching customers is relatively low
The percentage of readers varies according to occupation
Reader engagement depends on the method of content delivery
