Chapter 12 Review :)

Chapter 12 Review :)

11th - 12th Grade

10 Qs

quiz-placeholder

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Chapter 12 Review :)

Chapter 12 Review :)

Assessment

Quiz

Business

11th - 12th Grade

Practice Problem

Medium

Used 4+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A product may be a good, a service, or an idea.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

New products are often immediate successes.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Everything that one receives in an exchange, including all tangible and intangible attributes and expected benefits, is called a...

package

contract

trade

product

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A trademark is a brand name or brand mark that is registered with the U.S. Patent and Trademark Office and thus is legally protected from use by anyone except its owner.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A good or service that is intended primarily for personal or household use is called a(n) ____ product.

Convenience

Consumer

Specialty

Business

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A branding strategy in which a firm uses the same brand for all or most of its products is called ____ branding.

Producer

Unity

Family

Individual

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Consumer products can be divided into the following three categories:

convenience, shopping, and business.

shopping, convenience, and specialty.

convenience, component, and accessory.

shopping, component, and specialty.

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