Sports & Entertainment Marketing Unit 2

When or how should a professional soccer league obtain information about its fans in order to learn about the needs and wants of a target market?

• Before it implements organizational changes

• Only when there appears to be a problem

• If ticket sales show short-term improvement

• In a proactive and systematic manne

What kind of goals should sport or event marketers set if they have the appropriate data?

• open-ended

• realistic

• general

• broad

Sporting goods businesses often gather marketing information to accomplish which action?

• Identify trends

• obtain licensing contracts

• gain the respect of competitors

• adjust credit ratings

What is one way that sports or event marketers use marketing information?

• To develop new products

• To determine credit scores

• To change economic trends

• To prepare sales invoices

Which is a secondary source of information for a sport or an event?

• Personal interviews

• Computerized surveys

• Accounting records

• Demographic reports

What is an example of a secondary source of data that a sport/event marketer can obtain internally?

• Magazine Article

• Trade Journal

• Government Website

• Sales Report

To know what web sites and advertisements visitors see, sports and event e-marketers would check which component?

• Text files

• Clickstream data

• Direct Delivery programs

• Internet service providers

A sports or an event organization that wants to obtain information about the population in a certain geographic location might use which source?

• Government sources

• Telephone surveys

• Primary databases

• Personal questionnaires

What internal records do many businesses monitor in order to obtain useful marketing information?

• Sales reports
• Trade journals

A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?

•  Government census 
• National news outlet