Ch. 12.1 Vocabulary - Role of Promotion

Use of logic to change a belief or get people to take a certain action.

• promotion

• marquee

• persuasion

• advertising

Combination of the elements used in a promotional campaign

• promotional campaign

• storefront

• promotional mix

• decoding

Person who has a message to communicate.

• channel

• feedback

• sender

• receiver

Any promotion that uses the Internet, e-mail, or other digital technology; also called digital marketing.

• participatory marketing

• promotional campaign

• electronic promotion

• communication process

Coordination of marketing communications to achieve a specific goal.

• electronic promotion

• promotional campaign

• promotional mix

• decoding

Story featuring useful company information written by the company PR contact.

• storefront

• promotional mix

• persuasion

• press release

Process of communicating with potential customers in an effort to influence their buying behavior.

• promotion

• persuasion

• visual merchandising

• encoding

Focus of elements of the promotional is to attract customer attention, interest, desire, and action.

• encoding

• visual merchandising

• AIDA

• promotion

Person who reads, hears, or see message.

• feedback

• sender

• decoding

• receiver

Promoting specific products.

• participatory marketing

• electronic promotion

• product promotion

• promotional mix