Branding and Identity

​Branding & Identity

​To Determine what is Branding & Identity and how to Use them to create and promote Brands.

​Class Norms & Procedures

• ​Phones, Airpods/earphones in backpack/bags

  • if you don't have a backpack/bag, Mr. Luna can hold them for you, NO YOU CAN NOT KEEP THEM!!!!

  • IF you don't want to do either, DON'T BRING THEM TO MY CLASS AND STOP WHINING ABOUT IT!!!

• Food, Drinks and Candy in backpack or bags

• Put backpacks and bags by the printers

Graphic Design | Luna

Branding and Identities

​Class Norms & Procedures

• NO Talking to friends WHILE I'm Talking,

  • NO TALKING WHILE I'M TALKING

• Stay at your seats at all time, ask me if you need to get UP

  • DO NOT OPEN THE DOOR, I'll do that.

• Only 1 restroom pass per period.

  • Take more than 10 minutes, can't go for 5 PERIODS

• NO Inappropriate language, this includes the N-WORD. 😡

Graphic Design | Luna

Branding and Identities

​Dad Joke of the Day

How do you get in touch with a fish?

• you say: "How?"

Graphic Design | Luna

Branding and Identities

​Dad Joke of the Day

You Drop it a Line.

• Laugh!!! but make it sound real.

Graphic Design | Luna

Branding and Identities

​Let's Draw

Think of a logo

Draw it without looking it up online

Graphic Design | Luna

Branding and Identities

​Let's Draw

Think of a logo

Draw it without looking it up online

Now let's search it online;

• was it the same

• how was it different

Graphic Design | Luna

Branding and Identities

​Talk to your table partner, which of this logos best describes you?

Poll

Choose 1, which of these best describes you?

• Sincerity

• Excitement

• Competence

• Sophistication

• Ruggedness

Open Ended

Think of a "brand" you like, Tell Me it's Name and what they do, sell or provide

(is it good, clothing, gaming) :

Sentence Stems - I like "brand name" and they...

Sentence Stem - I chose "brand name" because...

​Influencing through design

​Branding and visual identity are all around us. Look closely, and you'll find them on websites, product packaging, and different types of advertising. Even personal items, like documents and business cards, bear some form of identity.

​Simply put, Branding is what other people think—about you, your company, your product, or your service. 

Multiple Choice

What is Branding?

• What other people think—about you, your company, your product, or your service. 

• What that brand looks like, from your logo to your color choices and so much more.

• What each color on the color wheel means and how to use them.

• What type of program you should use to create designs.

​Influencing through design

​Strong visuals can be very persuasive. Think of your own experiences as a consumer. Have you ever chosen a product simply because you liked the way it looked? Understanding visual identity can help you make more thoughtful design decisions, regardless of your role, medium(money), or skill level.

​Visual identity is what that brand looks like, from your logo to your color choices and so much more.

Multiple Choice

What is Visual Identity?

• What that brand looks like, from your logo to your color choices and so much more.

• What other people think—about you, your company, your product, or your service.

• What each color on the color wheel means and how to use them.

• What type of program you should use to create designs.

​A closer look at visual identity

​Visual identity is kind of like a preview of your brand. Each part of your design is a clue that tells the viewer what they can expect. Your aesthetic can be traditional, modern, or a little more out there—every brand is different.

​Some companies use an actual style guide to keep their brand looking consistent.

The main components of visual identity are logo, color, typography, and images.

Multiple Select

What are the 4 main components of visual identity?

(Choose all that apply.)

• Logo

• Color

• Typography

• Images

• Music

​

​

Poll

Choose Wisely

​Color

​Color helps define your brand in a very powerful way. Not only does it make a strong impression on the viewer, but it also creates a sense of unity when used across multiple projects or platforms.

Multiple Choice

How does Color help your Brand?

• What identifies your brand using a particular mark, type design, or both.

• Define your brand in a very powerful way.

• To be only able to choose two to three fonts.

• Builds a unique identity.

​Typography

​Text is one of the simpler aspects of identity, but it can be surprisingly expressive. All it takes is a different font, and you can subtly (or not so subtly) change the entire feel of your brand.

​

​Most brands choose two to three fonts—often inspired by the logo—for basic, everyday use.

Multiple Choice

When using typography, most brands use?

• What identifies your brand using a particular mark, type design, or both.

• Define your brand in a very powerful way.

• Choose to use two to three fonts.

• Builds a unique identity.

​Images

​Images are a huge part of building a unique identity. Every photo, graphic, icon, and button is a chance to showcase your brand and shape the way it's perceived.

​

​Most importantly, avoid images that feel generic or obviously staged.

​

​Instead, choose images that seem genuine and that feature authentic people, places, and things.

Multiple Choice

Images help your brand to do what?

• What identifies your brand using a particular mark, type design, or both.

• Define your brand in a very powerful way.

• Choose to use two to three fonts.

• Builds a unique identity.

​LOGO

​Every element of your logo contributes to your brand identity, including your font choice, colors, and other imagery. Change even one of these elements, and it can have a big impact on the way your brand is perceived.

​

​A Logo is what identifies your brand using a particular mark, type design, or both.

The most effective logos tend to be fairly simple—something viewers will recognize and remember.

Multiple Choice

What is a Logo?

• What identifies your brand using a particular mark, type design, or both.

• Define your brand in a very powerful way.

• To be only able to choose two to three fonts.

• Builds a unique identity.

Open Ended

What's Your Favorite Brand? And Why?

(Give me a 2 to 3 sentence response)

​Logo re-design

You are the Marketing department of a new company and it is up to you to design the logo that will help make your brand stand out on the market compared with your competitors.

You have one flaw, you are a group of ‘lazy’ designers with no original ideas. You have decided that instead of making a new logo you will just re-use someone else's.

 

“As long as the company is not selling the same product it should be ok, right”?

Graphic Design | Luna

Branding & Identity

​Directions

Work with your table partner, select one logo from an existing popular company.

As long as your logo and job are not already related in some way, you now have your company and the inspiration behind your new logo.

 

Graphic Design | Luna

Branding & Identity

​Directions

You will use the logo and re-design it to fit in with your company theme. It must follow the following criteria.

• You must make it look as much like the original logo as you can.

• You must change the name of the company.

• You may change the colors

• You must use illustrator

 

Graphic Design | Luna

Branding & Identity

​Directions

• Please make note of the company that you started with and the name of your new company.

• You will be presenting your logo to the class.

• All of your team mates names must be included in the comments on submission of this assignment.

Graphic Design | Luna

Branding & Identity

​Examples

Graphic Design | Luna

Branding & Identity