Ch. 17: Promotion Mix

Front

Chevrolet introduced a new product on TV during the Super Bowl.

Back

Advertising

Front

Which type of promotion is this? Advertising, Public Relations, Direct Marketing, Sales Promotion, Personal Selling

Back

Direct Marketing

Front

A business uses _______ promotion to convince prospects to select its products or services instead of a competitor’s.

Back

product

Front

The New York Times runs an article about a new restaurant opening in the city. What form of promotion is this?

Back

public relations

Front

Which of the following is NOT the purpose of using INSTITUTIONAL PROMOTION? Create a favorable image for a business , Help an organization advocate for change, Explain the major features and benefits of a product/service, Take a stand on trade or community issues. 

Back

Explain the major features and benefits of a product/service

Front

Which type of promotion is this? Options: Public Relations, Advertising, Personal Selling, Sales Promotion

Back

Sales Promotion

Front

True or False: A local credit union buying a ½- page ad in the school yearbook is an example of an ADVERTISEMENT

Back

TRUE

Front

A local business is recognized for its contributions to the Special Olympics in a Special Olympics organizer newsletter. Which type of promotion is this?

Back

Public Relations

Front

When Bass Pro mails a monthly catalog and money-off coupons to Bass Pro Reward Card Members they are using

Back

Direct Marketing

Front

A local theater used the promotion ________ when they introduced a new movie by buying a 15-second spot on the local radio station.

Back

Advertising, advertising