CHAPTER 11 DEVELOPING INTEGRATED MARKETING COMMUNICATION

A paid non-personal message communicated to a select audience through a mass medium is refers to?

• Advertising

• Personal selling

• Sales promotion

• Public relations

The advertising that used to increase demand for all brands of a product in specific industry known as?

• Primary-demand

• Selective-demand

• Institutional

• Comparative

Which of the following is the types of selective-demand advertising?

• Immediate response

• Comparative

• Reminder

• All of the above

Which of the following is the advertising media used in advertising?

• Newspaper

• Yellow page

• Social media

• All of the above

The process of communicating with a potential buyer face-to-face with the purpose of selling a product or service is refers to?

• Advertising

• Personal selling

• Sales promotion

• Public relations

The salesperson who responsible for handles repeat sales that maintain positive relationship with customers is known as?

• Order getter

• Order taker

• Sales support personnel

• Missionary

The salesperson who aid in selling but are more involved in locating prospects, educating customers, building goodwill, and provide follow-up service are categorized as?

• Trade

• Technical

• Missionary

• All of the above

The use of activities or materials as direct inducements to customers or salespersons refers to?

• Advertising

• Personal selling

• Sales promotion

• Public relations

Sales promotion that is designed to attract and motivate customers to purchase at particular retail stores refers to which promotion method?

• Consumer

• Trade

Sales promotion that is designed to encourage wholesalers and retailers to stock up and promote manufacturer's products refers to which promotion method?

• Consumer

• Trade